Ellen Chan’s Post

🚀 Exciting News in Digital Marketing! 🌍✨ As a Digital Marketing Specialist, Brand Storyteller, Audience Engager, and SEO Expert, I am thrilled to share insights on why Cross-Border E-Commerce is booming in the digital marketing world. 📈💻 In today's interconnected world, businesses are leveraging the power of cross-border e-commerce to reach a global audience, drive sales, and expand their brand presence. With the rise of online shopping, consumers are increasingly looking beyond borders for unique products and better deals. 🌐💡 By tapping into cross-border e-commerce, brands can unlock new opportunities for growth, connect with diverse audiences, and build a strong international presence. As digital marketing experts, we understand the importance of optimizing strategies for different markets, engaging with audiences in a meaningful way, and leveraging social media to drive traffic and conversions. 🌟📲 Let's continue to explore the endless possibilities of cross-border e-commerce in the digital marketing landscape and stay ahead of the curve with innovative SEO strategies! 💬🔍 #DigitalMarketing #CrossBorderEcommerce #SEO #GlobalAudience #BrandStorytelling #SocialMediaEngagement Let's connect and discuss how we can elevate your brand's cross-border e-commerce strategy together! 🌐🚀 #LinkedInNetworking #DigitalMarketingExperts #CollaborationOpportunities

Grow market share for your sustainable CPG products with an integrated marketing strategy, targeting your customers where they are online with messaging that speaks directly to them. Full Funnel Digital Marketing Services to grow your brand: - Paid Media - SEO - Content - Email Marketing - Web Design and Development https://lnkd.in/gJVci398 #digitalmarketing #cpg #seo #paidmedia #content #sustainablebrands

The Power of Integrating Digital Marketing with Traditional Strategies In today’s rapidly evolving marketplace, relying solely on offline marketing is no longer sufficient to stay competitive. At Xedea, we recognize the transformative power of digital marketing and its crucial role in complementing traditional strategies to create a comprehensive approach that drives real results. The Influence of Digital Marketing on Society Digital marketing trends, such as personalized advertising and social media engagement, have significantly altered how we consume information and interact with brands. Campaigns focusing on sustainability and social responsibility are now common, influencing public awareness and encouraging a shift towards more ethical consumption patterns. Why Digital Marketing is Essential Broader Reach and Accessibility: Digital marketing offers unparalleled reach, allowing businesses to connect with a global audience. Digital platforms make it easy to reach your target audience where they are most active. Cost-Effectiveness: Digital marketing often requires a smaller investment compared to traditional advertising channels. Pay-per-click (PPC) advertising, social media ads, and email campaigns can deliver impressive results without breaking the bank, offering higher ROI for businesses of all sizes. Real-Time Analytics and Adjustments: One of the key advantages of digital marketing is the ability to track performance in real-time. Analytics tools provide insights into customer behavior, campaign effectiveness, and conversion rates. This data allows businesses to make informed decisions and adjust strategies on the fly to optimize results. Personalization and Targeting: Digital marketing enables precise targeting based on demographics, interests, and behaviors. Personalized marketing messages resonate more with customers, leading to higher engagement and conversion rates. Tailored content and ads ensure that your message reaches the right people at the right time. Building Long-Term Relationships: Digital platforms provide opportunities to engage with your audience through content, social media interactions, and email newsletters. Building an online community fosters loyalty and trust, creating long-term relationships that go beyond one-time transactions. As digital marketers, it’s essential to consider the broader impact of our strategies. Incorporating digital marketing into your overall strategy is not just an option—it’s a necessity in today’s digital-first world. At Xedea, we’re dedicated to helping businesses navigate this complex environment, ensuring that their digital marketing efforts are both successful and socially responsible. Ready to elevate your marketing game? Let’s discuss how Xedea can help you integrate digital marketing with your existing efforts to achieve greater success. Reach out to us today! #Xedea #XedeaMY #digitalmarketing #ABetterWorld #MakeTheWorldABetterPlace #MTWABP #business #marketingdigital

