Enhance Media

“𝘐 𝘫𝘶𝘴𝘵 𝘓𝘖𝘝𝘌 𝘵𝘩𝘦 𝘣𝘢𝘬𝘦-𝘰𝘧𝘧 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘳𝘶𝘯. 𝘐𝘵 𝘵𝘳𝘶𝘭𝘺 𝘥𝘰𝘦𝘴 𝘣𝘳𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘶𝘳 𝘭𝘰𝘷𝘦 𝘧𝘰𝘳 𝘛𝘝 𝘢𝘯𝘥 𝘧𝘰𝘰𝘥.” Bakers, on your marks! Our project managers have been joining in with their annual Bake-Off challenge. When their favourite contestants on the BBC show are eliminated, they take a turn baking something for that week's theme. And we’ve been enjoying the results coming into the office. From pretzels and cheesecake to Kinder Bueno brownies and cinnamon buns, there’s been all kinds of homemade delights to look forward to on Thursdays 🍰✨ Until next year! #OfficeLife #BakeOff #GBBO #GreatBritishBakeOff

Having now had ample time to test various AI platforms and as we look forward to 2025, here's my take on some of the big claims being made around AI-powered search. 🔹 “𝘈𝘐-𝘱𝘰𝘸𝘦𝘳𝘦𝘥 𝘴𝘦𝘢𝘳𝘤𝘩 𝘸𝘪𝘭𝘭 𝘰𝘷𝘦𝘳𝘵𝘩𝘳𝘰𝘸 𝘎𝘰𝘰𝘨𝘭𝘦”      While AI has disrupted the digital status quo, that won’t necessarily translate into a major impact on Google’s hold on search. After all, we’ve seen various competitors like Bing and DuckDuckGo trying to remove Google’s crown and even after millions of dollars of investment, the impact hasn’t materialised.      You might see some people announcing that they’ve totally replaced their Google searches with their favourite AI tool. But, as Rand Fishkin showed this week, the cross-platform share for ChatGPT isn’t likely more than 4-5% (even being generous) and the rising star Perplexity AI is even less than that. So, these claims aren’t reflecting the experience of those internet users.      💡𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Be sceptical of the radicals claiming they’ll never use Google and only search using AI from this point on.      🔹 “𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘪𝘯 𝘈𝘐-𝘱𝘰𝘸𝘦𝘳𝘦𝘥 𝘴𝘦𝘢𝘳𝘤𝘩 𝘳𝘦𝘴𝘶𝘭𝘵𝘴”      While schema and other technical SEO implementations don’t yet affect AI results, Google and AI platforms are powered by similar natural language processing systems. That means that if you’ve already optimised your page copy for Google’s BERT, then it will also be optimised for the new AI platforms.      But what you can do now is to analyse how your copy is ‘seen’ by AI. This is something we’ll be doing for our clients in 2025 - AI Powered Content Audits. These will help employers understand if their brand is connected to their industry, so that they’ll be recommended as one of the employers of choice for prompts such as ‘best graduate employers in engineering’.     These audits will also identify content gaps on our clients’ careers sites. Filling these gaps will get an employer’s brand associated with the entities and categories relevant to their recruitment areas.  💡𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻: There are benefits to being able to ‘see through the eyes of AI’ to assess if your employer brand is being understood accurately, but the approach to getting mentioned by AI platforms remains the same as that one that already works for Google’s BERT.      Have you encountered any of the above? What other big claims around AI-powered search have you seen and how are they impacting your 2025 strategy?      #SEO #AI #NaturalLanguageProcessing #BERT

