Will Lee

Unlock the Power of Data-Driven Marketing in Singapore! In a market as dynamic and advance as Singapore’s, traditional marketing tactics are no longer sufficient. To stay ahead, businesses must leverage a data-driven approach to their digital marketing strategies. We have published a comprehensive guide outlines how to create a robust data-driven strategy that not only boosts engagement but also maximizes ROI for your brand and business. What’s Inside This Guide: Understanding Data-Driven Marketing: Learn why integrating data is crucial for today’s marketing landscape. Key Benefits: Discover how data enhances targeting, personalization, and efficiency, leading to improved ROI. Essential Components: From data collection and integration to strategy development, get detailed insights on each aspect. Top Tools and Platforms: Explore the best tools for analytics and automation that can drive your marketing efforts. Real-World Success: See how leading Singaporean brands like Shopee and Naiise have successfully implemented data-driven strategies. By utilizing these insights, you can transform your marketing efforts and achieve remarkable results. Ready to revolutionize your approach? Dive into our full guide and see how data can propel your marketing strategy forward. 🔗 https://lnkd.in/euf5cBtE Let’s connect and discuss how we can help you implement a data-driven strategy that drives real results for your business! Comment "Guide" if you want to receive the pdf copies. #DataDrivenMarketing #DigitalMarketing #MarketingStrategy #SingaporeBusiness #BusinessGrowth #ROI #Analytics #MarketingInnovation #AI

7

Remaining calm in the face of adversity can be a successful strategy for winning.

7

🔓 Unlocking the Hidden Power of Business Communities: Chambers, Federations, and Associations in Singapore 🇸🇬 While they may not be as secretive as the image suggests, organizations like Chambers of Commerce, federations, and associations hold significant influence within the business world. They provide platforms for strategic networking, deal-making, and the exchange of valuable insights. I've always been fascinated by their history and purpose, especially those with unique roots like the Dutch business community in Singapore. Did you know the Association of Dutch Business Men started informally in the 1920s near what we now call Holland Village (which fun fact, isn't named after the Dutch!). It even predates the Hollandse School (opened in 1928), which helped Dutch families settle in Singapore. And let's not forget the Hollandse Club, founded in 1908. It's been a social hub for generations, and its diverse membership, with strong international and Singaporean representation, is a sign of its inclusive and dynamic community. The Association of Dutch Business People later merged with the Dutch Chamber of Commerce in 2018, further strengthening the links between those interested in Dutch & Singapore business. These groups offer essential support for businesses and professionals: 1. Cultivating strategic connections: These organizations facilitate relationship-building within industries and across markets, often leading to lucrative partnerships 2. Amplifying the collective voice: By uniting businesses, these organizations gain a stronger platform to advocate for shared interests and influence industry-relevant policies. 3. Accessing insider knowledge: Members frequently benefit from exclusive access to market intelligence, industry trends, and other data – providing a potential competitive advantage. So, I'm curious – what's YOUR go-to network or association? Let's share our experiences in the comments! #business #network #singapore #community P.S This is a Video of the DutchCham (Dutch Chamber of Commerce Singapore) AGM Ad Ketelaars Jeroen Vaassen Petra Hemmes Oscar Wezenbeek Ton van den Bosch Godelieve van Dooren Lotte Dunnink Juliëtte van der Burgt, MSc Eline Leussink Serge Krol Rob Boudestijn Chris Devillers Roy Woesthuis

26

2 Comments

The future is age inclusive - commercially, culturally and socially. At Ageism Is Never In Style® we’re proud to partner and consult on marketing strategy, campaigns and visuals for brands, businesses, agencies and organisations that want to be at the forefront of this movement and understand they can’t afford to be left behind. #AgeismIsNeverInStyle #Ageing #Aging #Ageism #AgingPopulation #AgeingPopulation

47

1 Comment

Let’s grab a coffee (or bubble tea) in Singapore from 22 to 25 October. While video calls are a decent alternative, nothing beats the connection made when you meet someone face-to-face in real life. So, if you’re in Singapore, let’s catch up! Why should we meet (besides the free coffee or tea)? ☕🧋 🌟 We can dive into your professional life and career goals. 🌟 You can get suggestions on overcoming challenges, drawing on my 20+ years as a recruiter and a coach for women in PR and comms. 🌟 You will gain insights into the latest trends in the PR and communications industry across Asia, the UK and the Middle East. 🌟 Or we can just chat and see where the conversation takes us! Ready to put your career first? Make a coffee booking with me today. [email protected]

