Facilit8 and Flourish Ltd reposted this
✨UPF AWARENESS CONTINUES TO GROW✨ So... we continue to see growth in the campaign bringing ultra-processed food (UPF) to light in the general public! Another thought provoking documentary released on the BBC on Tuesday evening, with Chris van Tulleken discussing the effects that UPF is having on society. (https://lnkd.in/eKBq2hKa) What I'm hopeful for, is that the documentary was illuminating to the general consumer. Increasing the understanding of just how damaging cheap foods can be for health, and the "addiction" issues that UPF can cause. The more that the general consumer learns, the stronger the trends towards clean label and health focussed products grow. Trends in health focussed eating are already growing, of which Bidfood UK, Lycored, Food Manufacture have already reported on (see below). On top of this, the slow shift in regulation begins to occur, with Colombia being one of the first countries to offer "warning" labels on products with high sugars, fats (etc.), making it easier for the consumer to identify. (Lycored - https://lnkd.in/ewJwCgm4) (Bidfood - https://lnkd.in/eaJpgnBy) (Food Manufacture - https://lnkd.in/e2hZin-t) Of course, ultra-processing, food prices, and feeding an ever growing population are a constantly evolving situation. With continually soaring food prices, political instability, and environmental uncertainty, it is still clear that UPF is not going away. It is now about how the food and drinks industry can adapt to the changes which are coming for the industry as research continues to show the growing impacts of UPF on the industry. I personally expect that those who can focus purely on clean label as new brands (BOL Foods are a great example) will be in a fantastic position if they can hold on through the high food costs set to continue. Would be interested to hear your thoughts about where things may develop over the coming years!