Russell Chua

Russell Chua

Singapore
1K followers 500+ connections

About

Versatile marketing professional skilled in channel optimization, digital strategy…

Activity

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Experience

  • IMDA Graphic

    IMDA

    Singapore

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  • -

    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

Education

Licenses & Certifications

Courses

  • Exploring a Digital Mindset - Hyper Island Singapore

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  • Up Your Content - Institute of Advertising Singapore (IAS) & Info-communications Media Development Authority of Singapore (IMDA)

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Projects

  • 'Same Casualty'​ for World Wildlife Fund Singapore

    A student campaign against shark fin consumption during Chinese New Year, approaching the subject by comparing the fates of sharks to that of beloved creatures from the Chinese Zodiac. Selected for distribution on the WWF Singapore Facebook page.

    See project
  • Gorilla Press

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    Worked with Quan of Gorilla Press to develop artwork and copy for collaterals at SingaPlural 2015, social media posts on Instagram, as well as bottle label and menu designs.

    See project
  • Speak Your Mind SG

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    Personal stories about the stresses associated with teaching from a close family member of my teammate Andrew led us to conceptualise Speak Your Mind SG. The first student-initiated campaign of its kind, Speak Your Mind SG made use of a combination of digital and on-ground outreach efforts to raise greater awareness of the importance of mental well-being to teachers and trainee teachers alike.

    With support from partners and sponsors including the National Institute of Education and…

    Personal stories about the stresses associated with teaching from a close family member of my teammate Andrew led us to conceptualise Speak Your Mind SG. The first student-initiated campaign of its kind, Speak Your Mind SG made use of a combination of digital and on-ground outreach efforts to raise greater awareness of the importance of mental well-being to teachers and trainee teachers alike.

    With support from partners and sponsors including the National Institute of Education and Pfizer Singapore, the campaign was well-received by the teaching community and left a lasting impact on the lives we touched.

    See project
  • PULAU

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    A very multinational social media agency founded by students from Australia, China, Korea, and Singapore to reach out to the undergraduate population in NTU. Working in collaboration with The Alchemy Partnership, we ran campaigns for Maki-San and the Hotbox on Facebook and generated over 5,000 impressions without any advertising dollars.

    Other creators
    See project

Honors & Awards

  • Silver, 'Best Idea – Content Marketing' and 'Best Idea – Government Sector Marketing'

    MARKies Awards Singapore 2018

    CPF's #ICanAdult campaign was awarded two Silvers at the MARKies Awards 2018, one of Singapore’s largest award shows dedicated to celebrating the work of the country’s top agencies.

  • Finalist, 'Best in Government and Politics'

    The 10th Shorty Awards

    CPF's #ICanAdult campaign was one of five finalists in the Government and Politics category at the 10th Shorty Awards, which honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, Snapchat, Musically and more.

  • The 2017 Pensions & Investments' Award for Excellence in Communication

    Pensions & Investments

    CPF's #ICanAdult campaign was recognized by P&I for taking a proactive approach to participant engagement and emphasizing the growing importance of the individual in understanding and getting involved with their savings. The campaign was focused on millennial employees, generating more than 2 million engagements on social media and increasing CPF's Instagram following by almost 200%.

Test Scores

  • UNSW International Competition and Assessment for Schools (English)

    Score: Distinction

Languages

  • English

    Native or bilingual proficiency

  • Chinese (Simplified)

    Native or bilingual proficiency

Recommendations received

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