I strongly resonate with this thought shared by Ambi Parameswaran. As a growth marketer, I am compelled to confess that traditional marketing plays a pivotal role in complementing performance marketing. Relying solely on #performancemarketing often proves insufficient, particularly for B2C brands. This assertion holds significant truth. Many performance marketers encounter challenging and budget constraints. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧? 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐫𝐞𝐚𝐬𝐨𝐧𝐬: –    High CAC –    Digital saturation –    Over-emphasis on hyper-personalization –    Imbalanced utilization of #automation versus humanization in messaging –    Limited proficiency in fostering social currency Allow me to delve deeper into these reasons. CAC is on the rise: It has been attributed to supply and demand challenges within performance marketing. With an increasing number of advertisers vying for a limited pool of ad space, competition intensifies, driving up costs. Brand owners prioritize immediate business conversions over cultivating emotional connections with potential customers. Consequently, they tend to allocate the bulk of their investments to digital advertising, neglecting efforts to embed their brand in the consciousness of consumers. It's unsurprising that if this pattern persists over a decade, #CAC will inevitably escalate. In this scenario, traditional marketing should emerge as essential for fostering brand recall and ensuring mental availability among customers. User behaviors are changing due to digital clutter: Over the past decade, marketers have shifted their investments from traditional channels to digital platforms. They aimed for higher conversion through extreme automation and hyper-personalization. However, this strategy often proved counterproductive, particularly when implemented at the early stage of the customer journey. And it often led to consumer reactance, especially among those unfamiliar with the brand. There is no balance between automation and humanization: In the pursuit of automation for performance marketing, numerous brands have neglected the crucial aspects of distinctive humanization in their messaging. Their focus on heavy investments in performance marketing frequently leaves brands short of funds for critical #brandbuilding endeavors as well. To address this, brands must incorporate traditional media to play a pivotal role in aiding brands with this endeavor. Performance marketing alone can't generate enough social currency: It is not surprising that performance marketing often falls short of generating sufficient social currency. To maximize reach and impact, marketers must complement digital strategies with traditional media approaches. Sooner or later Google will phase out third-party cookies: How will marketers extend their reach in the cookie-less era? They will be forced to rely on segmentation methods that are closer to the traditional #advertising model.

What are the advantages of digital marketing? Digital marketing offers numerous advantages over traditional marketing methods. Some of the key benefits include: 1. Cost-Effectiveness: Digital marketing is often more affordable than traditional marketing channels like TV, radio, and print. Campaigns can be tailored to fit any budget, allowing small businesses to compete with larger companies. 2. Measurability: Digital marketing provides detailed analytics and reporting, enabling marketers to track the performance of their campaigns in real time. Metrics such as click-through rates, conversion rates, and return on investment (ROI) are easily measurable. 3. Targeted Reach: Digital marketing allows precise targeting based on demographics, interests, behavior, and location. Platforms like Google Ads and Facebook Ads enable marketers to reach specific audiences that are more likely to be interested in their products or services. 4. Flexibility and Agility: Digital marketing campaigns can be quickly adjusted based on performance data. Marketers can experiment with different strategies and tactics without significant delays or costs. 5. Global Reach: The Internet provides access to a global audience, enabling businesses to expand their market beyond local or regional boundaries. E-commerce platforms and international shipping options further support global expansion. 6. Enhanced Engagement: Digital marketing channels, such as social media, email, and content marketing, facilitate direct interaction with customers. Two-way communication allows for better customer relationships and improved customer satisfaction. 7. Personalization: Digital marketing tools allow for personalized marketing messages based on user behavior and preferences. Personalization can significantly improve the customer experience and increase conversion rates. 8. Higher Conversion Rates: Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can drive highly targeted traffic to websites. This targeted traffic is more likely to convert into leads or sales. 9. Better Customer Experience: Digital marketing enables businesses to provide a seamless and integrated customer experience across various online channels. Techniques such as remarketing and automated email responses can enhance the overall customer journey. #Overall, digital marketing offers a versatile, efficient, and effective way for businesses to reach and engage with their target audience, leading to increased brand awareness, customer loyalty, and revenue growth. #digitalmarketingexpert #digitalmarketingservices, #usa #uk #canada #groups #digitamarketingbusinessidea #amirhamzas #amirhamza74 #digitamarketing

Digital marketing has become a crucial asset for SMEs seeking to promote their services in new markets. As businesses look to expand beyond their local boundaries, digital marketing provides the reach, flexibility, and cost-effectiveness necessary to make a significant impact on a global scale. One of the key advantages of digital marketing is its ability to broaden reach and increase visibility. With platforms like social media, search engines, and online advertising, SMEs can showcase their services to potential customers worldwide, regardless of geographical constraints. Tools such as SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising ensure that services are visible to the right people at the right time, helping SMEs make a mark in new markets. Targeting the right audience is another critical aspect where digital marketing shines. By leveraging data analytics and customer insights, SMEs can create highly personalized campaigns tailored to the cultural and behavioral nuances of each market. This precision targeting maximizes the effectiveness of marketing efforts, ensuring resources are focused on reaching the most promising leads. 🎯 For SMEs, often operating with limited budgets, digital marketing provides a cost-effective alternative to traditional marketing methods. Online platforms offer affordable advertising options, and with proper optimization, even a modest budget can yield substantial returns. The ability to track and measure campaign performance in real-time allows SMEs to make data-driven decisions and adjust their strategies swiftly, ensuring that every marketing dollar is well-spent. 💰 In conclusion, for SMEs looking to break into new markets, digital marketing is not just a helpful tool—it’s an essential one. It equips businesses with the means to reach a global audience, target specific segments, build brand awareness, and engage customers effectively, all within a budget-friendly framework. With a well-executed digital marketing strategy, SMEs can confidently expand into new markets, connect with potential customers, and drive growth on an international scale. 🚀 #foreignmarkets #internationaltrade #exportindustry #exporttoeurope #exporttochina #globalmarkets

