Catalyst

🌟 What makes an ad cut through the noise? This week’s standout creative shows how authenticity and quality go hand in hand. 🎥 Here’s why it’s connecting: 1️⃣ Authenticity at its best: The creator’s natural, conversational tone feels like catching up with an old friend. The casual vibe—filming while making coffee and chatting to the camera—makes it real and relatable. 2️⃣ A creator who gets it: Their ability to balance authenticity with polished execution stood out. The quality of the footage—simple yet professional—paired with their engaging delivery, created an ad that feels effortless but still meets the high standards of our client. It’s a reminder that great creative isn’t just about what you say, but how you deliver it. 🙌 3️⃣ A hook that pulls you in: The ad opens with, “We don’t talk enough about the hidden cost of stress.” It’s a statement that resonates instantly, sparking curiosity and encouraging viewers to keep watching. Pairing this powerful hook with authentic delivery is what makes it truly memorable. #performancemarketing #meta #dtc #catalystgrowth

What Makes Ads Get High Spend & Low CPA? Here’s How We Nailed It This Week 🔥 This week, one of our ads truly stole the show, and here’s why: ⭐ An Enticing Hook The ad kicks off with a setup that draws you in—a "blind taste test" that leaves viewers curious to see how it plays out. It's the perfect bait to keep audiences engaged. ⭐ Genuine Reactions There’s nothing more relatable than authenticity. The boyfriend’s first-time reaction to Free Soul Greens feels unfiltered and real, creating a connection that viewers trust and believe. ⭐ A Natural Storytelling Style The dialogue flows effortlessly, like a friend sharing their latest find rather than a brand pitching a product. It’s personal, conversational and effective. Authenticity, engagement and relatability—this ad had it all. Curious to see more insights into what makes an ad perform exceptionally well? Let’s connect and discuss. What’s your take on creating ads that resonate? Drop your thoughts below! #performancemarketing #meta #dtc #catalystgrowth

What Are The Best Six Metrics For Analysing Creative? 🤔   It’s understandable to say that analysing data can be difficult when not streamlined correctly. That’s why I’ve created my top six metrics to look out for when it comes to performance for Meta. 1. Hold Rate 2. Hook Rate 3. CTR 4. CVR 5. Spend 6. ROAS (& CPA!) If you’re struggling to scale spend and maintain ROAS or CPA at the same time, drop me a line and we can go into more detail! Catalyst 🚀 #performancemarketing #meta #dtc #scale #catalystgrowth

In Need of UGC Creators? 🏴☠️ We have tried and tested creators from all around the world to create a comprehensive list of some of our most outstanding talent. Gassed to be sharing it across on my platform for anyone who is looking to scale their DTC brands. Want in? Watch the full video which explains how to get access. Catalyst 🚀 #dtc #ugc #ugccreators #catalystgrowth #creativemarketing 

This Ad Has Been Taking Over The Internet 🚨 As time passes, we are seeing more ads on TikTok and Instagram that takes accidents in real time that transitions into a business pitch for consumers to watch. The shock value from the transition creates hysterical meme culture, resonating with young people who have grown up using memes. Most of these advertisements have come from smaller businesses, but could the giants learn from this de-tour in advertising? #dtc #performancemarketing #catalystgrowth #tiktok

Creative should always lead with the intention of relatability. With a human-first approach, this gives people the ability to connect first, as content — regardless of if its an ad or not — should feel intentional. Check our video out for examples! 🚀

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Very excited to showcase our founder Tobias Green at the 'Marketing in 2024' Panel facilitated by Growth & Company x Redrice Ventures. With AI continuing to evolve and the DTC space continuing to expand, we have a-lot to say and witness on the future for marketing and technology. Stay tuned for more! #DTC #AI #performancemarketing #catalystgrowth 🏴☠️

Scaling up for another round of the weekly wins! 🏴☠️ Here is a rundown of our successes over the last 7 days: - Finessed Structural Segmentation, leading to a 40% increase in ROAS. 🚀 - Increased ad spend by 50% and ROAS by 3.6%, with a 60% increase in revenue. 📈 - Maintained ad spend whilst increasing ROAS by 56% ✨ - Scaled ad spend, with an increase in ROAS by 50% and a 426% in revenue. 🚨 Drop me a message if you wanna get in touch! Catalyst 🚀   #DTC #performancemarketing #creative #catalystgrowth

February may of been busy but we back! Here with another hit for the weekly wins. 🏴☠️ - Scaled USA revenue by 1000% YOY whilst increasing ROAS by 27% 🚨 - Scaled Ad spend by 86% whilst increasing ROAS by 8% ✨ - Scaled Spend by 65% whilst increasing spend by 40% 📈 - UGC saw CTR% 2x and 65% reduction in CAC ⭐️ If you want to get access to creators like Elle-marie, comment ‘Catalyst’ below and I’ll ping you! Catalyst 🚀 #performancemarketing #ugc #digitalmarketing #catalystgrowth