Pierre ROBINET

Exploring the future of PR: Aman Gupta, our Managing Partner, discusses the evolving role of AI in communications with exchange4media. Will it be a new friend or frenemy? "The future of PR hinges on a synergistic partnership between AI and human expertise," Aman explains. "AI empowers us to navigate complexities with agility and precision, while human creativity and strategic foresight remain indispensable in driving impactful communication strategies." Read here, https://lnkd.in/gYWq7YWy

13

#Opinion | Agency holding companies face a new crossroads: Reunite media and creative or risk irrelevance. Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era. Read his perspective here: https://lnkd.in/gp9BCirU

1

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

1

Contextual advertising is evolving into a new era that is not only more privacy-focused in light of the upcoming third-party cookie phaseout, but also more efficient for businesses and provides new avenues for customer engagement through a variety of channels and advertising requirements. To learn more about the various facets of this new era of advertising, we sat down with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising. Learn more of how Teads is using AI for creative optimisation, as well as measurement and prediction tools in its system in our interview below. #digitaladvertising #industryinsights #artificialintelligence

13

From refining ad strategies to enhancing creative processes, AI is transforming how we connect with audiences. Campaign Asia spoke to Satalia CEO Daniel Hulme to explore the emerging role of the "Chief AI Officer" - and why they are becoming essential in the ad industry. Read the article here: https://lnkd.in/gYcVvJV8 #AI #Advertising #ChiefAIOfficer #Marketing #AdTech #B2B #FutureOfAdvertising

43

According to the report from Amperity and Arktic Fox, Marketers feel unprepared for looming Privacy Act reforms. Even more worryingly, they believe those in leadership positions are similarly unready – only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes and sees it as a key strategic priority to address. Moreover, they also worry they are falling behind their peers in martech utilisation, partly because they lack appropriately skilled staff. On top of all that, many are now fundamentally questioning their martech investment strategy and moving towards combining ‘best of breed’ solutions, rather than relying on a single vendor. Billy Loizou, Asia Pacific area vice president at Amperity, notes “The problem – as they are usually the first to point out – is Australian marketers are struggling to execute. That’s hardly a new situation, but when you add in factors such as the rise of Gen AI, imminent reforms to the Privacy Act, flat marketing budgets and Google deprecating third-party cookies, it’s not surprising so many CMOs are nervous.” Meanwhile, Teresa Sperti (GAICD), director of Arktic Fox, commented, “When we undertake digital training sessions or partner with clients on strategy, it’s not uncommon for us to have to explain to an organisation’s staff, including its senior staff, where the organisation’s data resides and help them connect the dots around their martech ecosystem." #marketingspending #industrychanges #technology ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

6

“The future is bright for digital advertising in APAC, with its share of total budgets projected to reach 82% by 2029. Despite some economic uncertainties, the overall market remains stable and poised for continued growth.” IPG Mediabrands #APAC CEO Leigh Terry on MAGNA Global's winter update of its Global Ad Forecast. Follow the link below for other key insights.  #APAC #DigitalAdvertising #Marketing #MAGNAGlobal

1

Campaign Asia-Pacific has published an editorial article about Campaign360’s panel titled "From Segmentation to Synergy: Uniting Your Marketing Tribe," featuring EternityX's CEO Charlene Ree as a panelist. In the B2B context, Charlene emphasized the importance of leveraging data-driven approaches to evaluate the performance of marketing strategies. This enables more precise, personalized outreach to target audiences.  For B2C brands, Charlene underscored how advanced technologies, such as customer data platforms (CDPs), empower companies to gain deeper insights into their customers' decision-making processes. Check out the full article to gain a more comprehensive picture of how the industry is evolving and learn how brands can adapt through personalisation and precision-based strategies! #EternityX #chinamartech #digitalmarketing #Campaign360 #B2B #B2C #marketingstrategies

7

🎨 What is the role of creativity in retail media? According to industry expert Dominic Powers, creativity is central to integrating retail media into the overall consumer experience. 📺 Watch our full conversation with Dominic for more insight into the world of retail media: https://lnkd.in/e-Mtv_zd #retailmedia #commercemedia

