Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

Born’s Proudest Work Moments of 2024 💙

In a time of rampant technology developments, customers look for what’s human in brands – no trickery, no gimmicks, and plenty of analogue nostalgia. Was that what audiences responded to best in 2024? And what does it mean for the future? LBBonline - Little Black Book’s Zoe Antonov asks Calvin Innes, Creative director, Jung von Matt NERD London, Christoph Becker, Chief creative officer, Whalar Group, Tom Murphy, Chief creative officer, VML North America, Katy Hopkins, Executive creative director, Iris, Paddy Smith, Executive creative director, Born Social, Jamie Standen, Partner, Birthday New York, Merlyn Gray, Creative director, Collaborate Global, Jo Cresswell and Sian Coole, Creative Director, adam&eveDDB US West, Galen Bernard, Creative director, Boomshot, jeremy wirth, Executive creative director, Anomaly, Cameron Harris, Director at Gravy Films, Emily Lyddon, Associate creative director, Seen Presents, Josh Green, Chief creative officer, House 337, Ben Middleton, Chief creative officer, Modern Citizens, Jamie Bell, Executive creative director, The Maverick Group and Renata Florio, Global chief creative officer, Gravity Global. 

Guinness 🤝 SXSW London VOTE to see it come to life next year 👉 https://lnkd.in/d_w9zpHu

We’re rounding off the year by celebrating our people all around the globe! 🌍🎉 Our first ever Unlock Potential Awards were a great success - a chance to celebrate the incredible talent, achievements and contributions of our teams at Croud and Born Social. These awards recognised creativity, collaboration, and impact, aligned with our vision of unlocking potential. A huge congratulations to all our winners, who not only took home the glory but also a one-of-a-kind, sustainably 3D-printed Unlock Trophy - designed and created in-house! 🏆 🌱 #UnlockPotential  #Awards #Croudandproud

The Creator Economy is Booming—so why are we still guessing what Creators are worth? In every discussion, the same question keeps popping up: What’s fair pay and how do we get to it? Spoiler: the old “finger in the air” approach isn’t cutting it. That’s why we’re bringing Grace Beverley, Charlotte Stavrou (née Williams) and Lucy Edgerley together at SXSW London for a no-nonsense conversation about fixing the broken system with AI-driven insights, equitable pay, and ending the wild west of pricing 🤠 If you care about creators getting paid what they’re worth (and we know you do), help us bring this session to life. Your vote makes it all happen. 👉 Vote now, and let’s change the game https://lnkd.in/d_w9zpHu

SXSW London is coming to the UK and I need your vote 🗳️ I’m very excited to share that I’ve teamed up with Born Social to speak as a part of a panel alongside Grace Beverley and Lucy Edgerley, tackling one of the most critical issues in the creator economy: fair compensation. Too often, creators face unclear pricing practices, pay disparities, and a lack of standardisation—issues the industry can no longer ignore. Our talk, “What Am I Worth? Rethinking Fair Pay for Creators” will cover: → The ongoing challenges of achieving fair and equitable pay for creators → How emerging data-driven technologies can transform how we determine value → A forward-thinking blueprint for pricing in the age of AI But — we’ve got to make it to the official schedule first and for that, I need your help! To vote: 👉🏽 Register to access the voting portal (link below) 👉🏽 Head to the Creator Economy category 👉🏽 Find and vote for “What Am I Worth?” Voting closes on 19th December, and your support would mean the world! https://lnkd.in/e9U5KGrC

🚨 WE NEED YOUR VOTES!!! 🚨 Born Social is set to take the stage at SXSW London, but we need your votes to make it happen! I'll be hosting a panel with two of the biggest powerhouse voices in the creator industry Grace Beverley and Charlotte Stavrou (née Williams), in which we will dissect one of the most challenging conversations in the creator industry: fair pay 💸 As creator collaborations explode in scope and complexity, one question remains unresolved: What is fair pay? The industry often answers this with a ‘finger in the air’ approach, fuelling pay disparity. The debate over what creators are truly worth has become outdated and fragmented —yet it’s a conversation brands can no longer afford to ignore. We'll be exploring a new blueprint for fair pay and the untapped potential of pricing standardisation in the age of AI. Sound like something you'd be interested in? Then vote by following these steps: ✨Register to access the voting portal (link below) ✨ Head to the Creator Economy category ✨ Find and vote for "What Am I Worth? Rethinking Fair Pay for Creators"

Planning for 2025? Let us help! Our latest report, Croud Intelligence: Insights and Inspiration for 2025, is your go-to guide for navigating the landscape of data, media, and technology. Inside, our experts share future trends and insight on: ✨ The rise of brand + performance - Unlocking growth by mastering consistency and outcome-based models. 🤖 The power of AI + automation – Carving out your niche to stand out and stay ahead. 🎨 The creator renaissance – Why placing creators at the core of strategies will transform paid media. Download now to start plan for success in 2025 - linked in the comments 👇 A huge thank you to our contributors: Avinash Kaushik, Duncan Nichols, Sam Green, Kevin Joyner, Frederick Stallings, Gabriel Hughes PhD, Martin Reed, Aga Rzepecka, Emma Turner and Callum McCahon from Born Social. #MarketingStrategy #AI #MediaTrends2025 #2025trends

SOUTH x SOUTH WEST VOTING POLL ARE STILL OPEN! 💙 Thank you to our local voters for turning out in the 1000s to vote for Born Social as we kick off the campaign tour for SXSW London 🤝 Join the movement in 2 simple steps: 1. Register to vote in the portal through this link https://lnkd.in/d_w9zpHu 2. In the platform search for ‘Reignited Guinness’, ‘What Am I Worth’, & ‘Sports Sponsorship’.