MAAREE

MAAREE

Sporting Goods

London, London 792 followers

Women Supporting Women

About us

Our mission is to provide support for women so that we are empowered to achieve our potential. Launching our first collection in March 2018, we want to help women break down any barriers they have with physical activities and help increase participation rate of women in sport so that everyone can live the healthy and balanced lifestyle they strive for. Our hero product is the sports bra. Keep an eye out on our social media pages to find out more exclusive updates about our products, coming soon.

Industry
Sporting Goods
Company size
2-10 employees
Headquarters
London, London
Type
Privately Held
Founded
2016
Specialties
Sports Bra, Design, Development, Test, and Empowerment

Locations

Employees at MAAREE

Updates

  • Proud to be part of the pack, thanks for the warm welcome! 🦈

    View organization page for Sale Sharks Rugby Club, graphic

    10,769 followers

    𝗠𝗮𝗸𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 Sale Sharks Women are proud to announce MAAREE as our official Sports Bra Partner The award-winning company joins the #SharksFamily in a first of its kind partnership with a rugby club, bringing with them their industry leading experience and technology giving our players the edge in training and on matchday. MAAREE is proud to support these elite athletes with the extra edge of scientifically backed sports bras. Welcome to our pack 🦈 📲 Read more about our new partnership here 👉 https://lnkd.in/eCMFriD7

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  • 🦈 We're so proud to announce that we are the official sports bra partners of Sale Sharks Rugby Club! Earlier this month we went to visit them to give an educational talk about the importance of sports bras and fitted them all for their perfect fit, style and support level. 💪 We were so excited to see their individual orders arrive with them this week and how strong and powerful they all look. We're so excited to support you for this upcoming season and, I think you can all agree with me, it's clear to see that having a sports bra that fits you like a glove really does make a world of difference... #SportsBra #SmallBusiness #MAAREE #SaleSharks #Rugby #WomenSupportingWomen #StrongWomen #SmallBusiness #EmpoweringWomen #WomenInSport #WomensSport #WomenWhoPlaySport

  • Thank you SFIA - Sports & Fitness Industry Association for selecting MAAREE as a finalist in their Start-up Challenge. Excited to pitch to you soon!

  • We're hiring! Join our lean and dynamic team.

    View profile for Elliot Thomas-Welland, graphic

    Raising Investment @ MAAREE | EIS Available

     𝐉𝐨𝐛 𝐏𝐨𝐬𝐭 𝐢𝐧 𝐖𝐨𝐦𝐞𝐧'𝐬 𝐒𝐩𝐨𝐫𝐭 💪 Are you ready to make a difference in women's lives and join a trailblazing company in the sports bra industry? We're hiring two integral roles at MAAREE: 1. 🤳 Content Creator & Social Media Manager 2. 🏃♀️ Partnerships & Community Manager Both roles are highly creative, looking for high energy and ideation to spread the MAAREE mantra. You'll be team members #7 and #8. We're lean, dynamic and here to show the strength in #womenssport. Roles are flexible working with a base in Berkhamsted, UK. Applicants will need to be accessible to Berkhamsted and London. Applications at maaree.com/joinus No agencies, please. #supportingwomen #jobsinwomenssport #womenssport

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  • It's been a privilege to support such an inspiring group of women 💫

    View profile for Elliot Thomas-Welland, graphic

    Raising Investment @ MAAREE | EIS Available

    Celebrating Severn Stars Netball 🌟 An emotional end to an incredible campaign for the Severn Stars team this weekend. Leading London Pulse for the majority of the 3rd place playoff on Saturday, the team we're unfortunate to lose by just 4 points. Rounding off a still remarkable season. It's sad to acknowledge that this amazing squad won't be playing together next season. At MAAREE, we are incredibly proud to have supported the Severn Stars for the last two seasons. Watching them grow, excel, and embody the essence of teamwork has been a privilege. We believe in empowering women to achieve their goals, and the Severn Stars have done just that, setting a powerful example for all. Thank you, Severn Stars, for an unforgettable journey. #SevernStars #Netball #Teamwork #MAAREE #WomenInSports #Empowerment #ProudSupporter

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  • ⛹♀️ 🏋♀️ 🏃♀️ Join our journey in supporting women through sport. We still have room for new investors. Interested? We'd love to hear from you.