7

Globe Group participates in Publicis Groupe's 'Working With Cancer' initiative, which aims to encourage business leaders to take the lead in overcoming the stigma and unease that cancer patients face at work, as well as building an environment of encouragement for those who need it the most. Speaking about the initiative, Ernest Cu, Globe president and CEO, said, “Globe is a highly focused entity when it comes to employee welfare. We hope to set an example for the rest of the community in terms of supporting employees in this situation. My hope is that by bringing this issue to the forefront and to public awareness, we’ll be able to raise funding and draw more attention to it.” Meanwhile, Arthur Sadoun, Publicis Groupe CEO, said, “Today you are joining over 1,700 companies all over the world who are committed to build a more inclusive, more supportive workplace for all of those impacted by cancer and their families. I cannot thank you enough for joining us in this journey. We are so proud to have Globe by our side and signing the pledge is just another example of your exemplary company culture, always investing in your people and their well-being.” #cancerawareness #initiative #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

6

R3 Co-founder and Principal Shufen Goh steps down from presidency at the Association of Advertising & Marketing Singapore (AAMS), and reflects on her 15-year association leadership journey with three key learnings:​ 💡 Building a collaborative team involves prioritizing the industry’s well-being over individual interests.​ 💡 Balancing charm and persistence is essential for gaining support and advancing strategies.​ 💡 Embracing bold ideas and remaining steadfast in your beliefs can drive transformative change.​ Read the full article here: https://lnkd.in/gn-UgyXm

12

In a recent interview with Marketing In Asia, DV’s Junny Yiu, Senior Business Director, and Havas Hong Kong’s Louis Ng, Head of Programmatic, Paid Social, delve into the transformative power of attention metrics and AI in bridging the gap between branding and measurable returns. 📈 “By optimizing for attention, advertisers can ensure their branding message is not only being seen but also resonating more effectively, leading to better recall, improved sentiment, and eventual conversions.” -Junny Yiu Don't miss out on these expert strategies to enhance your marketing efforts and achieve lasting impact! 💡 Read the full article here: https://lnkd.in/eQvh75xb

35

The term 'greenhushing' refers to the decline in communications by brands on their sustainability efforts. As consumers become increasingly educated on sustainability, brands must remain transparent and authentic about their efforts.   Join Andrea Teo, MBA, Content Director, Omnicom Media Group Singapore and Joanne Fu, Associate Strategy Director, PHD Singapore as they dive into this topic. In a fireside chat, they discuss whether greenhushing is symptomatic of something else, how the advertising industry can encourage consumers to be eco-friendly, and offer key takeaways.   Check out the full discussion below! ⬇️   To access the full report, please contact Nina Fedorczuk and Anna Lissa Bantigue at [email protected]. If you are an existing OMG client, please contact your business leads. #Greenhushing #OMGAPACTrends #Sustainability

18

Created by Sumsub and independent creative agency Cloudfactory, ‘Greenflag’ is a global campaign launching the first ‘nation’ for a people-friendly digital world, where unfairly red-flagged digital exiles can have their chance to rejoin the digital economy. Julia Kim, chief marketing officer at Sumsub, said, “At Sumsub, we believe that access to digital services is a right, not a privilege. The exclusion of over 627 million people from essential services is a global crisis that demands urgent attention." Meanwhile, César García, creative director at Cloudfactory added, "The concept of the floating server, seemingly lost at sea, powerfully illustrates the isolation and disconnect felt by the 627 million individuals excluded from essential digital services.” #awarenesscampaign #digitalservices #connectivity ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

11

Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and performance media in China. The agency's responsibilities will also span Nestlé’s entire product portfolio in China. David Zhang, executive vice president of Nestlé S.A. and CEO Zone Greater China, said, “Publicis Groupe has shown that they are at the forefront of innovative digital strategies with their strong data capabilities and unique tools. We believe this continued partnership will allow us to create more meaningful connections with our customers, and we are excited to see where this partnership will lead us.” Meanwhile, Jane Lin-Baden, Asia Pacific chief executive officer of Publicis Groupe, commented, “We are honoured to be chosen as Nestlé’s trusted strategic partner. Nestlé places consumers at the centre of its brand strategy. We look forward to partnering with Nestlé to increase its effective investment in intelligent solutions to respond rapidly to Chinese consumers’ needs and supercharge Nestlé's sustainable growth.”  #marketing #mediamandate  #china ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

