“I am blessed to have worked alongside Russell at Creadits. Russell is an expert at capturing attention and interest in his target audience. As a sales development rep, I greatly benefited from his insights and learned lots from our time together. Personally, I admire Russell for his can-do spirit. He handled all tasks and requests with finesse and even spared time to teach me a few crucial things in my early days at Creadits. We'll miss his quirky humor and Russell will be a gem to any team.”
About
Versatile marketing professional skilled in channel optimization, digital strategy…
Activity
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I still remember when we launch the Girls-in-stem in SST and Doreen Tan shared how the logo was designed in-house. Fast forward three years later…
I still remember when we launch the Girls-in-stem in SST and Doreen Tan shared how the logo was designed in-house. Fast forward three years later…
Liked by Russell Chua
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One final hurrah (of the year), and i’m glad I got to do it with the endlessly passionate, spirited and committed SGWIT team 💜 Running on just 2…
One final hurrah (of the year), and i’m glad I got to do it with the endlessly passionate, spirited and committed SGWIT team 💜 Running on just 2…
Liked by Russell Chua
Experience
Education
Licenses & Certifications
Courses
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Exploring a Digital Mindset - Hyper Island Singapore
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Up Your Content - Institute of Advertising Singapore (IAS) & Info-communications Media Development Authority of Singapore (IMDA)
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Projects
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'Same Casualty' for World Wildlife Fund Singapore
A student campaign against shark fin consumption during Chinese New Year, approaching the subject by comparing the fates of sharks to that of beloved creatures from the Chinese Zodiac. Selected for distribution on the WWF Singapore Facebook page.
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Gorilla Press
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Worked with Quan of Gorilla Press to develop artwork and copy for collaterals at SingaPlural 2015, social media posts on Instagram, as well as bottle label and menu designs.
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Speak Your Mind SG
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Personal stories about the stresses associated with teaching from a close family member of my teammate Andrew led us to conceptualise Speak Your Mind SG. The first student-initiated campaign of its kind, Speak Your Mind SG made use of a combination of digital and on-ground outreach efforts to raise greater awareness of the importance of mental well-being to teachers and trainee teachers alike.
With support from partners and sponsors including the National Institute of Education and…Personal stories about the stresses associated with teaching from a close family member of my teammate Andrew led us to conceptualise Speak Your Mind SG. The first student-initiated campaign of its kind, Speak Your Mind SG made use of a combination of digital and on-ground outreach efforts to raise greater awareness of the importance of mental well-being to teachers and trainee teachers alike.
With support from partners and sponsors including the National Institute of Education and Pfizer Singapore, the campaign was well-received by the teaching community and left a lasting impact on the lives we touched. -
PULAU
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A very multinational social media agency founded by students from Australia, China, Korea, and Singapore to reach out to the undergraduate population in NTU. Working in collaboration with The Alchemy Partnership, we ran campaigns for Maki-San and the Hotbox on Facebook and generated over 5,000 impressions without any advertising dollars.
Other creatorsSee project
Honors & Awards
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Silver, 'Best Idea – Content Marketing' and 'Best Idea – Government Sector Marketing'
MARKies Awards Singapore 2018
CPF's #ICanAdult campaign was awarded two Silvers at the MARKies Awards 2018, one of Singapore’s largest award shows dedicated to celebrating the work of the country’s top agencies.
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Finalist, 'Best in Government and Politics'
The 10th Shorty Awards
CPF's #ICanAdult campaign was one of five finalists in the Government and Politics category at the 10th Shorty Awards, which honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, Snapchat, Musically and more.
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The 2017 Pensions & Investments' Award for Excellence in Communication
Pensions & Investments
CPF's #ICanAdult campaign was recognized by P&I for taking a proactive approach to participant engagement and emphasizing the growing importance of the individual in understanding and getting involved with their savings. The campaign was focused on millennial employees, generating more than 2 million engagements on social media and increasing CPF's Instagram following by almost 200%.
Test Scores
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UNSW International Competition and Assessment for Schools (English)
Score: Distinction
Languages
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English
Native or bilingual proficiency
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Chinese (Simplified)
Native or bilingual proficiency
Recommendations received
1 person has recommended Russell
Join now to viewMore activity by Russell
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🎉 Introducing the Relaunch Initiative at SGWIT’s 5th Birthday Bash 🎉 As part of IMDA SG Women in Tech’s (SGWIT) ongoing commitment to supporting…
🎉 Introducing the Relaunch Initiative at SGWIT’s 5th Birthday Bash 🎉 As part of IMDA SG Women in Tech’s (SGWIT) ongoing commitment to supporting…
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Great article from GovInsider highlighting how Singapore is setting the pace in green AI development. By enabling R&D and industry experts to…
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What a fantastic turnout for the Green Software Foundation (GSF) Summit's Singapore Edition 2024. A heartfelt thank you to IMDA for organizing the…
What a fantastic turnout for the Green Software Foundation (GSF) Summit's Singapore Edition 2024. A heartfelt thank you to IMDA for organizing the…
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This a great article from GovInsider summarising some of the discussions at the recent GSF Global Summit in Singapore, on the importance of…
This a great article from GovInsider summarising some of the discussions at the recent GSF Global Summit in Singapore, on the importance of…
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Just wrapped up #GreenSoftware Summit SG after a month-long break to support my firstborn’s national exam. We lost a #gsf star to the universe this…
Just wrapped up #GreenSoftware Summit SG after a month-long break to support my firstborn’s national exam. We lost a #gsf star to the universe this…
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Dr. Chen Hui Ong of IMDA shares why #NQSN+ is so important for Singapore in our recent vignette on CNA. Watch the full video here…
Dr. Chen Hui Ong of IMDA shares why #NQSN+ is so important for Singapore in our recent vignette on CNA. Watch the full video here…
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Next stop: Singapore | AI | sustainability My journey in sustainability Research started in Singapore in January 2020 when I visited IBM clients to…
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🌱 Greening the Digital World - Green Software Foundation Global Summit 2024 🇸🇬 It was great attending the GSF event this week, a gathering of…
🌱 Greening the Digital World - Green Software Foundation Global Summit 2024 🇸🇬 It was great attending the GSF event this week, a gathering of…
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Today is D day! 🌟🎉 Finally after many months of dedication and efforts, it is coming live in a few hours! Did you know that with the #ICT sector…
Today is D day! 🌟🎉 Finally after many months of dedication and efforts, it is coming live in a few hours! Did you know that with the #ICT sector…
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I attended the Green Software Foundation Global Summit today at Westin Ballroom Asia Square Tower 2 , organized by IMDA. The event was truly…
I attended the Green Software Foundation Global Summit today at Westin Ballroom Asia Square Tower 2 , organized by IMDA. The event was truly…
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In recent years, AI has been a game-changer in addressing climate change, from optimizing renewable energy grids to predicting climate patterns and…
In recent years, AI has been a game-changer in addressing climate change, from optimizing renewable energy grids to predicting climate patterns and…
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