Oban International

Our brilliant team have been representing us at the B2B Marketing Expo UK this week! 🙌 We had a great turnout for Chloë and Suzie's talk covering digital marketing tactics for global lead generation in 2025. Please get in touch if you'd like a copy of the slides, and to know more about how Oban can help your business grow internationally 🌎📈 https://lnkd.in/dajxPTU

ICYMI: The holiday season is upon us, and we've put together a reverse gift guide to help you avoid any cultural faux pas when gifting this year. 🎁🌍 Whether it’s clocks in China or white flowers in Japan, we’ve got the insights you need to ensure your presents land just right 🎅🎉 Catch up here:

🎁 Thinking about your Christmas shopping? Before you pick up that clock or yellow flower, take a minute to check out our reverse gift guide to avoid cultural missteps this season! 🌍 From Japan to Germany, we've got you covered with dos and don'ts for gifts 🎅🤝 Read our full guide here:

One week to go until the B2B Marketing Expo UK! 📅 You won't want to miss Chloë and Suzie's talk, where they'll be highlighting key digital marketing tactics for B2B marketers to factor into their 2025 planning. We'll see you there 👋 Mark your agendas: 🌎 5 Key digital marketing tactics for global lead generation in 2025 📅 27th Nov 2024 (Day 1 of the expo) ⏰ 12:20 - 12:40 Find more information here: https://lnkd.in/e9DG6d3Y

ICYMI: One of our LIMEs had an enlightening (and cheeky) chat with ChatGPT about Britishness ☕ If you missed it, catch up on how AI's take on culture fell flatter than a pint left out too long. Curious to know what ChatGPT really thinks of Brits? Read the full conversation here:

How can B2B marketers keep up with an ever-evolving digital landscape while delivering better results on a tighter budget? 🤔 That's the question Chloë and Suzie will be answering in our upcoming talk at the B2B Marketing Expo UK! 💡 Mark your agendas: 🌎 5 Key digital marketing tactics for global lead generation in 2025 📅 27th Nov 2024 (Day 1 of the expo) ⏰ 12:20 - 12:40 Find more information here: https://lnkd.in/e9DG6d3Y #B2BMarketingExpo24

Recently, one of our LIMEs found themselves in a somewhat existential conversation with ChatGPT about what it means to be British (don’t ask). The chatbot’s insights weren’t wrong but felt rather one-dimensional – think Dick Van Dyke’s Cockney accent in Mary Poppins: more mimicry than authenticity 🤔 Read the full conversation and see why AI falls short when it comes to grasping culture:

📅 With 2025 around the corner, it’s time to think ahead. Our latest article explores the trends that could shape the year – from AI’s next moves and the rise of dark social to how sustainability could shake up SEO. Check out our predictions to stay ahead and position your brand for what’s next:

We had a brilliant afternoon yesterday at the Autumn meetup for our Women In International Marketing community! 🍂 We had an insightful talk on digital trends for 2025, a lovely lunch and the opportunity to connect with other women working in international marketing roles across a diverse mix of brands. A huge thank you to everyone who attended - we're already looking forward to the next one! 🙌 Take a look here for more information about WIIM: https://lnkd.in/eUbg2h3q And follow our LinkedIn page here: https://lnkd.in/exzKCry4

🎃 Ready to turn your website’s digital nightmare into an SEO dream? This Halloween, skip the tricks and dive into our SEO treats – from reviving stale content to exorcising technical issues that haunt your rankings. 🎯 Discover how to bring your international site back to life, no witchcraft required! 👻