40

With the BSBot from Publicis Groupe, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions that should be asked. Arthur Sadoun, Chairman & CEO of Publicis Groupe commented, “The only thing more widespread than AI at the moment is the noise surrounding it. Cannes will only amplify it further. AI is already helping to deliver some outstanding creative work and I’m sure we’ll see more of that on the Croisette. But as an industry, we are at risk of trying to make AI everything, everywhere, all at once.” #artificialintelligence #advertising #creativework ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

46

Dentsu Thailand has been ranked as the Strongest Network by RECMA for 9 Consecutive Years! Dentsu's media practice business has once again solidified its position as the strongest network in Thailand, according to RECMA's Quali-pack report. We maintain the #1 position with clear dominance. This remarkable achievement marks 9 consecutive years that dentsu has maintained its leadership in business growth, staffing structure, and client portfolio. The report highlights are as follows:   🚀 Carat maintains top position with Dominant Profile 💪 Carat leads in Structure ranking and secures #2 in Vitality, following dentsu X. 📈 Carat demonstrates outstanding performance in 14 out of 17 KPIs, leading in 7 key metrics. --- 🌟 dentsu X shares #1 position with Carat, remains Dominant Profile 🔝 dentsu X remains #1 in the Vitality ranking, achieving the best new biz 2023 score among all agencies. 🔥 dentsu X exhibits above-average performance in all 17 assessed KPIs, showcasing a well-balanced force in both business growth and agency structure. --- 💼 iProspect achieves the best evaluation in Compitches 2023. 🔝 iProspect retains the #4 position and High Profile. 🌐 iProspect continues to dominate the Exposure to Top3 Clients ranking for the past 3 years. --- Join us in celebrating our dedication to excellence and innovation in holistic integrated media solutions! #dentsuthailand #carat #iprospect #dentsuX #RECMA

75

Space to watch #2 Social Commerce. Amid the shifting dynamics of the media landscape, social commerce is set to soar across APAC in 2024. Dentsu expert Arin Phummarin, Head of Total Commerce, dentsu has spotlighted Social Commerce as a must "Spaces to watch" in 2024 and beyond.    In 2024, social commerce in APAC is booming with TikTok and Meta leading the way. 🌟 Key trends include TikTok's seamless shopping for over 1.5 billion users, Meta's enhanced Instagram shopping and WhatsApp Business, and high engagement on live commerce platforms like Taobao Marketplace Live and Shopee Live. 🚀 Brands must innovate with Artificial Intelligence (AI) and Augmented Reality (AR) to stay ahead. Ready to elevate your social commerce strategy? https://lnkd.in/gxXM6B9G   #SocialCommerce #eCommerce #AdvertisingForecast #APACAdSpend2024 #dentsuAPAC

25

🌟 Unlocking Strategic Growth Through Collaboration 🌟 Had the privilege of recording a conversation with Melissa Bear (she/her) from Mayo Clinic Press during a recent online conference from VWO, and I came away inspired by her leadership and strategic foresight. Melissa’s approach to navigating challenges while driving innovation is a testament to effective collaboration and adaptability. Here are a few key insights from our discussion: 🔹 Adaptability in Strategy: Melissa emphasized the importance of recalibrating objectives to align with operational realities, such as shifting timelines to optimize long-term success. 🔹 Content as a Growth Lever: With a focus on personalized content strategies, her work highlights how impactful storytelling can drive both audience engagement and brand growth. 🔹 Efficient Media Investment: Transitioning from traditional direct mail to digital paid media strategies showcases her focus on cost efficiency and precise targeting. 🔹 The Power of Collaboration: By prioritizing structured frameworks and clear communication, Melissa ensures alignment across teams and stakeholders, maintaining momentum toward shared goals. 🔹 Innovation Meets Execution: Her balanced approach to innovation and operational excellence reflects the values Mayo Clinic Press embodies, ensuring consistent, measurable success. It’s a privilege to collaborate with leaders like Melissa and organizations like Mayo Clinic Press, where partnerships with House of Kaizen continue to deliver meaningful, strategic impact. Melissa, thank you for your leadership and the opportunity to learn from your example. I'm excited for what’s ahead as we continue this journey together! 🙌 Watch the full recording of our session here https://lnkd.in/eeCT-FAM #Leadership #Innovation #Collaboration #ContentStrategy #DigitalMedia #StrategicGrowth

1