eSterling Ltd (Sterling Group)

Always a pleasure to get tagged in posts like these. This website was built to showcase the huge range of exciting licenses Kokomo has worked with to create quality Health & Beauty ranges. Using animation and clean, rounded image sections, this is a modern and engaging brochure website where simplicity is key. The muted colour scheme avoids clashes with product images from a range of brands, and the logo is prevalent throughout. For website design like this, contact us on 0121 766 8087 or email [email protected]

Celebrating another Sterling year with a great meal at Turtle Bay in Birmingham. Watch for the winners of the Xmas jumper competition, some friendly faces and details for when to catch us over the holiday season. #christmasparty #officeculture

Whether or not you like Jaguar's Type 00 concept car, there's a lot marketers can learn from their #shocktactics. 1. Deviate too far from the brand and expect a reaction - so it had better be worth it 2. Backlash can build interest and conversation - so your message needs to be culturally relevant 3. Capitalise on the shock with a staggered reveal. People who've never cared about #Jaguar or any concept car release have tuned in for this one because of the uproar the initial ad created. It's clear their target audience has changed: launch in Miami, a set by Skepta, and all-electric are a few clues. It's a bold strategy to combat languishing sales: Will the young, urban wealth accept Jaguar? We're waiting for a high-profile celeb endorsement to confirm it... ______________________________________________________________________ At eSterling, we design brand assets, bespoke websites and digital marketing strategies that capture your target audience.

It's Christmas Jumper Day! It's good to see the team feeling festive, with Secret Santa gifts around the tree and decorations popping up in unexpected places. Do we need a vote on the best xmas jumper? We're still open until 24th December, so don't hesitate to call 0121 766 8087.

from the team at eSterling:

Whether or not you like Jaguar's Type 00 concept car, there's a lot marketers can learn from their #shocktactics. 1. Deviate too far from the brand and expect a reaction - so it had better be worth it 2. Backlash can build interest and conversation - so your message needs to be culturally relevant 3. Capitalise on the shock with a staggered reveal. People who've never cared about #Jaguar or any concept car release have tuned in for this one because of the uproar the initial ad created. It's clear their target audience has changed: launch in Miami, a set by Skepta, and all-electric are a few clues. It's a bold strategy to combat languishing sales: Will the young, urban wealth accept Jaguar? We're waiting for a high-profile celeb endorsement to confirm it... ______________________________________________________________________ At eSterling, we design brand assets, bespoke websites and digital marketing strategies that capture your target audience.

Jaguar's dramatic image change was not on our 2024 bingo card... 👀 The 'Copy Nothing' campaign is a huge divergence from their usual image, and it has some people online really fired up. We want to challenge the idea that (as some eloquent individuals on X say) "Go Woke = Go Broke". In a huge departure from their usual style of monochrome traditional luxury ads, the new messaging from Jaguar is: - Brightly coloured & futuristic - Championing creativity and originality - Minimalist, lower-case typeface Jaguar has announced that they are collaborating with 'a collective of original creators across the arts' and that more news will be revealed soon (Monday 3rd December) *This is just the beginning.* So far, it's a huge change from Jaguar's typical brand associations of heritage, masculinity and power - and it's upsetting a lot of people who resonate with that. Crucially, there's also no vehicle in the TV ad - but it ends with a rock that is vaguely shaped like their racecars... what can it mean?! Branding newsletters are concerned that Jaguar has alienated their base. This is evident: stock prices for Tata motors Ltd took a tumble on the 19th Nov (when this ad was released), but they're already recovering. However, the deadpan expressions of the models suggest Jaguar is serious about change. Is the backlash just about the ethnic diversity & androgyny of the models? Not entirely. While that seems to be a good chunk of the hate (going by X at least), there's also a reaction against what is not in the ad: - Any cars (except a rock that is possibly shaped like one) - British Racing Green (a favourite of the sports & heritage fans) - any comment about materials, engineering, crafting a car Missing these things makes this a huge surprise for audiences. If it weren't for the shock, we might not even remember what this ad was for. Cosmetics? Fashion? There's very little to link it to Jaguar except the splash its making right now. But what's most interesting is the way Jaguar's X account is responding to the backlash - deadpan. "WTF is this?" Jaguar: "The Future." "Where are the cars?" Jaguar: "Patience, the art’s in the reveal." "I really liked your brand... liked." Jaguar: "We most certainly do. Think of this as a declaration of intent." The post-rebrand social strategy is giving people what my dad called "enough rope": the most vocal part of the backlash is not marketers, it's haters showing exactly WHY #Jaguar no longer cares what they think. The #JaguarRebrand is clearly designed to open up #NewAudiences, even at the expense of those who think Jags should just be for them. What else are they losing by leaving out key brand assets? So, what do you think? Should a #rebrand feel like a natural progression? Can big brands make major shifts like this with success?

Another day, another core update: What's changing and what it means for SEO: No major changes this time, but Google is strengthening their AI content detection and prioritising high-quality, user-friendly and human-written content. *phew* It's a good job we've got ✨in-house human content writers✨ on the SEO staff. Who'd have predicted that as a benefit in 2021?

SEO is not a cost. It might seem controversial, but the money your business spends on SEO each month is an investment, not an expense. Our article below explains the difference. To discuss how we can help you achieve high visibility on search and increase your revenue: call 0121 766 8087. Build it better with eSterling Ltd (Sterling Group)