“You don’t buy a smart fridge to only use the ice maker. Yet for a while, many brands were leaning into enterprise #martech and doing exactly that, paying exorbitant licensing costs to only scratch the surface of what the technology could do." - Mikaela Crimmins of advertising company Orchard. The dip in martech budgets is no secret, but Nadia Cameron and Andrew Birmingham's writeup on Gartner's annual CMO survey contains some invaluable insights into what's driving the trends. The whole thing is worth a read but there are a bunch of useful quotes from Ewan Mcintyre, who points out that some of this perceived change may actually a redefining of what constitutes 'marketing' budget, with IT teams now owning a lot of buying decisions. And, of course, there is the seemingly unstopppable rise of media budget. As martech and #ecommerce tools get smarter and more affordable, one would rationally expect costs to come down, and help brands achieve more with less. If that drives greater optimization of the stack, in the long run, that can only be a good thing for consumers - which should ultimately pay off for brands and technology companies.

As brands endeavour to navigate this intricate web of opportunities and challenges, the imperative to anticipate and adapt to the evolving needs and preferences of consumers has never been more compelling. As part of MARKETECH APAC’s “What’s NEXT 2023-2024" Series, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace. Check out the thought leadership pieces from this wide array of marketing industry leaders, which include from: -Sudipto Das, Vice President, Advertiser Solutions, APAC at PubMatic -Billy Loizou, Area VP, APAC, Amperity -Jennie Johnson Head of Marketing, GrabAds -Harley Ramien, Director for Asia Pacific at Bonzai – The Creative Automation Platform -Sathya Anand, Digital Strategy Director at Iris Singapore -Gary Cheung, General Manager of NP Digital Hong Kong & Taiwan -Matt Tindale, Head of Enterprise APAC, LinkedIn Marketing Solutions, LinkedIn -Killian Menigot, Senior Production Manager, Tokyo, Nexxen Studios -Divya Acharya, Vice President, Solutions Design & Development & Marketing Science, APAC, at GroupM Nexus -Shahid Nizami, VP, Sales, APAC at Braze -Shant Oknayan, Vice President, Asia, Oceania & Africa, TikTok Global Business Solutions (ByteDance) -Soon Yean Lee, Country Manager, Malaysia, Adyen -Jonathan Reeve, Vice President APAC, Eagle Eye -Peter Ibarra, Head of Adtech Solutions, Amperity -Taj Samson, Executive Director, Brand Performance, APAC, Landor #whatsnext2024 #industryinsights #asiapacific ------ -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVC

Digital Marketing: The New Future of Technology👨🏻💻 In the rapidly evolving world of technology, digital marketing has emerged as a powerful force, redefining the way businesses connect with their audience. As technology continues to advance, digital marketing stands at the forefront, offering unparalleled opportunities for growth, engagement, and innovation. Let's explore why digital marketing is considered the new future of technology. •Reaching a Global Audience• 📡 One of the most significant advantages of digital marketing is its ability to reach a global audience. Traditional marketing methods, like print or television ads, are often limited by geography and high costs. Digital marketing, on the other hand, utilizes platforms such as social media, search engines, and email to reach billions of people worldwide, allowing businesses of all sizes to expand their reach far beyond their local markets. This global reach is particularly essential for small and medium-sized businesses looking to grow their customer base and compete on a larger scale. Personalized Marketing through Data Analytics• 🏪 Data is the lifeblood of digital marketing. Unlike traditional marketing methods, digital marketing relies heavily on data analytics to understand customer behavior, preferences, and trends. By collecting and analyzing data, businesses can create highly personalized marketing campaigns that resonate with individual customers. This personalization not only improves customer engagement but also enhances the overall effectiveness of marketing efforts, leading to higher conversion rates and better customer retention. Cost-Effectiveness and High ROI💹 Digital marketing offers a cost-effective alternative to traditional marketing. It allows businesses to reach a wider audience at a fraction of the cost of traditional methods. Platforms like Google Ads and social media advertising enable businesses to set budgets, monitor spending, and measure results in real-time. This flexibility ensures that businesses, regardless of their size, can allocate their resources effectively and achieve a high return on investment (ROI). Enhanced Customer Engagement through Multiple Channels↔️ The digital landscape offers numerous channels for businesses to engage with their audience, including social media, websites, email, and mobile apps. These channels provide opportunities for real-time interaction, allowing businesses to build stronger relationships with their customers. For instance, social media platforms like Instagram and TikTok have become crucial for engaging younger audiences, while email marketing remains a powerful tool for personalized communication. This multi-channel approach enables businesses to create a cohesive customer experience that strengthens brand loyalty and trust. 🌏 #Linkedincommunity #digitalmarketing #seospecialist