📢 New consumer insights 📢 When does personalisation become invasive? Yesterday, we had the pleasure of Kerry Leighton-Bailey presenting the findings from our latest report 💡 Personalisation and Privacy: How Brands Can Strike the Right Balance. The report shares insights from over 2,000 UK participants, shedding light on how consumers feel about brand communications and what 'too much personalisation' really means. 📊 For instance, only 9% of people surveyed said brand communications never felt invasive. Striking the right balance is essential for building trust and ensuring brand communications are well received. The report covers: ✨ Which platforms consumers trust most ✨ When personalisation crosses the line ✨ Strategies for brands to build trust. If you missed it, you can watch Kerry's live session for key highlights below, or access the full report here: https://lnkd.in/eXzqwXS8 #Verifiedreviews #Marketing #Personalisation #Privacy #ConsumerInsights
Join Kerry Leighton-Bailey as she presents the findings from our latest report, Personalisation and Privacy: How brands can strike the right balance. We spoke to 2000+ UK representative participants to explore how consumers really want brands to connect with them and how much personalisation is too much. For example, did you know that only 9% of people surveyed said brand communications never felt invasive? The report explores: - What platforms do consumers trust the most - When personalisation is invasive and how much is too much - How brands can build trust