Select and buy content in Apple Business Manager
You can buy apps and books through the Apps and Books Store in Apple Business Manager. You can also buy Custom Apps and Unlisted Apps, which are tailored to your organisation’s specific needs from developers you work with directly.
Note: You must set up your payment method before you can obtain app licences, even if they are free.
Search for an app or book
In Apple Business Manager , sign in with a user that has privileges to buy content.
Select Apps and Books in the sidebar, then select or search for an app or book in the search field. See How to search.
Select the app or book from the list.
Buy app or book licences
In Apple Business Manager , sign in with a user that has privileges to buy content.
Select the app or book you wish to buy in the search results list.
Select the location to which the app or book licences will be initially assigned.
Enter the number of licences, and if necessary, change the payment method, then select Buy.
Availability of app licenses depends on the amount bought. If you bought:
5,000 licences or fewer, they are immediately processed
5,001 to 19,999 licences, they are processed daily after 13:00, US Pacific time
20,000 licences or more, they are processed daily after 16:00, US Pacific time
Buy app codes
In certain cases, you may wish to buy redemption codes. These codes can be redeemed by users to get apps, which are then owned by that user’s Apple Account. Redemption codes can be distributed only to users within the same country or region as your organisation. For example, users in Canada will be unable to redeem content codes provided by an organisation that enrolled in Apple Business Manager with an address in the United States. Redemption codes are not available in South Korea.
Important: Codes, once redeemed, cannot be reassigned to other users.
In Apple Business Manager , sign in with a user that has privileges to buy content.
Select Apps and Books in the sidebar, then select or search for an app or book in the search field. See How to search.
Select the app from the list.
Select Redemption Codes from the License Type pop-up menu, enter a quantity, then select Buy.
You can also download redemption codes from your purchase history under Apps and Books in Preferences.