Media Forty Two

Defining success for a small business is not always easy. As we come to the end of the year we know it’s been a huge success - and whilst finances have fed that - really it’s the off the field activity that stands out and makes for a very complex Richard Curtis movie: - One marriage - Two engagements - 2 babies born - 3 house/flat offers accepted - One recovery from a serious health condition As we enter the last ‘proper week’ of 2025 we’d like to take this moment to thank all our clients and suppliers for helping us on this amazing journey. Seatbelts on for January as with three new team members joining us it’s going to be a rollercoaster.

Run Google Search for a B2B organisation and wish you had more conversion data to work with? Take one hour this week to check your account is set up for success. Here are three tools every SEM marketer should leverage to access the data they need to truly assess campaign health and drive sustainable performance improvements.

Big welcome to James McLeod as our latest member of the team! With some great experience in demand gen, content syndication, SaaS and events, we're certain James is set to do fantastic things here.

A huge welcome to Tashana Murray-Williams who joins us today. We know she'll be an amazing addition to the team.

We love a strategy day. Pic from a couple of weeks ago when we got to spend some time with some of NetDocuments incredible marketing teams from across the US, UK and Australia.

Welcome to the newest member of the Media Forty Two team, Nathan Wehrmann! Nathan is completing his bachelor's degree in business administration, and speaks both German and French. We are confident that he will become a huge asset to the team.

ABM software is a huge investment, and mistakes can be costly. This guide will help you avoid basic #6Sense setup errors and save you money.

A fabulous strategy day last Wednesday with the Acxiom UK mx team and most of their ops team (Sara and Matt) over from the US. Our advice to anyone new to a B2B marketing career today is to learn the automation and ad platforms. Marketo, Hubspot, Google, LinkedIn, Meta, SFDC etc. make you critical from the outset. Without these platforms you might have a great idea - but you can’t implement it or won’t fully appreciate what type of user journey is possible. It was no surprise to see a company that sits at the forefront of data and platform services, integrating their mx ops and analytics teams into a joined up strategy day. Later we went to Swingers. At some stage we’ll explain to our ops mgr that the expenses receipts for this were for crazy golf.

This month the team attempted to escape a PoW camp - this isn’t a euphemism for the company AllHands - we went to an escape room.

We often hear from B2B marketers 'our audience isn't on Facebook or Instagram'. Our results show otherwise - and often you can reach a B2B audience on Meta at a fraction of the cost vs. LinkedIn. Here’s some top-tips on how to harness Meta’s potential for B2B.