Digitaloft

What a year it's been! From insightful interviews to trending topics, #LoftTalk has had an incredible journey in 2024! A huge thank you to all of our brilliant speakers, and everyone who tuned in each month ❤️ You can catch up on all episodes, as usual, over on our YouTube channel, or new for December, you can now stream all episodes on Spotify 🎧 https://loom.ly/bh7Q9xQ We'll be back with a brand new episode in the New Year - watch this space! 👀

Digital PR and traditional PR are two distinct marketing tactics that often get confused. While there’s a lot of overlap, there are also several key differences between the two, especially when it comes to the goals of each, the format of campaigns and the distribution channels. Digital PR Director, Amy Irvine, shares the key differences to consider 👀 For further information, check out Amy's guide on digital PR vs traditional PR (link in comments) ⬇️

November may already feel like a distant memory, but we couldn’t let the month pass without reflecting on everything we achieved in the Loft. Here’s what we got up to: 🌟 Our #digitalPR team had another fantastic month, securing over 1,200 pieces of coverage in top-tier news outlets including The Yorkshire Post, The Independent and Which, as well coverage in our client’s dream publications including Mining, The HR Director & Outdoors Magic. 🌟 Our #SEO team continued to deliver outstanding results, with over 218K keywords ranking for our clients throughout November. 🌟 Creativity was in full flow as our design team produced stunning visual assets, with many taking a festive spin! 🌟 We successfully launched the highly anticipated eCommerce SEO Summit, led by the brightest minds in SEO. Watch this space, there might just be another event on the horizon… 🌟 Our team travelled to sunny San Diego for Brighton SEO, where we connected with global digital PR & SEO professionals and gained fresh perspectives. 🌟 Digital PR Director, Amy Irvine took to the stage at DMWF, sharing her expertise on the power of digital PR to a captivated audience. 🌟 SEO Lead, Liv Day was recognised as the Rising Star of the Year, celebrating her incredible contributions and achievements in the industry. December, we’re ready to close the year with a bang! ✨

Outdoor Toys UK X Digitaloft 🏓 Learn how we recovered organic traffic after a domain migration downturn for an e-commerce brand 📉 In this domain migration case study, we’ll talk you through the steps we took after the switch to the brand’s new .com domain resulted in an unexpected drop in organic rankings, what our priorities were to see recovery and more. You’ll gain an insight into the importance of SEOs being involved extensively during the planning phase of a migration, the most important steps to take and how to recover rankings, traffic and revenue if things don’t initially go to plan. 🚨 Spoiler Alert! 🚨 Our tactics resulted in +28,500 monthly organic sessions, +252 top 3 rankings and +1,820 top 10 rankings post-migration. Keen to find out more? You can read the full #casestudy over on our website (link in comments). Want to chat about how we can help leverage your organic performance? Email us at: [email protected] 📧 #SEO #WebsiteMigration #OutdoorToys

The final #LoftTalk of the year is now available to watch on demand. If you missed the live session, now’s your chance to catch up on all the insights and conversations! 💬 For this episode of LoftTalk, Digitaloft’s Commercial Director, Nina Edwards, and Head of Business Development, Beth Crowe, discussed the key strategies brands should prioritise when collaborating with their digital marketing agencies in 2025! 📹: https://lnkd.in/ePRZb-46

I'm SO excited to bring back the Digital PR Summit to Manchester for 2025! Are you interested in sponsoring and want to get your product, service or agency in front of 500+ digital PR, SEO and marketing professionals? We've been working hard behind the scenes to bring you the BEST industry lineup, and it's shaping up to be bigger and better than last year 👏 All the details will be announced in January, and we've already got some amazing sponsors lined up. If you're interested in sponsoring the best and largest dedicated digital PR event, drop me or James Brockbank a DM, and we'll send you all of the info! #digitalPR #digitalPRsummit

Do you want to get your tool, service or agency in front of 500+ digital PR, SEO and marketing professionals? 👀 The Digital PR Summit will be returning in 2025 and will be even bigger and better than last year’s event. The (new) venue is booked, the date is secured and most of our speakers are confirmed. We’ll be announcing all the details in January, but in the meantime, I’ve got a few sponsor spots available. We’ve set out to make The Digital PR Summit THE best dedicated digital PR event, and are opening up the opportunity to a handful of sponsors who we’ll work really closely with in the run up to, during and after the conference to maximise their exposure to the audience. We’re committed to ensuring every speaker is paid to appear at the event, so we’re opening up a few value-packed sponsor slots. We’ve already filled some of these, but I’m opening up the remaining slots. Leave a comment or drop me or Amy Irvine a DM and we’ll send you over the brochure with all the information. Any shares or tags appreciated 🙏 #digitalPR #digitalPRsummit

We've got another blog up on the Digitaloft website! This week, I'm chatting through how to create an e-commerce blog strategy that actually has an impact - not just churning out informational content because you think you have to (we've all been guilty of this 👀 ) You can find it via the link in the comments!

The big Black Friday rush has been and gone, which gives us at Digitaloft the perfect opportunity to reflect on some of the successes we’ve seen for our ecommerce clients. One of our clients: 🎄 Has seen a 300% increase YoY in clicks from keywords containing the phrase “Black Friday” 🎄Has seen a 43% increase in organic revenue over the Black Friday period (the biggest increase of any channel 💁🏻♀️) 🎄Have surpassed the (pretty ambitious) November organic traffic and revenue forecasts we set them at the start of 2024 🎄Ranked (with nearly 100% consistency - we can’t be perfect) in position 1 for their main “Black Friday” keyword One very happy client and one very happy team 😻😻😻 (And of course, if you do fancy these kinds of results for your ecommerce site next Black Friday - now is the time to start planning! Drop me a DM to see how we could help you and your site 👀)

Our work speaks for itself, but our clients' words say it all! 🌟 Here’s what the wonderful team at Hiatt Hardware (UK) had to say about our partnership ⬇️ #AgencyTestimonial #DigitalPR