Campbell's and Keurig introduce a new way to make soup
For those times when you get a hankering for soup but just don't have the energy to open a can and dump the contents into a pot, there's now Campbell's Soup for Keurig.
Consumers with Keurig machines use pods called K-Cups to make single servings of coffee and tea. Campbell's has partnered with Keurig to offer Fresh-Brewed Soup kits in two flavors: Homestyle Chicken Broth & Noodle and Southwest Style Chicken Broth & Noodle. The kits will come with a packet of noodles and a K-Cup of soup, with each serving just 70 calories. Michael Goodman, marketing director of innovation at Campbell Soup, said that some consumers (probably rightfully) worried that their "soup would taste like coffee, or coffee would taste like soup," so Keurig recommends running a brew cycle when switching between products.
Goodman told USA Today he's excited to see what comes of the collaboration. "For us this is about building a major innovation platform, which is around convenient snacking," he said.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Mars may have been habitable more recently than thought
Under the Radar A lot can happen in 200 million years
By Devika Rao, The Week US Published
-
Crossword: November 18, 2024
The Week's daily crossword
By The Week Staff Published
-
Sudoku hard: November 18, 2024
The Week's daily hard sudoku puzzle
By The Week Staff Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published
-
Disney and DeSantis reach detente
Speed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
By Peter Weber, The Week US Published