53

4 Comments

Picture this: your e-commerce business in Singapore is thriving, your brand is well-known, and customers keep coming back for more. Now, how do the top brands achieve this in such a competitive environment? Consider these tips from Ted Chong of Ice Cube Marketing: 🔍 Own Your Brand: Successful brands like Secretlab and Prism focus on their own unique products, avoiding direct price wars with big names. 💸 Impulse-Friendly Pricing: Keep your products under $100 to encourage quick, easy purchases, especially through Facebook ads. 🔗 Combine Service with Product: Stand out by offering added value—like Hoseiki’s personalised fengshui readings alongside their jewellery. 🌐 Go Beyond Products: E-commerce isn’t just for physical goods. Service-based businesses can shine too, by selling trial sessions or deposits online. 💡 Innovate Your Offers: Reduce risk for your customers with creative offers, like free trials leading into subscription plans. Singapore’s e-commerce market is full of opportunities, but it’s also fiercely competitive. Without the right strategy, your business could struggle to keep up. Want to avoid the common pitfalls and position your brand for success? Get the full insights here: https://lnkd.in/gntzGKnH #ecommerce #singapore #businesssuccess #digitalmarketing

16

4 Comments

🌐 Connect with Marvel BGS in a snap! Scan this QR code and embark on a journey to financial success and savvy market insights. Your business potential awaits! #MarvelBGS #FinancialSuccess #StartupSuccess #Entrepreneurship

2

This is as raw as it gets - No More Bosses. Adrian Tan joins the podcast and shares his thoughts, struggles and stories about his journey and its various phases in business ownership. - How do you deal with stress? - What happens when you don't have enough money? - What can we do to manage this pressure? - How can we assess what we truly want out of all of this? More in the podcast! https://lnkd.in/gxh_Z72C

5

2 Comments

Thank you Javier Yebenes⚡for the honorable mention! I also love your energy, your content and the fact that we share a common goal, to educate and help people evolve in the LinkedIn platform. So cheers to all the experts the existing, the upcoming ones, and the community we are building. #LinkedIn #linkedinmarketinglabs #linkedinmarketinfexperts #linkedincertifiedmarketingexperts #lcme #linkedinmarketinginsiders

6

1 Comment

The PR Blueprint: Real-World Strategies and Stories Fri, 3-5pm 28 June Melissa Chan, has been involved in PR (Public Relations) for a long time now, and it was in this job that I met her many years ago. She has also actively writes on PR in Linkedin, and has a steady number of followers who are interested in this field. Tomorrow, she'll be a sharing a lot of real stories that happens in the world of PR. This free course is In conjuction with National Training Week #NTW Date : 28 June Fri Time : 3-5pm Registrion: Link in Comment Places: Filling up Price : Free (NTW)  Hosted by : Cad Training Centre For : Malaysians only  Link to register in the Comment section Cad Training Centre's Free courses during NTW. 1. Excel 2. Logistics and Supply Chain 3. Autocad 4. Finance for Non-Finance 5. Handling Relationship Issues (Coaching) 6. Incoterms 7. Power BI 8. Linkedin for Personal Branding 9. AI for Managers 10: Using Microsoft Teams for Collaboration 11. Public Relations (PR) - Real World Case Studies About the course: This course will let the participants know and understand what PR is. PR is all about building relationships and trust. During this training, learn about what are the PR tactics. Learn how to write press releases, determine target audiences and the channels that will work best, and how digital media may help PR and marketing, and the media industry. #Nationaltrainingweek #NTW #HRDF #HRDCorp #Training #Courses #lnd #learningandDevelopment #PR #Publicrelations

18

4 Comments

Thank you, MARKETECH APAC ,for having me again! 2023 marked the dawn of ChatGPT capturing global attention—sparking excitement alongside concerns about job security. In 2024, we’ve moved into a phase of experimentation and adoption. The coming year will be about scaling Gen AI and harnessing its potential as the ultimate assistant to humans, enabling us to excel in our roles like never before. Let’s keep learning, keep exploring, and remain unstoppable! #Boost #BoostBank #womenintech #GenAiforMarketing #WNMY2024 #GenAIforDataAnalytics #fintechplayer #digitalbank #beunstoppable

