Şirin Gülbin Yılmaz

🚀 Do you want to learn how Türkiye İş Bankası enhanced its performance by 50%? When people think of TikTok’s TopView, they associate this premium product with branding due to its massive impact. Yet, we are seeing time and again that utilizing TopViews is a brilliant way to enhance performance outputs as well. When you support your performance campaigns with TopViews, a high-impact, premium placement ad that has a high reach and frequency, both your TikTok and other paid/unpaid channels' ROAS increase. It’s that easy. Kudos to Türkiye İş Bankası, PNC - Performance and Conversion and Duygu Tayli. To many more!

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😱 𝗔𝗱𝘀 𝗺𝗮𝗸𝗲 𝘂𝘀𝗲𝗿𝘀 𝗹𝗲𝗮𝘃𝗲 𝘁𝗵𝗲 𝗮𝗽𝗽. 𝗢𝗿 𝗻𝗼𝘁? 🤔 After our research in Türkiye, we can say: yes and no! Out of 100+ publishers we surveyed, 85% believe that a huge amount of ads can indeed turn users down. 77% said that low-quality or irrelevant advertising can also have this effect, while for 58% the reason might be advertising of prohibited goods or services. Only 19% of people think that advertising in general causes people to leave. As for inappropriate advertising, 90% believe it leads to a decrease in user numbers, 85% said that reputational risks may arise, and 68% mentioned legal risks. — 𝗦𝗼, 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗹𝗲𝗮𝘃𝗲? No, not at all 😉 Ads can also keep users engaged: → 80% agree that users who watch rewarded ads spend more time in the app. → 79% agree that users are ready to watch ads for benefits, like game currency or free content. → and 44% agree that high-quality content helps keep users in the app. Good ads and engaging formats might be the door 🚪 to successful in-app advertising. And Easy Monetization is the key 🔑 🔓 Reach out if you want to outsource your app monetization to us! 

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Sustainable innovation is a key opportunity for Turkish companies. This is why this year’s Gamechangers Turkey focuses on the best innovators who combine purpose with profit, to find better ways to innovate and grow ... #gamechangers #sustainability #innovation

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In this episode with Fulya Tuncer, Co-founder & CEO of The Revivas, we talk about her transition from being a Goldman Sachs executive to navigating the startup landscape through persistence, optimism, and creating a strong support system. Fulya discusses the journey of starting The Revivas, including finding the right cofounder, and raising seed funding in one of the toughest climates. #techpodcast #beyond42 #techfounders #entrepreneurship #leadershipresilience 🌟 Link in the comments for The Beyond42 Podcast with Gokce Gizer Clover

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🎙️ Our latest episode of Trendyol Talks is live! In this episode, Serkan SALGIN asks, "What if our culture of collaboration didn't exist?" Ilke Tuatay's first reaction? "Domino effect." Curious about how collaboration drives our success and what might happen without it? Tune in now and share your thoughts in the comments - we'd love to hear your perspective! Don't miss it 👉https://lnkd.in/dvXt8GJj   And don't forget to follow our channel and explore our other episodes for more insights! #TrendyolTalks #Podcast

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