Lucky Generals

Buying and selling is not for the faint hearted. It can feel like an endurance sport. But with Zoopla, we show how you can WIN AT MOVING.

We're hiring for a very exciting role in our New Biz team! Check it out below…

Introducing, Benedict Lumberjack. He’s a CEO who is on fire right now. His profits are growing like wildfire all thanks to your pension funds... Make My Money Matter

The UK’s common compassionate leave does not require employers to offer any paid time off while statutory pay (£184.03 a week) is only offered for the loss of children under 18 or a stillbirth after 24 weeks. We think that is outrageous and set out to do something about it. The Grief Project is a push to change how workplaces handle grief. With support from NABS and fresh research from Ipsos UK, our goal is to open up the conversation on grief in the workplace and beyond. We found: 🤔 55% of people don’t know their bereavement rights 🤫 73% avoid talking about death at work 🤨 Most people don’t know employers aren’t legally required to offer paid bereavement leave (except for child loss) So we're proud to be introducing a new bereavement policy to bring empathy, flexibility, and inclusivity to the forefront. It’s designed to respect cultural differences, provide support with death admin, and give people the time they truly need. We’ve made it open source and hope other agencies and businesses will follow suit and help rewrite the rules on how we handle grief in the workplace. Grief is something that will sadly impact so many, yet it’s rarely talked about. Let’s change that. Have a read. Link to more info in the comments.

SXSW London is coming and we want to be there! We’ve got two killer sessions in the running but we need your votes and literally everyone you know to vote to make it happen.    If you think these sessions deserve a slot, please click the links below, vote for both sessions.    🍀 How to stack the odds in your brand's favour   Andy Nairn will talking about his book, Go Luck Yourself, through an interactive workshop, to help marketers stack the odds in their brand’s favour. We’ve done the workshop and it’s bloody good (we aren’t biased…).   VOTE HERE https://lnkd.in/eHYWjmvx   📈 What if inclusion was your brand's ultimate growth hack?   Hosted by our Head of Social Impact, Lameya Chaudhury, and with a cracking line up of Annabelle Cordelli, SVP of Global Marketing at Virgin Atlantic, Rich Miles, the Founder of the The Diversity Standards Collective, and Rachel Emms, MD of Effie UK. This session isn’t about ticking boxes or paying lip service, it’s about rethinking how diversity, equity, and inclusion can supercharge your creativity—and your bottom line.   VOTE HERE https://lnkd.in/e2KC-njp

Excited to be partnering with Little Grey Cells, a network for brilliant senior marketers, for a series of events in 2025. The first promises to be particularly epic with a stellar line up, hosted at The House of Lords, and the conversation focussed around The New Frontier of Fandom. Check it out, and hopefully see you there. 

Muchas gracias to Marketing Week for picking Choose to Cruz for Cruzcampo as one of the best campaigns of the year!

The Drum's Ad of the Day for Co-op Live with legendary John Cooper Clarke. Proper sound.

Feeling extremely lucky this week at Lucky Generals—shelley smoler and Damien Le Castrec have officially landed as Chief Creative Officer and Chief Strategy Officer

Sit down, grab a proper brew, and have a listen to our MD Vickie Ridley joining forces with Dom Dwight for a chat on consistent creative and doing things proper!