Epsilon APAC

Is fragmented data holding your business back? A unified identity approach helps merge data across touchpoints for insights that drive engagement.   Download the whitepaper to discover how Epsilon empowers marketers to eliminate data silos and power effective cross-channel campaigns, maximising ROI - https://lnkd.in/dSdcAsph #Epsilon #CustomerExperience #UnifiedIdentity #DataDrivenMarketing

What does it mean to be shopper-first in #retailmedia? Find out with Epsilon's Alexandria Garripoli in this video and learn how to make your media network stand out from the rest. https://bit.ly/3ACMzS5

Struggling with messy customer data? 🧹 Clean it up and unlock its full potential with these 3 simple steps: ➡️ Consolidate ➡️ Enrich ➡️ Leverage Learn more in our latest blog: https://lnkd.in/gjC8HbF6

In a multi-channel marketing world, seamless customer experiences are essential. Fragmented data can hinder this goal.   Download the whitepaper to unravel how a unified Identity can help marketers to get a comprehensive view of customers, fostering meaningful engagement - https://lnkd.in/dSdcAsph   #Epsilon #CustomerExperience #UnifiedIdentity #DataDrivenMarketing

Join Epsilon and guest speaker Forrester next week to discuss how marketers can push past the noise and get real results from #AI. Our experts will talk through AI trends in marketing, how to craft a compelling strategy and what elements make up “good” AI. Ready to register? https://bit.ly/3YIQPYl

🚗 Celebrating a Loyalty Milestone with Supercheap Auto! 🚗 Thrilled to partner with Supercheap Auto and support the incredible success of the Supercheap Auto Club! Over the past four years, membership in this loyalty program has more than doubled, now surpassing 4.3 million active club members—a true testament to the team’s dedication and passion for customer engagement. At Epsilon, we’re proud to deliver a new, state-of-the-art loyalty platform that empowers Supercheap Auto to provide even more tailored benefits and experiences to their valued members. A special thank you to our dedicated partners at Supercheap Auto and the Super Retail Group team for their commitment to making this program best-in-class. Here’s to elevating loyalty and celebrating the journey ahead! #CustomerExperience #LoyaltyMarketing #SupercheapAuto #Superretailgroup #Epsilon Aaron Fuller Andre Korte Harshal Joshi Rob Odd Belliappa Kaliyanda

#AI should enhance your marketing, not overpower it. With quality data, well-crafted algorithms and strong partner expertise, you can use AI to understand your customers and create higher performing campaigns. Tune in to our ADWEEK webinar with guest speaker Forrester to learn: ➡️ What you stand to gain from implementing AI into marketing campaigns ➡️ How data and identity play an integral role in good AI ➡️ The importance of choosing partners that have a solid, proven track record in AI capabilities https://bit.ly/3YIQPYl

As economies face mounting pressures, the focus is on making every ad dollar count.   In our latest article, explore how brands can move away from traditional attribution measures to more effective incremental measurement that helps unravel the true impact of ad campaigns - https://lnkd.in/dJJgE44m #Epsilon #IncrementalMeasurement #iROAS #DataDrivenMarketing

💸 Managing #retailmedia budgets effectively can be a challenge—but it’s possible with accurate measurement. Guest speaker Nikhil Lai, senior analyst at Forrester, and Epsilon’s David Peterson discuss what brands should look for in a retail media partnership, including data-driven strategies for reducing ad waste and improving customer connections. From defining clear goals and strategies to using person-based identity for cross-channel targeting, learn the essentials of maximizing your retail media investments in this ADWEEK webinar recording: https://bit.ly/3LvK9Gy

Build advertiser trust with accurate attribution. Our retail media solutions link shoppers to digital touchpoints, driving reliable reporting and validating ad spend. https://bit.ly/4eUC8rw