95

3 Comments

Google’s #NotebookLM is mind-blowing 🤯 I fed it M7 Innovations APAC Digital Trends Report and it was able to generate a highly engaging and informative 12-minute podcast that surfaces all the top insights and data points we tried to shine a light on in the written report. I’ll drop the 40 second opening clip below. Full podcast in comments. #ArtificialIntelligence | #SyntheticMedia | Sonata Insights

24

4 Comments

A New Era of Creativity: Insights from Leaders in AI | Think with Google Everywhere you look, advertising leaders are talking about how AI is influencing the creative process. But what does that mean on the ground? We interviewed 15 global leaders who are already using AI to redefine creativity. Their insights reveal a sustainable way for businesses to incorporate AI into their everyday operations. Three key steps emerged from our conversations. By integrating these practices into your organizational journey, you can embolden your teams to take their creative work even further. Read More ~ https://lnkd.in/dUKZdkZb #AI #Creativity #SEO #SEM #DigitalMarketing #Business #Search #SocialMediaMarketing #Entrepreneur #SmallBiz #Marketing #MarketingStrategy #CEO #CMO #CTO #SMEs #SMBs #Leaders

2

SGD96,600 in 3 hours. That's the revenue Max Kee generated from a single livestream in Singapore. No, that's not a typo. In just one 3-hour session, this savvy fishmonger turned livestream sensation pulled in what we consider a great annual salary. Max's journey from traditional wet market vendor to digital sales pioneer is nothing short of remarkable. About 5 years ago, when livestreaming was still in its infancy in Singapore, Max saw an opportunity. He took his years of experience in the fish trade and combined it with this emerging technology. The result? 𝘼 𝙢𝙖𝙨𝙩𝙚𝙧𝙘𝙡𝙖𝙨𝙨 𝙞𝙣 𝙢𝙤𝙙𝙚𝙧𝙣 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙬𝙖𝙨 𝙮𝙚𝙖𝙧𝙨 𝙖𝙝𝙚𝙖𝙙 𝙤𝙛 𝙞𝙩𝙨 𝙩𝙞𝙢𝙚. His success didn't go unnoticed. The Infocomm Media Development Authority (IMDA) of Singapore quickly recognized Max's talent and engaged him 4-5 years ago to train other wet market stall holders on effective livestreaming. Talk about being ahead of the curve! Fast forward to 2024, and we're seeing platforms like TikTok Live explode in popularity. But Max was a trailblazer, paving the way for others in traditional industries to embrace digital transformation long before it became mainstream. This story reminds me of something my primary school teacher used to say: "𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘴𝘵𝘶𝘥𝘺, 𝘯𝘦𝘹𝘵 𝘵𝘪𝘮𝘦 𝘺𝘰𝘶 𝘣𝘦𝘤𝘰𝘮𝘦 𝘧𝘪𝘴𝘩𝘮𝘰𝘯𝘨𝘦𝘳!" It was meant to scare us into studying, implying that certain professions were less desirable. But Max's story flips this narrative on its head. His success challenges our preconceptions about traditional trades and reminds us that innovation can come from unexpected places. Whether you're a business owner, marketer, or just curious about new trends, there's a lesson here: 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀. Watch an interview with him here: https://lnkd.in/gmepEEaF #Livestreaming #InnovationInBusiness #SingaporeBusinessStory  #DigitalMarketing #Entrepreneurship ******************************************************************************* P.S. In my classes, I always try to share Singapore/Malaysia examples like Max's story to make the lessons more relevant to my students and to inspire them. Do you have any local success stories that have inspired you? I'd love to hear them!

