Impero

Check out UK Creative Festival's Golden Nuggets - written by creatives for creatives, it's an online hub for thought leadership and industry news. This week Elliott Starr writes about how an obsession with making things that are easy to measure is killing advertising. https://lnkd.in/e_yfFCPh

Many brands seem to be stuck on the idea that the only time older women should be cast in marketing campaigns is when it’s to sell something very specifically aimed at that audience — like incontinence pads, denture fixative or over-50s dating websites. But age is not an identity. Charlotte Willcocks, our Head of Strategy, shares her views with MediaCat Magazine on how brands can tap into the cultural power of midlife women. 👀 Read it here: https://lnkd.in/euTrARw3

A definitive verdict from industry leaders, including our CD Elliott Starr, on what they made of this year's John Lewis Christmas ad. With LBBonline - Little Black Book 🎄

Check out an interview with Jords on ITV London over the weekend, talking about our new track #HoldOnToHope, in partnership with Christian Aid. 📢 The world is facing the highest number of violent conflicts since the Second World War with one in four people living in places affected by conflict. 🎧 Stream #HoldOnToHope now to fund vital support for people living through war - https://lnkd.in/eVNE4tae. And help us get to Christmas No 1. #JordsXChristianAid

This is an exciting first for us as an agency — a charity track launched in time for the Christmas scuffle for number one, developed with the supremely talented Jords, the North London Insignia Choir and our lovely client, Christian Aid. I personally like seeing the little thumbnail on Spotify, so that’s what I’m showing. Great team work from lots of people, but a special shout out for the glorious artwork from Alec Carluen and the tenacity of Dorothy Graham and Shannon F.. This is all about raising money and awareness in light of the rising levels of conflict in the world. It's hard to get your head around, but right now 1 in 4 people live in a conflict zone.

🏆 Thank you Drapers for awarding our 'Uniform for the People' campaign for George at Asda your Best Marketing Campaign at last night's #DrapersAwards. Uniform for the People was a rallying cry to choose George as the only retailer that really cares about the struggles of today’s parents. The 360 campaign struck a true chord with our target customers, made George at Asda the people’s choice when “cozzie livs” started to bite, and maintained the number one position for value and volume for the back to school peak. As the judges said: "This activation was brilliant. It sent an inclusive message, with people of different genders, sizes, and children with disabilities. It was the standout entry in the awards list." Congrats to our client partners Jill Gate and Claudia Solano 🏆

❤️ NEW WORK ❤️ Together with Christian Aid we're joining the race for the Christmas no.1 spot, with the launch of ‘Hold On To Hope’, a heartfelt single which launches today in collaboration with artist Jords, and the North London-based iNSIGNIA choir. The world is facing the highest number of violent conflicts since the Second World War, with one in four people trapped in conflict. ‘Hold On To Hope’ shines a light on communities blighted by conflict, showing that, with hope, peace can prevail. All royalties from the single will go to Christian Aid to provide emergency aid to those affected and support peace-building initiatives. 🎶 Download it now from all major streaming platforms, including Spotify and Apple Music.   #HoldOnToHope #JordsXChristianAid #JordsOnline

Our Creative Director, Elliott Starr is sharing some of the things he's learned since he was first catapulted out of college in a webinar this Thursday 14 November. Join him for some pearls of wisdom that are applicable to every stage of your career. 'The 10 Creative Commandments of a Commanding Creative Career'. In partnership with Ellen Jackson, of Senior Copywriting and Junior Job Board fame. The session will cover: ➡ The power and privilege of the industry (is in your hands) ➡ The hack no one hacks ➡ What happens to assholes ➡ Where all the best ideas are buried ➡ Why your ideas disappoint you, and how to change it ➡ Becoming creatively indestructible ➡ Reaching 'boiling point' ➡ How to actually have fun writing great work ➡ How to make things happen ➡ Why your work matters more than you think Date: Thursday 14 November Time: 12pm - 1pm GMT Register here: https://lnkd.in/eM-c6rtS

As part of our recent 'You're Bussing It' campaign for Transport for West Midlands, we created a special-build OOH covered in bus tickets. Aimed at students, it gave away 1000 free journeys to West Midlanders to encourage them to get bussing it! Members of the public could tear away a ticket and win a journey, eventually revealing campaign imagery underneath. The mayor himself got involved, and there were queues around the block, with all tickets going within the first 24 hours. Take a look 🎬

Take a look at The Moodie Davitt Report for a beautiful homepage takeover featuring our latest Global Travel Retail (GTR) campaign for The Glenlivet whisky, which aims to connect a new generation of drinkers with the help of artist Red Hong Yi. There's more detail on the campaign launch and the pop up at Singapore Changi Airport here: https://lnkd.in/eMZscQ5t