Cowshed

Being the creative agency for phs Group means we get to do some really cool stuff 🤩 Like develop The BOG STANDARD Charter with Prostate Cancer UK, the certified mark and quality assurance that all businesses can commit to, to support the 1 in 8 men across the UK who will have inconteince issues at some point in their lives. This time last year the BOG STANDARD was still a twinkle in our eye. Today is the launch of the next step with Manchester United signing up to the 🥇GOLD BOG STANDARD and leading the way for football clubs across the globe. Huge congratulations to the team at phs Group Kelly Greenaway MCIM MCIPR for pushing so hard on this. Props to 'Cause Bethan Davies for delivering a stellar PR launch for Back in the Game this morning and to all those who are sharing their stories. Thank you. Nothing makes us prouder when we see the BOG STANDARD mark doing it’s job to support men with incontinence get back to doing more of the things they love. Now it’s in the washrooms at one of the most famous football clubs in the world and it’s blowing our tiny minds. Demand the BOG STANDARD. Because it might be your father, son or friend or one day, you. #BackInTheGame #disposewithdignity #bogstandard #manchesterunited #ManUnited #MUFC

Being the creative agency for phs Group means we get to do some really cool stuff 🤩 Like develop The BOG STANDARD Charter with Prostate Cancer UK, the certified mark and quality assurance that all businesses can commit to, to support the 1 in 8 men across the UK who will have inconteince issues at some point in their lives. This time last year the BOG STANDARD was still a twinkle in our eye. Today is the launch of the next step with Manchester United signing up to the 🥇GOLD BOG STANDARD and leading the way for football clubs across the globe. Huge congratulations to the team at phs Group Kelly Greenaway MCIM MCIPR for pushing so hard on this. Props to 'Cause Bethan Davies for delivering a stellar PR launch for Back in the Game this morning and to all those who are sharing their stories. Thank you. Nothing makes us prouder when we see the BOG STANDARD mark doing it’s job to support men with incontinence get back to doing more of the things they love. Now it’s in the washrooms at one of the most famous football clubs in the world and it’s blowing our tiny minds. Demand the BOG STANDARD. Because it might be your father, son or friend or one day, you. #BackInTheGame #disposewithdignity #bogstandard #manchesterunited #ManUnited #MUFC

We’ve had the most incredible day joining the other partners of Saatchi & Saatchi UK Upriser programme at the impressive Coronation Street Experience in Manchester. We are moving into our second year of working with Willows High School in Cardiff so hearing how the other partners are getting on was timely. We presented back what we have achieved in our first year and it’s a lot! Blog incoming next week. ⭐️ Contacts in Manchester ⭐️ The Upriser programme is booming with expansion plans for more agencies in Manchester. If you wanted to know more, get in touch! Vicki Spencer-Francis, Charlie Simpson Sam Roberts, Sarah Jenkins Alice Flanagan Leith IMA ITV Jason Spencer

⭐️ This is Maris ⭐️ Today marks five years since Maris Latham started at Cowshed. A whole five years of fun, laughter, hard work, commitment and building our culture to what it is today. The business wouldn’t be what it is today with our her. Maris has helped design and deliver some of our most memorable work, always with a smile on her face and a tube of Pringles on her desk! So, to say thank you, we gifted her a £2,000 and an extra week off. Maris, you embody our ethos, to work with meaning, delivering impactful creative from Wales to the world. Thank you, from the bottom of our hearts. 💕

“I can’t imagine what our story would have looked like if we didn’t have Tŷ Hafan because they gave us the most precious thing, which was time with Violet.” Today Tŷ Hafan launched its When Your World Stops campaign. It’s been a privilege to be a part of sharing Violet’s story and the vital work that Tŷ Hafan provide to children and families who need it. Thank you to Violet’s family for allowing us to share their story. Please support how ever you can to help raise vital funds: https://lnkd.in/e9jG8rHz

🤩 A night at the Museum 🤩 What a fantastic evening CIPR Cymru awards at Amgueddfa Cymru – Museum Wales celebrating with the industry here in Wales….and we won! We picked up four awards for our Sound campaign with Llywodraeth Cymru / Welsh Government 🏆Public Sector campaign 🏆 Behaviour Change campaign 🏆 Agency campaign 🏆Community & Stakeholder relations 🥈Low Budget for our work with Maethu Cymru | Foster Wales 🥈 Tourism and Travel for our work with FOR Cardiff 🥈 Rising star with Ben West And the big one 🏆 Best Large Agency Llongyfarchiadau mawr! What a team 🥳🤩🥳👏🏻👏🏻