129

6 Comments

We recently had the privilege of working with one of Malaysia's leading men’s health clinics, a trusted name with over 7 branches nationwide. Here’s how we helped them grow their leads while cutting down on their advertising costs. Why They Chose SEO The clinic operates in a highly regulated industry under KKM guidelines, making traditional advertising channels challenging. They were spending over RM30,000 per month on Google Ads alone and wanted a sustainable, cost-effective solution. SEO was the answer. Challenges Before We Took Over: No SEO Presence: The clinic had no SEO strategy and relied entirely on ads for visibility. Unoptimized Website: Their website lacked essentials like meta tags, a sitemap, and robots.txt. Limited Language Options: The website was only in English, missing a significant portion of the Malay and Chinese-speaking audience. Poorly Managed Google My Business: Their GMB profile wasn’t optimized for title, category, or consistent NAP (Name, Address, Phone). What We Did: Website Revamp: We redesigned the site for better user experience and conversion rates. On-Page Optimization: Added meta tags, alt text, and optimized the site structure for better search rankings. Off-Page Optimization: Enhanced their GMB profile, monitored backlinks, and managed reviews. Content Creation: Developed location-specific pages, treatment pages, and a blog strategy to target relevant searches. Language Expansion: Partially translated the site into Malay and Chinese to reach a wider audience. Results Achieved: Massive Traffic Growth: Monthly website traffic skyrocketed from 380 to 4,020 in just 10 months, growing by 20% month-on-month. Improved Rankings: Over 600 keywords now rank in the top 10, including high-intent searches like “men’s clinic KL” and “ED treatment Penang”. Increased Leads: Generated 1,903 WhatsApp leads in 12 months, achieving an ROI of over 10x. Why It Matters This case study highlights the power of SEO for businesses in highly regulated industries. With the right strategy, businesses can reduce ad spend, build sustainable traffic, and generate leads consistently. Visit us at https://hypercharge.my/ #seo

11

Free coffee always tastes better than a paid one. “Kopi O kampung” is truly the best coffee. What more when you get it free. But free normally means standard. You don't have choices like adding milk or almond flavor. The same goes for apps and tools. With freemium, the free plan comes with standard and limited features. If you want more, pay for premium plans. That said, you can still use the free plan to help you build your personal brand or business. Like here on LinkedIn I use the standard free membership and still excel. For AI, I use the free version of chatGPT. I can still be on top of the world with all these free tools. What really matters - you want it or not. ♻️Repost this to your community. Follow me Mohamad Afendi Othman for more stories. P/S - Anyone pays for LinkedIn❓

39

23 Comments

Smashing Goals On and Off the Court: Lessons from Badminton for Digital Marketers Being both a digital marketer and a passionate badminton player, I've realized that success principles apply both on the court and in the digital world. Just like in badminton, where precision, strategy, and perseverance are key to winning, the same holds for digital marketing. In badminton, each shot is crucial. Whether it’s a strong smash or a delicate drop shot, every move is carefully planned to outwit the opponent. Similarly, in digital marketing, every campaign, post, and interaction with our audience presents an opportunity to make a difference. Just as a badminton player strives to enhance their technique and strategy, we, as digital marketers, must continuously learn and innovate to stay ahead. Together, let's serve up success both on and off the court! #DigitalMarketing #Badminton #Success #Strategy #Perseverance

1

Working Saturdays: Why Jaggu Hunter Had It Easier Than You? It’s a working Saturday. As I sip my nth cup of kaapi, trying to muster some enthusiasm, I can’t help but wonder: Why does this feel so exhausting? Sure, there’s work, but it’s not like I’m ploughing fields or running marathons. And yet, the tiredness feels disproportionate. Turns out, it’s not just me. Meet Jaggu Hunter—an ancient Indian guy from about 300,000 years ago. His biggest decision of the day? “Nadi se paani laoon ya aam ke pedh ke neeche so jaoon?” Jaggu’s prefrontal cortex (the part of the brain responsible for decision-making) had a chilled-out life. Fast-forward to today. We’re making 35,000 decisions daily—from “Which WhatsApp group to mute?” to “Do I eat poha or dosa for breakfast?” It’s no wonder our brains feel more jammed than traffic on Hosur Road during peak hours. Here’s the problem: Every decision clogs our brain’s “mental gallis” with glutamate. Add caffeine, notifications, and hustle culture, and we’re all fried by 3 PM. So, what’s the desi jugaad to beat this? Simplify: Plan your meals like your mom plans Diwali—down to the smallest detail. Delegate: Rotate between three kurtas or shirts all week. If it’s good enough for Steve Jobs, it’s good enough for you. Nap: Yes, reclaim thoda sa sukoon during your day. Siestas aren’t just for the Mediterranean—they’re for us too! Modern fatigue isn’t a flaw—it’s an inevitability. But if Jaggu Hunter could survive sabre-toothed tigers, surely we can outwit decision fatigue. Right? What’s your trick to surviving the chaos of working Saturdays? Share it below—because sharing is the easiest decision you’ll make today. #WorkingSaturday #GyaaniShrini #MentalWellness #IndianLife #DecisionFatigue #ProductivityHacks #ModernLifeBalance #CorporateLife

1