    View profile for Elliot Thomas-Welland, graphic

    Raising Investment @ MAAREE | EIS Available

    🚀 The past two weeks has been a real change of pace for our investment round, and it's largely down to Linkedin and everyone in my network 🙏 ♀ Our goal at MAAREE is to be at the forefront of women sport. Leading the conversation around standards, through our apparel and beyond. There is an amazing opportunity to be that brand. 🏅We've made great strides in our first 5 years but we're now ready to make bigger impact. We've won countless industry awards for our innovation, have thousands of five star reviews from our customers and some amazing partnerships including WRU - Welsh Rugby Union, Severn Stars Netball, Volleyball England, University of Birmingham, Scottish Squash and one top top secret partnership due for announcement shortly 🤫 👩👩💻👩💼🏃♀️🏋♀️ If you are interested in being a part of the women's sport revolution, and going on that journey with a brand that is female owned, built for women, by women. Then join us at MAAREE. We now have some amazing, passionate investors committed to our mission and this investment round. But we still have room for more 🤑. We will be looking to close this round, which has EIS advance assurance, in the upcoming weeks. 📩 If you'd like to be part of something incredible, please drop me a message. We'd love to share what we've been up to. Huge thanks go to Sue Anstiss MBE, Loughborough Alumni, Katie Reeves, Charles Ross, Kathryn (Katie) Bucklin, Nigel Moore, Paige Phillips, Sharon Wright, Sophie Messem, Nichole De Carle, Nirali Sisodia, James Byrne, Véronique VIVIER, Tane Whitehead, Manasi Satalkar, Sarah Humphreys, MSc, Ana Laura Nani Silva, Emma Middleton, Lenka Istvanova, Jenni Schanschieff (ICF), Sam Adams 🦹🏽, Victoire H. Cogevina Reynal. Jodi Birkett, Oliver Sidwell, Loughborough University, Jenny Burbage, Anna Jane Leather, Fiona Tomas, India Thomson, Terri Lynam, Female Founders Rise. Your sharing and engaging in my post(s) have made a true positive impact, with new connections and investors pointing out your activity. Thank you so much from Mari and I. 🙏 #angelinvesting #investinwomenssport #angelinvestment #growthstage #directtoconsumer #ecommercebusiness #brandbuilding #investmentpotential #eis #femalefounders

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  • Virtual Sports Bra Fittings 💻 Such an integral part of what we stand for at MAAREE #womensupportingwomen

    View profile for Elliot Thomas-Welland, graphic

    Raising Investment @ MAAREE | EIS Available

    One of the best things to come out of the Covid Lockdowns: MAAREE virtual sports bra fittings. Conservative estimates are 80% of women are wearing the wrong size sports bra. Many are still wearing the same size they were told as a teen, heading to M&S for their first bra fitting. The experience is so scarred in the mind, getting another fitting could wait. When lockdown was enforced across the UK, our team couldn't get to in person fittings as we normally would. So, we set up a safe online portal for customers to join our expert fitters in a 1-to-1 fit check. The response was incredible 📈 The fittings went from 1 day a month to 5 days a week in a matter of months. But more importantly, it gave us time with the customer to build trust in what MAAREE stood for as a brand, sharing education and knowledge along the way. There is no obligation to buy from these sessions, but our conversion rate is the highest of any marketing function across the business. Plus, they're unlimited, customers can check in as many times as they wish to ensure their size is still how it should be. If you've not had a sports bra fitting for a while, join the now 1000s of women who have had an amazing fit experience by booking on the MAAREE website. ⭐⭐⭐⭐⭐ Thank you Thanks again to Amanda, this was a check to ensure the bra fitted correctly. It took all of about 3 minutes for her trained eye to say I was good to go! I’m seriously considering whether to buy another solidarity bra for work (I work on a busy ward at our local hospital). I’m very pleased I found this company and highly recommend them. #sportsbrafittings #fitsquad #womensupportingwomen #smallbusiness

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  • Really interesting initial finding connecting the use of a supportive sports bra to the prevalence of knee injuries in women's sport. #SportsBra #KneeInjuryPrevention #WomenInSports #ACLInjury #Biomechanics #Fitness #MAAREE #WomenSupportingWomen

    View profile for Elliot Thomas-Welland, graphic

    Raising Investment @ MAAREE | EIS Available

    Could the sports bra be the link between ACL injury and their prevalence in women's sport? Despite the 2-1 loss last night, it was great to see Leah Williamson leading England out against France. Her ACL injury in April '23, caused Leah to miss last years World Cup in Australia/New Zealand, and a difficult 9-month recovery. But could the right sports bra potentially reduce your risk of knee injuries, like Leah's? A new study published in the Journal of Applied Biomechanics is suggesting exactly that! Women are significantly more likely to suffer from ACL (anterior cruciate ligament) injuries compared to men, often due to factors like landing mechanics and muscle activation patterns. 💪 Researchers have found that when women wore highly supportive bras during jumping and landing tasks, common risk factors for ACL injuries decreased. This includes: 🏃♀️ Reduced Knee Flexion Angles: Less knee bending upon landing. 🏃♀️ Decreased Dynamic Knee Valgus: Lower inward movement of the knee. 🏃♀️ Landing Strategies: Without adequate breast support, women often adopt an ankle-dominant landing strategy, increasing the risk of knee injuries. 🏃♀️Supportive bras help shift to a hip-dominant strategy, which is safer for the knees. Really interesting findings! The study, led by Dr. Douglas Powell from the University of Memphis, found that better breast support reduces trunk movement, leading to improved control over the pelvis and lower extremities. This interconnected movement pattern helped distribute the impact more safely across the body. Take this finding with a pinch of salt: The study involved only 35 participants and is a pilot study, so its findings are preliminary. It focused on recreational female athletes with cup sizes B to D, and did not account for other factors like muscle strength and training routines which also contribute to ACL injuries. This paper shows a great starting point in the greater understanding between women's sport and the prevalence of knee injuries. With research into women's specific footwear, understanding women's health factors including menstrual cycle effects, training intensities and match scheduling, as well as breast support, hopefully we can make women's sport safer for our elite athletes and beyond. If you want to discuss how fitted and supportive sports bras could impact your team, please drop me a message. #SportsBra #KneeInjuryPrevention #WomenInSports #ACLInjury #Biomechanics #Fitness #MAAREE #WomenSupportingWomen

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