Leaf

🤠 Meet The Partner - Pandectes 🤠 This week we spoke to Ermis Efthymiou from Pandectes, the leading GDPR/CCPA compliance app for Shopify stores. Manage all your store's cookie consent and script blocking under one area. Ermis talks to us about 💬 🌟 How smooth the application installation process is and the extra support available to you along the way. 🌟 The importance of building trust with customers and being transparent about data collection. 🌟 His pick of brands that are doing it right, Ted Baker, Victoria Beckham and Seed Beauty/ColourPop. Read the full interview 👇 https://lnkd.in/du-Avz3A and in the comments… Pura Vida 🙏 #partnerships #ecommerce #GDPR #CCPA #data #D2C

🧘♀️ January London eCom Event Announcement 🧘♂️ Following up on the success of last years event we’re back with Elevating the Game in ’25 - The Profitable Path and it’s happening on the 23rd of January. Sign up ——> https://lu.ma/famstk6z We will host together with our friends at Underground Ecom, SURI, Recharge and DASH Water to focus on driving sustainable growth and profitability in 2025 with a focus on key acquisition and retention tactics. 🌟 The all-star panel 🌟 Ginny Seymour (CEO of ALIGNE) Nick Lawson (Director of Growth at SURI) Holly Crossley (eCom Director at DashWater) Ryan Forster (Head of Partnerships at Recharge) More Special Guests TBC Soon Who is it for? 🙆 If you’re a DTC-focused business with £1M+ ARR aiming to refine their strategies and elevate their growth in 2025 this one is for you. The Format 📑 🔴 Engaging panel discussions featuring top industry leaders sharing expertise on retention, and acquisition. 🔴 Connect with like-minded professionals over 'new year, new me' inspired food and drinks. 🔴 Brands attending have the opportunity to attend breakout clinics with experts in the room whilst also sharing battle stories with other like-minded brands. Huge thanks to our one and only sponsors Recharge 🙏 Follow the link below and in the comments to secure your spot now, based on previous events this will sell out fast! https://lu.ma/famstk6z Pura Vida 🙏

Web Dev & CRO Mistakes That Kill Performance😬 In eCom small mistakes in web development and CRO can snowball into major losses. From slow-loading pages to broken product links, these issues silently kill your conversion rates and ROI. We’ve compiled a detailed guide in our latest blog, highlighting 8 critical mistakes that harm performance—and how you can avoid them.🛠️ Key insights you'll discover: 1️⃣ How slow sites disrupt tracking & drive customers away 2️⃣ The hidden dangers of stock mismanagement 3️⃣ Why "app bloat" is costing you conversions 4️⃣ The impact of broken SEO and paid ad links💡 Pro Tip: The best CRO strategy is avoiding performance-killing mistakes before they happen. Ready to protect your eCom success? 🛒 👉 Read the full blog https://lnkd.in/e-mrgDh3 #ecommerce #CRO #webdevelopment #marketingperformance #digitalmarketing #ROI #dtcbrands

👬 New Partner Announcement 👬 We’re excited to introduce our new partner Rebuy Engine. Rebuy’s platform empowers merchants to boost AOV, drive conversions, and enhance customer retention by leveraging AI/ML-driven personalization, no-code tools, and seamless Shopify integrations. With white-glove support and a full suite of services, Rebuy helps brands accelerate sales, improve retention strategies, and maximize revenue growth. “At Rebuy, our mission is to empower eCommerce brands to create personalized, intelligent experiences that convert shoppers into lifelong customers. Our partnership with Leaf is a natural fit, aligning their world-class performance marketing strategies with Rebuy’s personalization tools. Together, we’re excited to drive higher ROAS, increase customer lifetime value, and help brands grow faster than ever.” – Valeria Granda, Senior Agency Partner Manager at Rebuy.” Want to learn more? Message our Director of Partnerships 🥛 Mark Laurence Stein for an introduction to Valeria and the Rebuy team! Pura Vida! 🙏 #partnerships #ecommerce #personalisation #retention #LTV #AOV

