Feisty

Feisty

Food and Beverage Retail

ALL KILLER NO FILLER PROTEIN SODA 😈

About us

Refreshing sodas to fizz up your protein game! 12g Plant Protein | No nasties | 64 Calories

Website
www.feistydrinks.com
Industry
Food and Beverage Retail
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2023

Locations

Employees at Feisty

Updates

  • DDC Foods Ltd let’s go! BaxterStorey let us fizz up your protein game 🙌

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    💥 Feisty just landed DDC Foods Ltd 💥 Last year I had no idea what a distributor was. I heard the term ‘COGs’ for the first time. I misheard and called it ‘CLOGS’ 🫢 Pallet - not a clue. The wooden thing? When have I ever needed to use one of those. ChatGPT kindly explained what ‘Food Service and Out Of Home’ meant. Don’t get me started on margins and VAT…that took my dyslexia months to absorb. Is my brain a bit fried? YES. Is this growth? YES. BaxterStorey peeps please hit us & DDC up. A big thank you Anthony Arena and the DDC team 💪

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  • Thirst Trap Allert!!! 💥Meet the new Feisty ambassadors: Peach the Afghan, Moscow the Collie

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    We couldn’t afford Gym Shark athletes or the marketing package at Whole Foods, so we brought the ultimate thirst trap… DOGS. Did it attract a huge crowd, yes! From kids to gym bros. Because protein is for everyone right!? Before launching Feisty, I really struggled with self confidence and the thought of sampling petrified me. Now I’m standing in the middle of Picadilly shouting ‘come try some protein sodas and pet some dogs!’ What a time to be alive 🥵 The highlight of the day was watching the security guard chase Peach the Afghan in store. Woke up yesterday morning with both of them cuddled up on our bed. Squad goals. Where should the squad sample next? We think David Lloyd… Thank you to the wholefoodmarket team and my biggest supporter and dear friend Fan Y. ❤️

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  • Feisty has landed in wholefoodmarket 💥

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    Next on the train of gainz is wholefoodmarket 💥 I know you protein skeptics out there are dying to try this weird ‘protein soda’ concoction, is it a ‘fizzy milkshake’ , ‘is it dense’ you might ask? NO… With the weather finally warming up, Feisty is killer as a mixer in an Aperol Spritz! 😈 Or my new hyperfixation, White Peach & Ginger Matcha tonics. We will be part of the Summer Refreshment Event next Saturday 27th July at High Street Kensington store from 12-7pm, please come by! Hoping that protein sodas are the next big thing in the functional drinks category; so I can afford do my weekly food shop at WFM… #manifesting Thank you Daniel Gill and Bianka Szatmári for making my little dream come true ❤️

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  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    Sampling at Soho House & Co has been the biggest high point in the Feisty journey. The sodas have made a KILLER impact on the SH members and team, as people chant ‘NO FRIGGIN’ WHEY’ Customers love the refreshing fruity taste and can’t believe there’s 12g plant protein in it!? Feisty has introduced a lot of protein skeptics into the category- Protein bloat sufferers and wellness warriors who are cautious about the calories and nasty additives are now protein soda cult followers. Bros are bulk ordering online to mix it in cocktails 😈 By very popular demands, I will be releasing ‘Feisty Couture’ very soon- MILF (man I love Feisty) and DILF (damn I love Feisty) merch coming in hot…

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  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    Yesterday, Feisty SOLD OUT in Selfridges again 😵💫 Within 4h of sampling, Peach and Ginger flavour was out of stock. Last Monday, I was so anxious to sample for the very first time. Was I a delusional founder who thought their product is the best thing since sliced bread? To see how excited customers are about the brand and the ‘protein soda’ concept. The incredible response to the refreshing taste and feedback such as ‘you’ve solved every woman’s post-workout dream.’ It’s a real high when you walk around Selfridge’s and see people shopping, sippin’ a Feisty. Yesterday, I was feeling feverish and running off Lemsip. When there’s a crowd around your cart and sodas are flyin’. I completely forgot how crap I felt. New deliveries coming Tuesday (I hope). So I’m taking a few days off! Follow us on @feistydrinks for live updates 😈

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  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    3 days of sampling in Selfridges and we’ve almost SOLD OUT. I’m scrambling to deliver the next batch of stock before the weekend crowd ahead! Feisty is selling like hot cakes, from the Selfridges security team to pilates girls. Hedge fund bros demand protein sodas in their office fridges Today, a customer reported, she saw 2 girls steal some 😵💫 People are clearly concerened about the nasty ingredients in protein shakes/ bars; and looking for a lighter refreshing alternative. The biggest problem (which is affecting 95% of people I’ve spoken to) the ‘protein bloat’. - which is where Feisty swoops in to save the GAINZ. Come down to Selfridges try some! While stocks last…

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  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    It’s been a month since Feisty has official launched! I’ve been firing out decks and hustling around with a big backpack full of sodas. I’ve realised the protein soda concept hits quite a diverse crowd. I even sold a case to my Uber driver the other day. He loved the idea of fizzy gainz. You can grab a Feisty in London’s coolest health clubs, indies and cafes: 📍180 Healthclub (Soho House) 📍LIFT Shoreditch 📍MAD Pilates Studio 📍Nourished Communities 📍Oat Coffee 📍Harvest (All locations) 📍Nature 16 📍Flavour & Green Next week I’m excited to reveal my first retailer launch…it’s quite a story so stay tuned!

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  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    Feisty protein cocktail party. Because why not have a White Peach Aperol Spritz full of GAINS. The pub I hosted the party, is completely sold on the idea, and keeping the protein cocktails on the menu 😈 The pub regulars became intruiged and started buying some! Protein is no longer reserved for Mr Olympia. Fitness and nutrition is not black and white. There’s many of us ‘Weekend Warriors’ who love to hit it hard at the gym, and chug a cheeky pint. Getting a a large crowd of people together and gathering feedback was invaluable. Maybe protein cocktails will soon be in a pub/near near you…

  • Feisty reposted this

    View profile for Vy Cutting, graphic

    Founder/Protein Dealer of Feisty | Protein Soda

    I sat with Fiona Fitzpatrick last year to discuss how I can make a splash with Feisty on a ‘shoe string’ budget. The answer. Leverage my the hell out of my fashion background… With the BALENCIAGA x Erewhon collab going absolute viral. Now the iconic Brick Lane, Beigel Bake x Highsnobiety. Here was my chance to leverage my creative network to give Feisty a point of difference. How did I pull off a Nike scale shoot with next to zero budget? My talented boyfriend shot the campaign, my pals from the gym modelled (yep I scouted the muscly guy in the sauna). I contacted some old friends to style and do hair. The makeup artist even canceled a Vogue editorial to make this shoot happen… We even got an Afghan Hound!! It seems every celeb is starting a drink’s brand, from Kim Kardashian (Kimade) to Blake Lively (Betty Buzz). I'm still trying to figure out how to make a big enough splash against such major players? Feisty has some crazy fun collabs this year. Follow us on instagram @feistydrinks for more fun content :) Photographer: Simonas Berukstis Stylist: Kat Ambroziak  Creative direction: Me :) Makeup: Jo Frost Hair: Mikey Noir  Models: Kristin Zakala, Mae Hem, Wing To Fung, Antonio Nails: Lile Nguyen  Photography assistants: Lewis Davies Courtney Campbell  Production coordinator: Enrique Mendoza Hair Assistant: Than Make up Assistant: Florencio Doural

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