Discover.ai

Stay ahead of the curve and subscribe to our newsletter to unlock the latest trends, cultural moments, insights and game-changing innovations, delivered quarterly. ✨ Thought leadership: New thinking and fresh perspectives from our team across various interesting categories and cultural happenings. ✨ Cool and curious cultural spots: Dive into the cool, curious, and sometimes downright weird. We explore across the worlds of tech and design, to food, wellness, lifestyle and more… ✨ Exclusive Events: Find out about our upcoming webinars, conference appearances, and our home-grown ‘inspiration’ events Stay in the loop here: https://lnkd.in/eEdhvc5b Next newsletter coming soon... #mrx #marketresearch #culture #innovation #consumerinsight #consumers #newsletter

💡 Hey #LinkedIn, are you ready for another #Discover Download? We're unpacking the cool, curious, weird and wonderful across various categories, including #tech, #food and #beverages, #design, wellbeing and lifestyle! Today, from Jemima Sara, we have a piece on dating in the digital age: exploring emerging trends in dating as we look toward 2025. ❓How might AI-driven matchmaking algorithms influence the authenticity of romantic connections, and could they inadvertently prioritise compatibility over spontaneity or human intuition? Let us know in the comments 👇 💚 Do you need agile discovery and joyful insights? Drop us a line at [email protected] #MarketResearch #Strategy #Insights #ConsumerInsights #AI #Dating #Love #Online #Consent

Historical nostalgia, aka anemoia, is a powerful thing. Our latest report, in partnership with the Human Flourishing Lab at the Archbridge Institute, explores how young people draw from the past to tackle modern-day challenges and find their place in a rapidly changing world. Discover below how this phenomenon is popping up in online conversations, and shaping the cultural landscape. Stay tuned for more - coming soon… #HistoricalNostalgia #Innovation #CulturalShifts #GenZ #BrandInsights #Nostalgia #Insights #Marketing

🚨 LAST CHANCE: Join Our Webinar Today – Next Gen Concept Testing! Today’s the day! Don’t miss your chance to explore Discover Concepts, our innovative approach to concept testing that captures the true essence of your ideas before they reach consumers. 💡 Hosted by our Managing Director Sophie Wright, this session will show you how to bring your concepts to life and give them the best chance to succeed. 💭 What you'll gain insight to: - How to capture your ideas' energy and essence - How to explore the cultural readiness of a concept, BEFORE you put it in front of consumers for validation - Real-world examples from brands who’ve levelled up their concepts Today - sign up here: 11:00 - 11:30 GMT: https://lnkd.in/eDMCKVz7 15:00 - 15:30 GMT: https://lnkd.in/eQCaHCYC #Technology #Webinar #Marketing #MarketResearch #Insights #Events

On the lookout for some new #curiosities to inspire you? At Discover.ai, we uncover #insights, capture #cultural currents, and explore emerging #trends online daily. What made us curious last Month? This Monday morning, why not sit down with a cuppa and read through our round-up? Curious moments from November: 1 - Crying Online: Can you turn trauma into traffic? Crying on camera is a growing trend in online content, with 512.8M posts related to crying on TikTok. 2 - AI-Powered Tea: Have you heard of gpTea? - it’s AI-Powered Tea with storytelling qualities. Blending storytelling with everyday objects so people can capture, share, and revisit their narratives digitally. 3 - Freak Matching: The ‘freak matching’ dating concept refers to people bonding over their unconventional traits, unusual interests, or quirky behaviours. Many started using the phrase since the release of Tinashe's song ‘Nasty’. Download our curiosities here:  https://lnkd.in/eQhJtU27 #MarketResearch #Marketing #AI #Tech #AITea #FreakMatching #CryingOnline #Insights

