We now have our first 10 episodes of our Swim Against The Tide podcast live so we wanted to share our favourite lessons. Worth getting to #10 - it's a great piece of life advice. #SwimAgainstTheTidePodcast Steve Henry Graham Beales Alex Saint Jason Howlett Narinder Khattoare Dom Dwight Lucy Barbor James Wright Neil Bartholomew Andrew Fishwick MBA FRSA Tom O'Toole Brad Cummings Tiny Rebel Bettys & Taylors of Harrogate Hip Pop GivEnergy Secret Escapes We Are Masterplan Bloom Construction Kuflink Wrexham Lager KCOM
Audience Collective
Marketing Services
Insight-driven group of specialist agencies using their collective digital skills to connect clients to their audience.
About us
AC is an insight-driven group of specialist agencies that use their collective deep expertise to give clients expert advice, service and products. This means clients get those specialist agencies working in a complementary way to ensure the very best media agnostic solutions from a holistic approach that will lead to a better connection with their target customers and ultimately better results for their brands and organisation.
- Website
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https://thisisaudience.com/uk/
External link for Audience Collective
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Leeds
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Brand, Brand Strategy, Digital Media, Social Media, Advertising, Research, PPC, SEO, CRO, Websites, ecommerce, NPD, Insight, Magento, Wordpress, and Shopify
Locations
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Primary
Cross York Street Studios
Cross York Street
Leeds, LS2 7BL, GB
Employees at Audience Collective
Updates
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Please meet our latest podcast guest - Paul Turton, CEO of Pact Coffee | B Corp™. He shares his journey from corporate roles to leading a smaller, but much more agile, coffee business. He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade. Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula. Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts. Find it here: 🎥 YouTube: https://lnkd.in/ektcnx6k 🎙️ Spotify: https://lnkd.in/ei4zGzTe 🍏 Apple Podcasts: https://lnkd.in/eRsfCgUJ More episodes coming soon, so please make sure you follow and like. Steve Henry Swim Against The Tide Podcast #challenger #growth #podcast #leadership #strategicthinking
Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT
https://www.youtube.com/
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This week's episode of Swim Against The Tide Podcast is a family affair. We meet John & Patrick Woods from the wonderful LINWOODS HEALTH FOODS. We explore the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to creating a health food powerhouse after a health scare and now passing the baton on to his son Patrick. The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life. Find it here: 🎥 YouTube: https://lnkd.in/ekNie6Qg 🎙️ Spotify: https://lnkd.in/ewxs_dTp 🍏 Apple Podcasts: https://lnkd.in/edhR9BCp More episodes coming soon, so please make sure you follow and like. Steve Henry Swim Against The Tide Podcast #challenger #growth #podcast #leadership #strategicthinking
Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT
https://www.youtube.com/
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It's time to talk rubbish! Well hopefully not. This week on Swim Against The Tide Podcast we meet CEO William Lee from Clearpoint Recycling and get down and dirty on the recycling industry. He discusses the challenges and opportunities in this ever-evolving market, the impact of changes in China on the global industry, and his reflections on success and business philosophy. Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. Finally, he also shares valuable advice for entrepreneurs, stressing the need to celebrate successes and maintain team morale. Find it here: 🎥 YouTube: https://lnkd.in/eb42QJEV 🎙️ Spotify: https://lnkd.in/e7dcSK6h 🍏 Apple Podcasts: https://lnkd.in/etmiZYgV More episodes coming soon, so please make sure you follow and like. Steve Henry #swimagainstthetidepodcast #challenger #growth #podcast #leadership #strategicthinking
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It's Thursday evening, so that means we have a new episode of the Swim Against The Tide podcast out. This week we meet Sam Flintham-Ward, an experienced fractional CMO who has worked for some amazing brands. He has so much to share from his fascinating career to date, basically showcasing the essence of the podcast with his journey. Sam shares insights from his experience, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry. He reflects on the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes. Find it here: 🎥 YouTube: https://lnkd.in/ekAaPfzd 🎙️ Spotify: https://lnkd.in/euWszywP 🍏 Apple Podcasts: https://lnkd.in/e4NbuZcB More episodes coming soon, so please make sure you follow and like. Steve Henry #swimagainstthetidepodcast #challenger #growth #podcast #startup #leadership #strategicthinking
Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT
https://www.youtube.com/
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This week's episode was with the incredible Anthony Karibian from bOnline. Anthony is a serial entrepreneur and he shares his fascinating story with us on the Swim Against The Tide podcast with Steve Henry. He discusses the challenges faced during the bursting of the dot-com bubble, the importance of total focus with your offer, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers. Anthony shares his adoption of the practice of working backwards from an end goal to deliver success and how it now channels all of his decisions and developments. He also highlights the importance of external investment, leadership style, and company culture in driving business growth. Find it here: 🎥 YouTube: https://lnkd.in/e78Rc_nQ 🎙️ Spotify: https://lnkd.in/ehNHtV5V 🍏 Apple Podcasts: https://lnkd.in/ekvSUvjb More episodes coming soon, so please make sure you follow and like. #swimagainstthetidepodcast #challenger #growth #podcast #leadership #strategicthinking
Ep012 - Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT
https://www.youtube.com/
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In the Travel industry? It is really worth you signing up to Ponderosa Agency's Destination '25 this coming Friday at 1.00pm. #travel
What does 2025 have in store for the future of the travel & leisure industry? 🛫 We've brought together a dynamic panel of experts from the industry to answer that question at Destination '25, sharing their insights and predictions for the year ahead ✍️ Join us on Friday 29th November, 1pm-2pm, by signing up for our webinar today: https://lnkd.in/eZWRNZwi #Destination25 #TravelInsights #HolidayandTravelWebinar
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On this rather grey and cold Friday afternoon, what better way to cheer ourselves up by meeting Michael Edwards from the amazing small group adventure travel group Explore Worldwide. Listen in to how an early career in floundering (yes it is a professional term) has led him to be CEO of this brilliant travel business. He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change. He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career. Find it here: 🎥 YouTube: https://lnkd.in/espHP7ha 🎙️ Spotify: https://lnkd.in/er_zaD74 🍏 Apple Podcasts: https://lnkd.in/eZC3JJ2p More episodes coming soon, so please make sure you follow and like. #swimagainstthetidepodcast #challenger #growth #podcast #leadership #strategicthinking Steve Henry
Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | Swim Against the Tide
https://www.youtube.com/
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It's time to mix things up with a threesome (sorry we couldn't resist)! This week our very own Steve Henry meets Tom O'Toole from Bloom Construction and Andrew Fishwick MBA FRSA from Hestia and finds out how a love of coffee has brought them together behind a common cause. In this episode we cover so many different topics understanding how their businesses become entwined through a common purpose to do good and employ their respective skills to help others. They discuss the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices. The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation they emphasize the need for a strong company culture and discuss the lessons learned from their mistakes, ultimately providing valuable insights for aspiring entrepreneurs. Find it here: 🎥 YouTube: https://lnkd.in/ez7s6ka3 🎙️ Spotify: https://lnkd.in/e6Wgeguu 🍏 Apple Podcasts: https://lnkd.in/er-WBcvn More episodes coming soon, so please make sure you follow and like. #swimagainstthetidepodcast #challenger #growth #podcast #leadership #strategicthinking Tom O'Toole Andrew Fishwick MBA FRSA Steve Henry Audience Collective Bloom Construction Hestia All Things Bloom See more at: https://lnkd.in/eT3rcb6p https://lnkd.in/eT_2D7FF
Ep010 - Tom O'Toole & Andrew Fishwick | Building Purpose-Driven Brands | Swim Against the Tide
https://www.youtube.com/
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Just had a brilliant couple of days at Richmond Events Marketing Forum with my partner in crime Verity Brown. So good to meet like-minded people from our industry face-to-face and have proper, open conversations. Made me feel very inspired for the year ahead. Also wanted to make a special mention of the two keynote speakers - Infamous Dragon Sara Davies MBE and Broadcasting legend Clare Balding. They both gave honest, open and brilliant sessions that inspired everyone in attendance. Loved Clare's advice of always being present. Great advice to us all. Audience Collective #RMF24 Ponderosa Agency Redefine Media Spark Market Research Crunch Media Adgen RICH Digital Performance