Irrational Agency

We're super excited to announce that we're working with Ray Poynter and The Future Place to bring you the first annual Narrative Research Forum! We're bringing a global panel together to discuss how the stories consumers tell themselves and each other, can be used to unlock true future insight. We'll be joined by Kristian A. Alomá, Ph.D., Daniel Fazekas, Maura Collins-Titone along with our very own Stephanie Shaarwi and Leigh Caldwell in what promises to be an enlightening afternoon, and the first event of it's kind! Sign up today! https://lnkd.in/ghJ2gzsk

On January 23rd we'll be talking about Narrative Research on the @BHBIA Innovations in Market Research webinar series! If you're a member you can sign up here! https://hubs.ly/Q02_W_p70

The Guinness two step pour, the Cadbury "how do you eat yours campaign" - brand rituals can be powerful ways of creating a shared emotional meaning in a product or service and enhancing customer engagement. We discuss how you can turn habit into ritual https://hubs.ly/Q02_fB090

The out of control Black Friday's we all remember may be a thing of the past. But how can you replicate the Black Friday thrill online? We discuss it here: https://hubs.ly/Q02Y4Nz40

Trust in the pharma industry is pushing some people to social media for amateur advice. How can the industry change the narrative a build back trust in commercial healthcare solutions? https://hubs.ly/Q02Y2G0V0

Applying behavioural science insight is far easier when your team have a solid grounding in the discipline. Here we discuss how behavioural science workshops can help you get the best our of your insights https://hubs.ly/Q02TF5gC0

Making the switch from prescription to OTC can mean a huge revenue boost, but the change can be fraught with challenges. Find out why behavioural science is a must for any successful OTC switch https://hubs.ly/Q02TFhg60

Behavioural science can help you get closer to your employees, breakdown barriers, and understand the unconscious drivers and motivations hidden in traditional employee research. https://hubs.ly/Q02SpqT20

We need a new framework for thinking about user choice, agency, information and how people can get the best and safest experience from online content. Here Leigh Caldwell discusses the autonomy paradox and how behavioural science can approach it. https://hubs.ly/Q02SnW7N0

Are you currently working on monitoring ongoing customer outcomes for the FCA Consumer Duty? We discuss how you can hit your objectives quickly and efficiently in this video: https://hubs.ly/Q02SnTtC0