Nomensa

The world is unpredictable, and so are the people who use our designs. As UX professionals, we're often expected to bring clarity and certainty. But what happens when we embrace the uncertainty instead? In this episode of Collaborate, Astrid van Waveren, Principal UX Consultant, explores how existentialism offers valuable insights for UX design. By leaning into ambiguity and designing authentically, we can create experiences that are not only meaningful but also more impactful for users. Ready to challenge conventional thinking and see design through a fresh lens? 📹 Watch the full talk on YouTube via the link in the comments. #UX #UserExperience #DesignThinking #Existentialism #UXEducation    

Inspiring and educating through visual design. Recently, we had the privilege of collaborating with the Raspberry Pi Foundation to bring their vision for Ada Computer Science to life. This platform was designed to empower educators and inspire the next generation of computer scientists. Here’s how we made it happen: 📖 Brand Storytelling: Inspired by Ada’s "poetic science," we created a unique visual language blending historical and modern influences to reflect the journey of technological innovation. 📈Mathematic Designs: Geometric patterns and bold, simple forms echoing foundational mathematics set Ada apart in a crowded market. ♿ Inclusive Design: Accessibility was key. Meeting AAA standards to ensure the platform is open to all, breaking barriers to computer science education. With a strong visual identity and design guidelines in place, Ada is now set to inspire young minds globally, champion inclusivity, and drive the future of digital education.  Ready to create your next big brand story? Let’s talk. We’ve helped many businesses from the education sector, like The University of Cambridge, The University of the West of England (UWE), and Sheffield Hallam University connect with audiences through impactful design. Get in touch today! #UXDesign #WebDesign #DigitalTransformation #Branding #Accessibility 

Don’t allow your digital products or services to flop!    Organisations can avoid setting their next digital product up for failure by leveraging one of their most useful tools... Usability testing.    At its core, UX design is about creating products that not only look good but also provide a seamless experience for users. Usability testing ensures that a final product aligns with user expectations and needs. Leveraging effective usability testing will enable you to:    - Identify user pain points and areas for improvement in the early stages of product design   - Obtain valuable insights into a products usability in the real world, leading to more intuitive, user-friendly interfaces  - Uncover potential challenges and reduce the need for post-launch modifications     Don’t sleep on the opportunity to optimise your product throughout its development cycle, it could cost you!      Learn more about effective usability testing by diving into our “A Practical Guide to Usability Testing” blog today: https://lnkd.in/eSwDADux #UsabilityTesting #DigitalTransformation #DesignThinking #UXDesign

Stop overlooking this key metric for e-commerce success! In the ever-changing world of e-commerce, measuring your success goes beyond the conventional metrics like sales and revenue. One of the most overlooked yet crucial determinants of success is Customer Lifetime Value (CLV). Understanding CLV is essential for a variety of reasons, with benefits contributing to increased revenue, customer loyalty, and cost reduction. By diving into CLV, you’ll discover how: - Higher CLV contributes to increased revenue over time   - CLV assists in targeting and attracting high-value customers   - Increasing CLV can help offset high customer acquisition costs Don’t overlook the value of CLV, it could be costing you! To learn more about CLV, including its practical applications and how to implement CLV insights in GA4, take a look at our blog using the link in the comments. #EcommerceSuccess #CustomerLifetimeValue #CustomerInsights #GA4 

Back in 2022, we teamed up with the University of the West of England (UWE Bristol) to take the first big step in their Digital Experience Project (DXP). This was part of their ambition to create an outstanding student journey from start to finish. Here’s how we made an impact: 🔧 Building skills for the future: To help UWE achieve their goals, we developed a 12-week training programme that empowered their Digital Experience team with user-centred design (UCD) and research skills. Through hands-on, collaborative learning, the team: - Planned and conducted research activities - Gained confidence in usability testing - Integrated UCD processes into workflows - Applied insights to improve the student dashboard 🌍 Real world application: Our partnership went beyond training by embedding new skills into daily practices, we helped foster a UCD mindset across UWE’s teams. With tailored frameworks, research templates, and co-design sessions, the team now has the tools to drive continuous improvement. 💥 The impact: Our collaborative approach resulted in a more confident team, a passion for UCD, and a scalable approach to designing exceptional student experiences. Check out the full case study via the link in the comments. Interested in improving your organisation’s design and UCD expertise? Let’s chat! #DigitalTransformation #UCD #HigherEducation #UXDesign #UWE

It’s International Men's Day! We want to shine a light on the fact that talking is key, but it’s not always the easiest thing to do... Most of the time, men aren’t comfortable reaching out and opening up about life’s challenges – or they think they’ll be burdening their friends if they do. If someone you care about seems to be going through a tough time, they might not talk about it, even if they want to. At Nomensa, this Movember we’re encouraging you to adopt the ALEC approach to help you get the conversation going! Find out more about the ALEC Conversation Strategy and check on your friends today! > https://ow.ly/gena50Uacb2 #InternationalMensDay #ALEC #Movember

The G-Cloud framework allows public sector organisations to buy cloud services. But “with so many suppliers on G-Cloud 14, how can we find the best business for the job?” From our experience, this is one of the most common unanswered questions floating in the space that is the G-Cloud 14 Framework. With more than 46,000 services from over 4,000 suppliers, how are you supposed to identify the supplier that’s best for you? You could try searching for a supplier by name, but this won’t be enough to get past the rigid checks and balances that are in place to ensure work is won fairly. We’ve put together some helpful tips to get the best out of your search results on G-Cloud 14. Contact us https://lnkd.in/e6nmFmCc if you have any questions - the Nomensa team are here to help! #GCloud14 #DigitalInnovation #DigitalTransformation

Fantastic achievement! We’re so proud of our team's contribution to achieving this milestone.  At Nomensa, our mission is to humanise technology and we’ll continue to invest in people. Apprenticeships are a huge part of this, enabling us to recognise the skill gaps within the industry and begin to grow talented individuals.  Seeing milestones like this continues to encourage us to be bold, think bigger, and most importantly... Be human!  #DigitalTransformation #DigitalInnovation #Apprenticeships

LocalGov Drupal Week is here! LocalGov Drupal Week is off to a flying start and as a result, we’re excited to be supporting the Open Digital Cooperative’s (ODC) mission of making public sector digital services accessible, open-source, and user-focused! Through partnerships with Essex County Council, Lambeth Council, Knowsley Council, and Colchester Council, we’ve seen firsthand how impactful collaborative, open-source solutions can be in transforming local government services for the better. Looking to delve into LocalGov Drupal Week even further? You can support LocalGov Drupal Week by checking out their range of events: https://ow.ly/mV5K50U5eyg #LocalGov #DigitalTransformation #Accessibility #DigitalInclusion

Exciting news... We are now an official supplier on the G-Cloud 14 Framework! With 166 services available, we’re more than equipped to help public sector organisations achieve their digital transformation goals. With G-Cloud 14 simplifying the procurement process, public sector organisations will have easy access to our full range of expert services: - Digital Transformation, Data, and Technology - Research and Insight - Technology and Software Implementation - Experience Design - CMS Support - Accessibility We're committed to helping public sector clients drive innovation, improve user experiences, and create inclusive, accessible digital solutions. If you’re looking to enhance your digital capabilities, we’re here to support you every step of the way! Check out our full range of services over on our G-Cloud 14 blog: https://ow.ly/KHQA50U4oVt [Image description: animated gif of 2 royal purple semi-circles emerging on a light purple background with text in the middle that reads "We're now offering 166 services on the G-Cloud 14 Framework"] #GCloud14 #DigitalTransformation #Accessibility #PublicSectorInnovation