Reimagining the ‘corporate video’ Our latest creative solution for phs Group Earlier this year, our client phs group came to us with an unusual creative challenge. Could we create a corporate video they could play at their annual sales conference to over 200 salespeople? How could we energise them, and ensure they didn’t leave feeling flat or 🥱? As the creative agency for phs, we saw it as our responsibility to offer a genuinely creative solution to the brief 💡 Creativity is a word everyone bands about these days. But what is it? We think creativity is simple: it’s the ability to look at the world differently; to think of different ways of doing everyday things. In recent years, corporate videos have become ever more boring. Case-study films featuring talking heads and endless slow-motion b-roll have been so overused, they’ve become banal and an inefficient way for companies to communicate. But there is another, more creative way. As our client, we knew that phs group is a company committed to putting people at the heart of their products and services. Through impactful initiatives like their male incontinence and period quality programmes, the impact of phs group’s work is so much more than meets the eye. Unfortunately, most people only know phs group for one thing, 🚽 toilets. Our creative solution was to write a comedy script that played on this idea. We created a fictional phs employee – Steve – and shot a mockumentary in which he debunked the notion that phs simply offered services for, err, toilets. It was a risky pitch 😬 But having already gained phs group’s trust with numerous creative solutions this year, we felt confident in advising this approach ✅ We knew that making yet another corporate video wasn’t what a room full of salespeople would want to watch at a conference ❌ We knew we had to create something that would evoke an emotional response. And so, together, we rolled the dice … and tried to make the audience laugh 😀 The finished film went down so well that phs group is now using it as an external film to inform existing customers and potential customers on the whole spectrum of service they offer - and, the film has become phs’ most shared online video this year. When it comes to talking about a company’s values, it’s often scary to talk in a new way. But when it comes to communications, emotion trumps all concerns. Read more about it here: https://lnkd.in/epm4DC4R #bogstandard #CorporateVideo #phsPurpose #SteveWhatDoYouDo

🎊New Collab and R&D Funding 🎊 We’re beyond proud to share the news that we have been awarded seed funding from Media Cymru to launch Stori Lab. The funding is helping us to set up Stori Lab, a project that will support disabled young people find new ways to create content. 🎥📱🎞️ It’s a partnership between Cowshed and Cerebra (Charity) an incredible UK charity that supports young people with brain conditions. As well as offering support, Cerebra also has a research lab, where they invent new tools to help young people who want to live their lives to the full 👩🔬 💭⚙️ This got us thinking …Could you invent a tool to help young people with brain conditions tell stories? We believe everyone has a story to tell. And by enabling young people, whatever their disability, to more easily tell stories, we all benefit. After working together on an application, Stori Lab was chosen as 1 of 18 development projects from Media Cymru’s Seed Fund for 2024/25. The fund supports research projects in the field of tech, virtual production, and interactive experiences and will lead to new services to bolster the media sector within the Cardiff Capital Region. You can read more about all that in the press release – linked below. For now, we’re excited to get this project started, beginning with deep engagement where we’re learning first-hand what barriers stand in the way of creative expression for young people with brain injuries. A pilot project will then be chosen to look at a specific workaround, which will be tested in a real-world context. We’ll post regular updates about the project here over the next five months so do keep an 👁️ out … This is a meaningful project that has the potential to make production and content creation fairer, more accessible and open to everyone. If you know of anyone who would like to be involved with this project, please do get in touch. https://lnkd.in/eDQ2GjDT Huw Crowley Charlie Simpson Katie Price Charlotte Scarborough Vicki Spencer-Francis kellie beirne Professor Sara Louise Pepper

🎊New Collab and R&D Funding 🎊 We’re beyond proud to share the news that we have been awarded seed funding from Media Cymru to launch Stori Lab. The funding is helping us to set up Stori Lab, a project that will support disabled young people find new ways to create content. 🎥📱🎞️ It’s a partnership between Cowshed and Cerebra (Charity) an incredible UK charity that supports young people with brain conditions. As well as offering support, Cerebra also has a research lab, where they invent new tools to help young people who want to live their lives to the full 👩🔬 💭⚙️ This got us thinking …Could you invent a tool to help young people with brain conditions tell stories? We believe everyone has a story to tell. And by enabling young people, whatever their disability, to more easily tell stories, we all benefit. After working together on an application, Stori Lab was chosen as 1 of 18 development projects from Media Cymru’s Seed Fund for 2024/25. The fund supports research projects in the field of tech, virtual production, and interactive experiences and will lead to new services to bolster the media sector within the Cardiff Capital Region. You can read more about all that in the press release – linked below. For now, we’re excited to get this project started, beginning with deep engagement where we’re learning first-hand what barriers stand in the way of creative expression for young people with brain injuries. A pilot project will then be chosen to look at a specific workaround, which will be tested in a real-world context. We’ll post regular updates about the project here over the next five months so do keep an 👁️ out … This is a meaningful project that has the potential to make production and content creation fairer, more accessible and open to everyone. If you know of anyone who would like to be involved with this project, please do get in touch. https://lnkd.in/eDQ2GjDT Huw Crowley Charlie Simpson Katie Price Charlotte Scarborough Vicki Spencer-Francis kellie beirne Professor Sara Louise Pepper

We’ve loved working with Books Council of Wales over the last two years. 📚 From promoting the joy of reading to young people with the #CaruDarllen campaign to showcasing the impact their New Audiences Grant has in strengthening and diversifying the publishing industry in Wales. We just wrapped up some promotional videos for the Summer Reading Challenge, helping to encourage more children to read for pleasure across the summer. You can watch all the videos and read more about our work with them here: https://lnkd.in/e78fjx5i There’s still a couple more weeks left to go of the Summer Reading Challenge, click here to get involved: https://lnkd.in/e3MAzs3h