Great State

💡 Brands follow trends, but Gen Z don't. Our #ShiftingStates research found that 75% of Gen Z are only slightly swayed by them. With 34 million videos uploaded to TikTok every day, brands are contributing to the 'info-pocalypse'. So instead of investing in the bandwagon, start by actively listening to Gen Z. And then listen again. Take Monzo Bank, a company that has revolutionised the UK banking landscape. They shift, flex, prioritise and surprise their audiences with new features, new personalisation and a brand voice which feels distinctly, and consistently 'them'. If you don't know what we mean, take a look at your Year In Monzo 2024... "What I think is cool today, I might not think is cool tomorrow. And I'm okay with that". - Emma Chamberlain, Gen Z-er and YouTuber. Want more insights into how to respond to Gen Z? Be the first to get the report: https://lnkd.in/ePd5fQpt #GreatState #CX #DigitalExperience #NextGeneration #ShiftingStates

🦁 🐒 🌿 NEW CLIENT ANNOUNCEMENT! We are so happy and beyond excited to announce that Longleat Adventure and Safari Park has selected us as their strategic digital partner 🙌 We’ll be working hard to create an immersive digital experience as unique as a day out at their world-famous park. Together, we'll help nearly one million annual visitors make the most of their adventures, further building upon their offering as a digital learning destination, while continuing to bring the amazing conservation stories about their much-loved animals to life. John Broughton, Sales and Marketing Director, Longleat “Our relationship with our guests has never changed, but as different generations visit the park, we’re seeing that their needs have. We knew it was the right moment for us to invest in the digital experience we offer, so we wanted a partner which could work with the in-house team to deliver what our guests love and bring it to the digital world. Great State got it from day one. They honoured the brand, our ethos, our work, and showed an unwavering dedication to the needs of our visitors. We’re thrilled to have them on board.” Read the full announcement here 👉🏻 https://lnkd.in/euyhwN8S #longleat #safaripark #newclient #newwin #pitchwin #welcome #newwork #digitalexperience

Last Thursday we welcomed the RNLI Digital Team for our first Digital Day 🛟 💭 🙌. A day of workshops, up-skilling, fresh insights, knowledge sharing, getting to know each other, Sandwich Sandwich (who else?) and a little bit of mini golf.   Our work with the RNLI is centred around engaging and generating more impact for their next generation of supporters and volunteers. So we laid on an agenda to get things moving: 🗣️ Adrian and Daniel offered up some fresh insights from Shifting States, our new research into Gen Z's beliefs, behaviours and attitudes. 🤔 Matt gave a session on using creative thinking to solve tough problems 🏗️ And kick-started an impressive (and competitive) marshmallow construction competition. We’re proud of the way we collaborate with our clients. They can expect a tailored partnership and a bespoke approach designed specifically for their needs. Our focus is on delivering real value. A huge thank you to the RNLI team for bringing their enthusiasm, expertise, and all-around great vibes 💙. #RNLI #savinglives #charity #digitalday #digitalcustomerexperience #digitalchannels #client #agency #collaborate

It's been two weeks since we launched our #ShiftingStates insight report in London! It may have rained so much the tubes stopped working, but that didn't stop us from cracking on and giving our guests a first look into our new proprietary research into Gen Z. Over the past few months we've been busy surveying over 1800 people, generating thousands of data points, and diving deep into the analysis. To what end? To offer brands a new way of understanding Gen Z's fluid state of mind. Be the first to get the report in January by registering here 👉🏻 https://lnkd.in/ePd5fQpt #GreatState #CX #DigitalExperience #NextGeneration #ShiftingStates

Delivery 🚚 📦! Your November social media updates have arrived, lovingly packaged up by our in-house social media expert, Verity ✨ In this not-to-be-missed edition of the State of Social, we hold a minutes silence for the humble hashtag, get by with Bluesky, and give our thoughts on the mysterious 'Project V' over at China's version of TikTok, Douyin. 🍨 Get the full scoop 👉🏻 https://lnkd.in/esqkDgHe #socialmediaupdates #socialmediatipsandtricks #socialmediamanagerlife #socialmediahelp #socialmediatips

☕️ If you've ever wanted to sit down for a chat with our Joint MD, Jinny, we don’t blame you. She's great to talk to. And that's why Harv, host of The Handbook: The Agency Operations Podcast, took his chance to download some agency wisdom direct from the source.   💡 Frameworks, process, rigour and reporting are all operations fundamentals - but what comes with the most experience is knowing which things can flex and adapt to the needs of your client.   🎧 Want more? You can stream the full podcast through the links below 👇   Subscribe on Spotify: https://spoti.fi/3D7FZDN Apple: https://apple.co/3ZxE5Fr Youtube: https://lnkd.in/dzNKRDyD #podcast #operations #agencyops #agency

👋🏼 Another new face, another set of skills and another big welcome to our latest and greatest Great Stater. Say hello to Bethany Webb!   The latest addition to our blossoming strategy team, Bethany arrives with over seven years experience in strategy and marketing research, specialising in data-driven consumer insights. She counts Warner Bros. Discovery, Hearst, L'Oréal and Unilever amongst her impressive portfolio.   Here’s what you need to know Bethany: 📈 I’m a data lover, and enjoy working with clients to delve deeper into their audiences and guide the creation of impactful customer experiences. 🏌🏻♀️ I unwind from the work week by visiting the driving range. My short game is strong, but my long game needs some work. 🎭 I enjoy soaking up culture, and visit the Edinburgh Fringe Festival every year to take in some amazing shows and standup. 📣 I love classical music and have been in a total of 7 different choirs in my life, once winning the award of “loudest voice”. Helllooooo, Bethany 🫡 #newstarter #greatstate #agency #agencyjobs #digitalstrategy #hiring #strategist #data #newjob

👋🏻 Meet Michelle Harris (Davis), Head of Automotive at LinkedIn. We asked her about the most surprising thing she learnt at the Shifting States launch. Her response? That big brands still don't fully understand Gen Z.   Our research revealed a surprising truth about Gen Zs predictable unpredictability, and to keep up with them, brands need to commit to continuous discovery. You need fluid, active, continual listening. Why? Because over half of our Gen Z respondents said they’d switch brands if their needs aren’t met.   Curious to learn more? Pre-register now for our insight report, launching this January: 👉🏻 https://lnkd.in/ePd5fQpt #GreatState #CX #DigitalExperience #NextGeneration #ShiftingStates

🤯 Legacy tech: You've probably heard of it, and you've almost certainly felt its negative impact on your business innovation, team productivity, and possibly even team morale. Fear not! In this latest blog post, Senior Account Director Harry explains how to identify the pain points and, crucially, build the business case you need to tackle it once and for all. Read the full article 👉🏻 https://lnkd.in/e4h7dEBU #legacytech #innovation #management #businesscase #

Just over one week ago, we hosted our first #ShiftingStates Breakfast Briefing in London. It was an incredible morning of discussion, fresh insights and fresh(er) juices - but don't take it from us, here's what Thomas Shilvock, Director of Strategic Engagement at Specsavers had to say about it 👇 👋🏻 Want to get your hands on the report? Pre-register to get it first, here: https://lnkd.in/ePd5fQpt #GreatState #CX #DigitalExperience #NextGeneration #ShiftingStates