We've had some really lovely feedback about 'Discover Concepts' - our exciting (and agile!) new approach to concept testing - and we've loved the inspiring conversations and projects we've been part of during our pilot phase. We’ve decided to squeeze in one more webinar on it before December gets too busy, so here’s your chance to join if you didn’t make our webinars the first time round! If you want to learn how AI can be turned to shaping written concepts that will truly resonate with consumers, and how your ideas more broadly can be sounded out BEFORE they reach consumers for validation, sign up below… Date: Wednesday 4th December 2024 11:00 - 11:30 GMT Sign up here: https://lnkd.in/eDMCKVz7 15:00 - 15:30 GMT Sign up here: https://lnkd.in/eQCaHCYC #Technology #Webinar #Marketing #MarketResearch #Insights #Events

🚀 MRS AI: Powering-Up Insights 2025 Conference We’re excited to announce our participation in the Market Research Society (MRS)'s AI: Powering-Up Insights 2025 conference in January, a conference dedicated to showcasing the innovative ways in which AI is reshaping market research. Our Deputy MD, Rose Crabb, will present alongside Emese Pintér, Insight Specialist at Asahi Beverages, and Emma Laney Smith, Founder of Syren Insights. Together we’ll be presenting the case study 'Next-Gen Concept Testing: Exploring Essence and Energy'. We’ll showcase the collaborative piloting of a brand new AI-powered approach to concept testing that allowed for assessing multiple concepts in two very different markets, adding context and richness to outputs generated via an online community and consumer focus groups. This one-day event will cover: ✨ Innovative Applications of AI in Market Research 
🔍 Critical Findings from the latest experimental research in AI-powered insights. 
🚀 Future Opportunities: Learn about the evolving applications of AI and how it’s reshaping the market research landscape. Find out more here: https://lnkd.in/eu-jmXKY #MRS #AI #Research #Insights #MarketResearch #NextGen #Applications #Innovation #Technology #Marketing

🎉Congratulations to Opinium Shell for taking home the Technology Impact Award at the Quirk's Media Marketing Research and Insight Excellence Awards 2024! Discover.ai are proud to have sponsored The #Technology Impact Award! Huge congratulations to all the finalists for their outstanding contributions to the field: 
🔹 Dig Insights ( Dig Insights ) 
🔹 Nexxt Intelligence | inca ( inca | Nexxt Intelligence ) 
🔹 Viasat and Cognni
( Viasat Cognni ) Here’s to the continued growth and innovation in technology for market research. #MRX #Insights #Tech #Innovation

Our Deputy Managing Director, Rose Crabb, has opened the Women’s Health Summit organised by Philips’ Raymon uit de Bulten / Emily Napier and Groupe Mutuel’s Anna Söderlind, with a presentation about the data gaps in women’s health, captured via the natural online voices of the women who are currently underserved and underrepresented. The summit brings together an inspiring group of people - insurance, femtech and health tech providers - united by a passion to improve women’s health and the provision of women-centric health insurance, in Bern, Switzerland. "With 50% of the population being women, and women’s health care being significantly under-represented and supported, events like this matter”. Looking to find out more about the presentation? Get in touch at [email protected] #Health #Technology #marketresearch #WomensHealth #Insights

We are thrilled to be a sponsor of the Quirk's Media Marketing Research and Insight Excellence Awards 2024, proudly sponsoring the Technology Impact Award! Tomorrow, Tuesday November 19th, we’ll celebrate the innovative technology making outstanding contributions to market research projects and organisations. Huge congratulations and good luck to the nominated finalists: 🔹 Dig Insights (Dig Insights) 🔹 Nexxt Intelligence | inca (inca | Nexxt Intelligence ) 🔹 Opinium and Shell (Opinium Shell) 🔹 Viasat and Cognni (Viasat Cognni) The Awards celebrate the marketing research and insights industry, shining a much-deserved spotlight on the researchers and services that add value and impact to marketing research. ⭐️ Best of luck to all the finalists tomorrow! Learn more about the awards and finalists here: https://lnkd.in/evEB8BU #awards #technology #marketresearch #AI #Marketing #finalists #Insights