Apadmi

2024 has seen us shaking up the gig economy with a new mobile experience for our fantastic client GigPig 🐽 This scalable new solution simplifies and automates processes for artists and makes it easier than ever for venues to find the right artist for the right gig. The native app, delivered by Apadmi’s mobile experts, is already making huge business impact - but don't just take it from us! Hear from GigPig's co-founders on why they selected Apadmi to support their digital journey, and how the new product is both supporting the business and giving the gig economy a much needed boost 👇 https://lnkd.in/ekMnb4sZ

We're delighted to end the year with the announcement that Apadmi has hit record revenue growth in 2024 📈 The past year has seen the onboarding of new large clients such as Asda Rewards, and the successful launch of brilliant new mobile digital products for the likes of Poundland & Dealz, iD Mobile and GigPig. Apadmi CEO Garry Partington shared: “We’re thrilled to have delivered such fantastic financial results this year...There’s more to come and we’re really excited by what lies ahead.” Find out more about our growth here: https://lnkd.in/dWCrg9n8

How can we build loyalty, engagement and belonging beyond commercial deals and offers? At our recent invite-only event 'Maximising Mobile', Apadmi's Chief Strategy Officer Marcus Hadfield explored the strategies that top brands are using to achieve this. Marcus drew upon our recent work with Asda Rewards and their Cashpot for Schools initiative which gives back not just to customers, but to local causes that matter to them 👇 Want to explore further strategies being used by leading businesses to maximise mobile channels? Read the full event round up here: https://lnkd.in/e3mm2vk3 #customerloyalty #customerengagement #mobileapps

Our partners over at iD Mobile recently hit the 2 million milestone, and we're thrilled to be working together to improve CX for their rapidly growing user base. Blending affordability, flexibility, and feature-rich functionality, iD Mobile has earned a strong reputation as the value network, being recognised as “great value” by Which? for a third successive time. Apadmi and iD Mobile are collaborating to embed this value proposition into the network’s digital CX, with the updated mobile experience already massively boosting the app's overall rating. Find out more about why we've come together here: https://lnkd.in/e9iTzy9P

It's a busy time of year for many businesses in retail and beyond, but with customers juggling multiple loyalty programmes, and expectations constantly growing - how can you drive genuine customer loyalty beyond the festive period? Our Creative Director Matt Harney dives into the role of user research when it comes to implementing effective design that delivers memorable mobile experiences. "The gap between research and implementation is one of the most significant barriers for brands looking to foster mobile experiences that unlock real loyalty," shares Matt. "Research, discovery and user testing cycles are not just boxes to be ticked - they are essential to delivering meaningful, impactful rewards that resonate with your customers." Learn more from Matt's extensive experience designing mobile experiences for major brands such as Domino’s Pizza UK & Ireland Ltd and Co-op here 👉 https://lnkd.in/eDnfedxp

Apadmi's mobile experts thoroughly enjoyed being a part of the European Loyalty Association (ELA)'s Big Handshake event in Amsterdam recently. The event sparked some musings from our Chief Strategy Officer in how 'loyalty' is all too often used to describe inputs (tactics, platforms, schemes), rather than the outputs of a much broader mix. Check out what Marcus had to say 👇

Our recent Maximising Mobile event saw industry leaders from retail, financial services, utilities and healthcare gather at The Conduit Members' Club for an invite-only evening of insight and networking. This was an excellent chance for brands to connect, compare pain points, share learnings and take a peak at what the future holds for mobile. Our speakers Marie Feliho of Virgin Media O2, Jonathan Haywood ex Holland & Barrett, and Marcus Hadfield & Jake Sargent of Apadmi gave us plenty of food for thought around customer expectations, the evolution of CX, loyalty as an output and much more. Missed out on this event but keen to join the next? Our upcoming App Optimisation events are now open for registration! Register your interest to hear more about the strategies driving retention and growth for leading brands 👇 📍 London: https://lnkd.in/etS2WFA4 📍 Amsterdam: https://lnkd.in/eA3hxF9g [Please note, these events are for brands and businesses only, we can not reserve spaces for recruiters or vendors.]

Asda Rewards' Cashpot for Schools initiative has raised a whopping £5.8m for primary schools across the UK 💚 With over 6 million members and counting, and a 4.7* App Store rating, the Asda Rewards app is going from strength to strength; and this latest campaign is a truly effective method of rewarding customers and driving loyalty. Apadmi is proud to be delivering ongoing development, design, strategy and app store optimisation services for Asda as they accelerate their mobile offering. Our mobile experts have loved being part of an initiative that is making such a positive impact in communities across the country - a huge well done to all those involved! 👏 You can find out more about why we've partnered with Asda here: https://lnkd.in/egXNUY9U

Fantastic news for our partners at Poundland & Dealz as the new Perks app hits 1.8 million downloads in its first 6 weeks 🌟 Apadmi has worked closely with Poundland to develop a seamless mobile experience to further unlock digital value for both the retailer and its customers. With nearly 2 million downloads, and over 250,000 customers winning a perky treat thanks to gamification feature 'Spin to Win', it is clear that the app is already making a big impact. You can find out more about our partnership and the Poundland Perks launch here: https://lnkd.in/eBGnakKT

What are the hallmarks of a high-performing product team and how do you retain high levels of expertise while growing quickly? 📈 Apadmi's Director of Product Rebecca Stephenson shares her journey of building a successful product team with pace at one of Europe's largest digital product consultancies. Rebecca takes us through her five key tips to scaling a team that delivers on objectives for both clients and the core business whilst championing individual development and team growth. Read more here: https://lnkd.in/dZze6mfm