Five by Five Global reposted this
Matt Lawton, CMO of Five by Five Global, reflects on the huge impact AI has had on the advertising industry over the course of the year.
Five by Five Global
Advertising Services
London, England 6,778 followers
An independent creative and innovation agency with offices in London, Southampton, LA and Sydney.
About us
Five by Five is an independent and integrated agency with offices in London, Los Angeles and Sydney. We have expertise across a wide range of marketing disciplines, neatly summed up by our positioning statement – creative problem solvers. We’re called Five by Five for a reason; because a communications signal with perfect strength and clarity is known as a five by five. The principles of strong and clear communication are key to how we approach client opportunities and evident in our work. It underpins our agency approach of ‘strong ideas, clearly communicated’. We have an exciting roster of clients with deep expertise in a number of categories including retail, video gaming, financial services, charity & not-for-profit and increasingly with environmental and sustainability focused brand partners.
- Website
-
https://fivebyfiveglobal.com/
External link for Five by Five Global
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Creative Campaigns, Social Media, PR, Launch Marketing, Launch a new product, Planning, Strategy, Project Leadership, Launch Activation, Relaunch, Programmatic Advertising, brand launch, product launch, experiential, brand refresh, Creative, Advertising, and digital campaign
Locations
-
Primary
Get directions
175-179 Oxford Street
Fitzrovia
London, England W1D 2JS, GB
-
Get directions
4 & 5 Grosvenor Square
Southampton, Hampshire SO15 2BE, GB
-
Get directions
91 Reservoir Street
Sydney, NSW 2010, AU
-
Get directions
3415 S Sepulveda Blvd
Suite 670
Los Angeles, California 90034, US
Employees at Five by Five Global
-
Matt Lawton
Five by Five Global CMO
-
Patrick Crowley
Film and technology professional specializing in Webcasting, Graphics, Audience Voting, and Virtual Production for Green Screen Technology using…
-
Rebekah Renford
Leadership | Project Management & Delivery | Film Production | Production Management | Programme Director | Project Director | Executive Producer |…
-
Kaleiohu Lee
Independent Computer Games Professional
Updates
-
2024 was the year AI broke advertising, for the better...
2024: the year AI broke advertising, for the better
Five by Five Global on LinkedIn
-
Our UK Head of Strategy, Emmeline Kite, recently spoke with LBBonline - Little Black Book about our work with Amazon, designed to simplify the shopping experience, and how brands can adopt a similar approach to drive growth and trust. Link to the article in the comments below.
-
-
"It’s about meeting your audience where they are, through the content they choose to watch. That’s why this stuff works." Harry Foyle, of our influencer-led social media agency, TSA, talks to LBBonline - Little Black Book on how brands can harness the power influencers when content creation is approached in a collaborative way. Link to the article in the comments below.
-
-
A few weeks ago, we hosted an event in our Sydney office with our client Carbiz that put AI up against a human creative team on a live brief. Just seven hours later, both teams presented to a live audience and judging panel that included Natalia Pawlak, Bettina Clark, and Jason Juma-Ross. But the stars of the show were definitely the brave creatives Nick Snelling and Emma Chu and the fearless Gen AI consultant Tom Dowuona-Hyde. Who won? You decide... https://lnkd.in/gbkxVGuB
AI vs Agency Experiment
https://vimeo.com/
-
Shaping the proposition of an organisation that stands for marketing excellence is one of those briefs you love to receive! Very proud to be partnering with CIM | The Chartered Institute of Marketing as their lead creative agency. Read more in the link below ⬇
-
-
We have something BIG to announce.... We are extremely excited to share the news that we have acquired the hottest influencer-led, social media agency in town - TSA 🔥 In the UK, we've been working together in an unofficial capacity for over two years, partnering across a number of client projects. So we're very pleased that we can cement the partnership and officially welcome the hugely talented TSA crew into the Five by Five family. For our clients this allows us to offer a specialist influencer and social media agency, that also provides cost effective, platform-first content creation, as well as bolstering our integrated offering. Let's go Five by Five Global, TSA, Worldwide Partners, Inc.! Article in the comments below ⬇
-
-
"In the attention economy, absence doesn't just make the heart grow fonder – it makes the wallet open wider." Our Head of Strategy, Emmeline Kite, talks to Tará McKerr at LBBonline - Little Black Book on the psychology of desire and how this played a part in the huge demand for Oasis tickets....and no she didn't manage to get any either! ⬇ Full article in the comments below ⬇
-
-
Sydney based clients - only a few days left to register with Matt Lawton to attend this terrifying showdown! Thanks to B&T for the coverage: https://lnkd.in/gnPCtTFy
Five By Five Global Hosts Event To Find Out If AI Can Beat A Human Creative Team On A Live Brief
https://www.bandt.com.au