dentsu B2B

Is thought leadership your businesses' superpower? If it isn't, it should be. 🦸 Effective thought leadership can unlock: → 27% shorter sales cycles → Higher NPS scores → Twice as likely to see products and services adopted → 3x the chance of increased future spend Find out more about the power of thought leadership, and what else sets the top global B2B brands apart: https://bit.ly/4dGfF10    #dentsuB2B #Superpowers #B2B

Yesterday we hosted Connecting Modern Business at the home of creativity and innovation - the Tate Modern in London! We were joined by insightful industry leaders who led discussions looking ahead to 2030 – sharing their views on what the future looks like for B2B, brand experience, the modern B2B buyer, and much more. A special thanks to the speakers: Colette Stevens | Indy Saha | Joel Harrison | Jo Wright | Laura Pierce | Lucas Bergmans | Mimi Turner | Rob Gold | Tejal Patel | Deborah Womack And a huge shoutout to the team who brought the whole event together! #dentsuB2B #B2B #BrandExperience

Extra, extra! Read all about it. 🗞️ We’re breaking down the top three headlines in the 2024 Superpowers Index report. Discover how you can make your brand stand out and what B2B buyers are looking for. Want more information? Read the full report below. ⬇️ https://bit.ly/4dGfF10 #dentsuB2B #Superpowers #B2B

We caught up with dentsuB2B President and author of the Superpowers Index, Rob Gold. He answered some of our burning questions about this year's findings, as well as a surprise one at the end. Tune in below.👇 #dentsuB2B #B2B

We’re proud to launch 2024’s Superpowers Index – your essential guide to understanding B2B buyers and what sets winning brands apart. Now in its fourth edition, this extensive report delivers one of the largest systematic studies on global buying behaviour. Discover key insights on trust, brand building, the narrowing gap between winning and losing, thought leadership, and the challenges of scaling ABM. Head to the link below to dive in. 🔗  https://bit.ly/4dGfF10 #dentsuB2B #B2B #BuyerBehaviour #Superpowers 

A massive congratulations to the Merkle B2B EMEA, Ogilvy & Workday teams for winning a 2024 Creative Effectiveness award for their "Rock Star" campaign at the Cannes Lions Festival! 👏 #RealRockStar #CannesLions2024

How should advertisers integrate creativity with data analytics for successful ad campaigns? 📈 Our very own Laura Pierce, Head of B2B Performance Media at Merkle B2B EMEA, is currently on-stage discussing this important topic with a number of other industry experts at IAB UK's “The Art and Science of Advertising” event in London 👉 https://lnkd.in/evF7UUiv

Podcasts from B2B International are back! Catch episode 1 and the full transcript of the conversation between Tom Percival and Simi Dhawan about how to maximise the value of market research by extracting the "So what?" from your findings 🎙 https://lnkd.in/edgqNZ6J #marketresearch #b2bresearch #roi #marketingpodcast #b2b

Great work by team Workday featuring a high visibility OOH campaign targeting business professionals in key markets across Europe ✈ #OOH #b2bmarketing #businesstravel