Are you struggling to recruit from your traditional talent pools? Here are 8 things that you can do to attract new talent to your organisation. ... 👋 Introduce dedicated industry newcomer recruitment ad campaigns and landing pages for your career site.    💬 Reassure candidates that specialist skills and experience aren’t required in prominent copy: ‘You don’t need to be a super-hacker to make a difference in digital.’    👀 Use neutral imagery. Images speak quicker than words, so too many unfamiliar uniforms, specialist tools or environments before the audience are fully engaged can make candidates feel like the job is not meant for them. Instead of prioritising images of training - focus on the social elements and break out spaces. 🎁 Put the rewards of the role, company and wider industry front and centre. Stepping away from what they know into an unfamiliar field is daunting – so make sure the incentives are immediately clear and irresistible.     💪 Talk about your skills-based hiring approach – consider offering some relatable examples for candidates to identify with.    📚 Highlight professional development initiatives or qualification sponsorships you offer, that will help them pick up new skills and knowledge.    🤗 Share support systems like buddying, mentorship, welcome days or social initiatives that will help candidates feel less out of their depth, and build professional relationships – especially for early careers candidates.    💫 Talk about the positive societal impact of your industry – give them a reason to overcome the big hurdles and make a difference in your space.    Tactics like these have helped many of our clients appeal to broader audiences. This allows them to source the right talent for apprentice and graduate programmes and meet skills shortages in areas like cyber and digital. If you’re looking for support with attracting new talent into less considered industries, I'd be delighted to have a chat with you - feel free to book a slot that suits you: https://lnkd.in/gfET9BT4 😊   #TalentAttraction #Hiring #EarlyCareers #Recruitment #Candidates #Graduates #Apprentices #EntryLevel #CareerChangers #TalentPipeline #TalentPool

Reddit ads currently offer great opportunities to reach and extend your job ads to audiences that you might be missing from other social channels. Last month, a whole new suite of tools was launched which, according to Reddit’s internal data, could see you boost performance on the platform by 30%. Could these more precise targeting tools let you connect to the highly-engaged communities of Reddit? #TalentAttraction #JobAdvertising #TalentAcquisition #Retargeting #PPC #PaidAdvertising #RecruitmentMarketing #Reddit #RedditAds #RedditAdvertising

Google for Jobs is one of the top free sources of candidate traffic. It offers a rising number of clicks, as well as high application rates 🚀 But before you can generate those applications, you need to first ensure your job pages are set up well to maximise visibility 👁️ In our latest insights article, our experts have rounded up the top 10 reasons why jobs aren’t listed by Google and how to overcome these issues 🌟 Read more here: https://lnkd.in/e5sBeqNT #GoogleForJobs #RecruitmentMarketing #TalentAcquisition #GFJ #SearchEngineOptimization #SEO #Candidates #Google

SearchGPT is now integrated in ChatGPT. But what do we see when we look under the hood? We see that the actual search is done by Bing. We also see that ChatGPT only looks at the top search results provided by Bing. Therefore, start optimising for Bing, if you want to show in SearchGTP.

Empowering your people to make their workload ‘work’ for them comes in all shapes and sizes – sometimes four-legged ones! 🐶 That’s why in our office in Woking you’ll sometimes find canine companions clocking in alongside their guardians for a busy day of napping, lunchtime walkies and offering key deliverables of head-pat based emotional support. But the big takeaway? 🗓️ It helps our team balance their commitments and make the most of their day 🧘 What helps you and your team towards work/life balance? #MarketingAgency #Woking #WorkLifeBalance #Benefits #FlexibleWorking #HybridWorking #OfficeDog #Pets

We love data. We love innovation. We’re a team smashing #hybridworking from across the UK. We’re puzzle-solvers, organisers, performance hackers, creatives. And there’s a whole lot more to our working day then that, whether that’s… 🎶 What we’re listening to (mostly Sabrina Carpenter, judging by our Music League playlists) 🍽️ Our quest to discover the finest lunchtime eateries in Woking. Bibimbap, anyone? 👏 Recognising success. When someone in the team does something incredible, we let everyone know about it (this happens a lot 😁) Learn a little bit more about us and stay tuned for upcoming insights, achievements and more from all the team at Enhance Media 📢 #DigitalAgency #RecruitmentMarketing #Woking #Surrey #Hybrid #Marketing #DigitalMarketing

Could programmatic job distribution be a game changer for your recruitment strategy? 💡 Strategic Account Director Biraag Shah weighs in on who could take advantage of this powerful tech making talent acquisition more efficient. #Jobboard #JobBoards #TalentAcquisition #RecruitmentStrategy #Hiring #Employers #HiringSolutions

In our latest insights article, we’re exploring the fundamentals of SEO for recruiters. 🧲 Why is SEO so important to get right for your talent attraction efforts? 👁️🗨️ What are the key aspects of SEO we should focus on, to improve your visibility in search? 🎯 How to go about implementing SEO strategies? Find out all the answers to these questions and more in our article. https://lnkd.in/e9-zFixW #digitalrecruitment #recruitment #seo