Lava Metrics

Inefficient spend = ROI killer. Two big B2B SaaS challenges: 🚩 Lack of data. Without tracking, you don’t know what “efficient” even means. 🚩 Long sales cycles. Results take months, making it hard to gauge success. 💡 Fix it: 1️⃣ Set up systems to track ROI now. Don’t wait. 2️⃣ Guardrails: Be ready to pull the plug on underperforming campaigns fast. Inefficient spend doesn’t just hurt ROI—it’s a cash drain. For tight budgets and limited runway, it’s make-or-break. How do you keep spend efficient?

Marketing ROI = (Revenue ÷ Cost) x 100. Easy, right? Not so fast. The real challenge is setting the right constraints: 📅 Time period (one year? lifetime?). 🧾 Costs included (staff costs, tools?). To measure ROI effectively: ✔ Get granular: Work with finance to break down spend by campaign, channel, and overhead. ✔ Track impact: Nail down marketing-attributed revenue in your CRM. Separate “pure” marketing leads from sales-supported ones. ✔ Use tools you trust: It’s not about fancy software; it’s about accurate data. What’s your biggest hurdle in ROI tracking?

It’s Friday the 13th… But Don’t Let Your HubSpot Report Haunt You! Final Day to Submit Your HubSpot Reports and win £/$200. The clock is ticking—entries close at 23:59 GMT tonight! How to enter: 📊 Recreate the Cohort Conversion Report using only HubSpot—no plugins allowed. 🎥 Submit a short video proving your report matches the required semantics. Think you’ve got what it takes to impress? 🏆 The winner will be announced on Monday, 16th Dec 2025, taking home the cash prize and ultimate bragging rights. 📥 Submit your entry now: https://lnkd.in/ditryDY3

ROI is relative. What’s “good” depends on your sales cycle, spend, and company goals. Here’s how to figure it out: 1️⃣ Measure your current ROI. If it’s below 1 (you’re not covering costs), start optimizing. 2️⃣ Align with your business goals. For example: Need £1M in recurring revenue? Marketing’s half = £500k ROI target. 3️⃣ Benchmark: 1x ROI = survival. 2x ROI = success. ROI isn’t just about profit—it’s about tracking progress and staying accountable. What’s your current ROI, and how are you improving it?

The best SaaS marketing strategies aren’t about trends—they’re about your buyer journey. 📌 Complex product with long decision cycles? Focus on: ✔ Educational content. ✔ Organic channels. ✔ Thought leadership. 📌 Quick-fix tool with low entry cost? Double down on: ✔ Ads. ✔ Free trials. ✔ Demos. 💡 Hot take: Product-led growth (PLG) is the real game-changer. Build shareable, community-driven products that market themselves. Good marketing isn’t about flashy ROI stunts—it’s about building scalable systems that keep delivering.

B2B marketing ROI is tough to measure. Why? 🚨 Long sales cycles (12–24 months or more). 🚨 Attribution nightmares (channels impact each other). For example, cutting organic content could spike your PPC costs, making it harder to measure ROI accurately. 💡 Pro tip: Aim for a 2x ROI (every £1 spent = £2 back). It’s a strong benchmark, even investors love it. For new teams, start by breaking even (1x ROI), then optimize. 📊 Top strategies to boost ROI: 1️⃣ Know your numbers—be granular. 2️⃣ Cut low-impact spending. 3️⃣ Fix your sales cycle—it’s not just about leads. What’s your ROI benchmark? Share below!

🚨 Only 5 days to go—get your reports in now! Time is running out to win £/$200 💸 by showcasing your HubSpot reporting skills. Here’s how to enter: 📊 Recreate the Cohort Conversion Report using HubSpot (no plugins). 🎥 Record a short video proving your report matches the required semantics. The Deadline: 🕛 23:59 GMT, Friday, 13th Dec 2025 The winner will be announced on Monday, 16th Dec 2025. Don’t miss your chance to win and claim ultimate bragging rights as a HubSpot reporting pro! 📥 Submit your entry here: https://lnkd.in/ditryDY3

If you don’t know your marketing ROI, how do you know what’s working—or if your team is delivering real growth? Tracking ROI does more than guide your spend. It: ✔ Takes the guesswork out of budget conversations. ✔ Helps avoid wasting money on underperforming strategies. ✔ Sets realistic targets (no more “£100 spend = £5M revenue” nonsense). Take PPC, for example. ROI helps you pinpoint when throwing more money won’t yield results—saving you time, cash, and headaches. In 2025, knowing your ROI isn’t optional; it’s survival. Are you on top of it?

Is This the Hardest HubSpot Challenge Ever? We knew the Cohort Conversion Report Challenge would be a test of reporting skills, but wow—this report has everyone in a chokehold! 🫣 Between the DMs saying, “Is this even possible without plugins?” and the head-scratching video submissions, it’s clear that this isn’t your average HubSpot task. But that’s the point, right? 😉 The question remains: 💡 Who will rise above the chaos and prove their HubSpot mastery? 💸 Who will claim the £/$200 prize and bragging rights? If you're stuck, here’s a tip: Don’t just recreate the numbers—think about semantics. The devil’s in the details! 😈 The deadline is 23:59 GMT, Friday, 13th Dec 2025—you still have time to fight back.

Buying experience is still optimised for the business and not the buyer. Stop 🛑 We talk about our stand out moments of the last 2 years in todays Blame it on Marketing ™ episode. It’s the season finale so enjoy!