👶🏼 Client testimonial - Green Sheep Group 👶🏼 Green Sheep Group Limited is the home of award-winning baby brands The Little Green Sheep and Snüz, they have been committed to providing safe, comfortable and stylish products for babies since 2006. We’ve had the privilege of working with the small yet perfectly formed GSG team for almost a year now, helping them reach their DTC performance targets. It’s been encouraging to see their continual MOM profitable growth, a better ability to make smarter data-led decisions and see their paid channels drive holistic growth to other channels like retail. "We're thrilled to have found the right partners to help us scale our acquisition strategy. The team's expertise is truly unmatched, with specialists in every field needed to navigate today's increasingly complicated performance landscape. Their integrated approach has been instrumental in driving our growth, and we couldn't be happier with the results.” - Charlie Todd, Head of Digital Onwards and upwards 🚀 Pura Vida 🙏🏼 #ecommerce #performancemarketing #profitablegrowth #dtcbrands #performancemanagement #answers #signal #creative

🚨 New Podcast Episode Alert! 🚨 Web development and CRO are essential for eCommerce success—but what happens when they go wrong? In the latest episode of The Leaf Collectivo, "Web Dev and CRO Mistakes That Kill Performance" we uncover the hidden mistakes that can silently sabotage your website performance and marketing campaigns. What We Cover: ⏳ How slow website speeds affect conversions and tracking 📦 Stock management errors that derail ad campaigns 🧑🏼💻 The dangers of app bloat and unmanaged technical debt 🔍 Why hidden or outdated product pages hurt SEO and retargeting 🌍 Real-world examples of what NOT to do Whether you're gearing up for peak season or looking to avoid costly missteps, this episode is packed with actionable insights to help you protect your performance and scale effectively. 🎧 Listen/Watch Now: https://lnkd.in/ePH6gqbm Let us know your thoughts or share your own experiences with these challenges! 💬👇 Pura Vida 🙏🏼 #eCommerce #CRO #WebDevelopment #DigitalMarketing #SEO #PerformanceMarketing #Podcast

Is your eCommerce performance hitting roadblocks?🚧 In our latest blog, we dive into one of the loudest killers of performance: misaligned relationships between brands and their marketing teams. The result? Missed opportunities, wasted resources, and plenty of frustration. But it doesn’t have to be this way. Instead of playing the blame game, let’s focus on building partnerships that thrive on collaboration and trust. Here’s how: ⭐ Establishing clear, consistent goals ⭐ Facilitating real-time communication channels ⭐ Trusting your partner's expertise ⭐ Fostering a culture of collaboration rather than shifting blame 👓 Read now and let us know your thoughts! https://lnkd.in/eV6568hh #ecommerce #performancemarketing #advertising #collaboration #marketinginsights

🌞 Client Testimonial - Lumie 🌞 It's rare to find a great brand with an honest life-changing impact behind it. Lumie has been developing its lights for over 30 years with proper research and clinical studies. Proven to to help with Seasonal Affective Disorder, and improve sleep, mood and energy. Go check them out, especially as we enter into the winter months Pura Vida 🙏 #ecommerce #performancemarketing #profitablegrowth #dtcbrands #answers #creative #signal #dataservices #conversiontracking Malgo Kenyon

Broken conversion tracking sabotaging your eCommerce success and you probably don't know it.... 🫣 In our latest blog post "The Silent Killer of eCommerce Performance" we explore: 🫰 The high cost of faulty tracking  🦮 Tips to stabilise your tracking  🎅 How to set your business up for success in the holiday season 📖 👉 https://lnkd.in/eRCgThJu Top tips for stabilising your tracking: 1️⃣ Start with Cookie Consent 2️⃣ Upgrade Your Tracking Systems 3️⃣ Rollout Changes Strategically #ecommerce #performancemarketing #advertising #dataprivacy #marketinginsights #signal

👬 New Partner Announcement 👬 We’re thrilled to introduce our new partner, Pandectes! Pandectes is the leading GDPR/CCPA compliance app for Shopify stores, empowering over 120,000 businesses to maintain top-notch compliance with ease and reliability. 📢 “At Pandectes, we’re committed to helping brands ensure full GDPR/CCPA compliance with powerful, easy-to-use tools. Partnering with Leaf aligns perfectly with our mission to support businesses in navigating the evolving digital landscape. With features like Google Consent Mode integration, automated cookie policies, an AI-powered script and cookie scanner, and autoblocking for scripts and pixels, Pandectes helps brands stay compliant and build customer trust,” says Ermis Efthymiou, Head of Partnerships at Pandectes. Want to learn more? Message our Director of Partnerships 🥛 Mark Laurence Stein for an introduction to Ermis and the Pandectes team! Pura Vida! 🙏 #partnerships #ecommerce #gdpr #dataprivacy #compliance #shopifypartners