Kahar Askar

📊 Games & Numbers (04.09.24 - 17.09.24) 🎮 PC/console games ◾️Sales of Black Myth: Wukong surpassed 18 million copies in just two weeks. This was reported by Daniel Wu, one of the founders of Hero Games, the largest shareholder of the game's developers. According to him, the game's development cost $70 million and took 6 years. ◾️Street Fighter 6 sales reached 4 million copies across all platforms. The total sales of the series as of the end of the first half of 2024 stand at 55 million. ◾️Sales of Warhammer 40,000: Space Marine 2 are approaching 3 million copies, earning more than all other Warhammer universe games combined in 2023. ◾️Harrison Froschke, Senior Product Manager at Blizzard Entertainment, revealed on his LinkedIn the revenue of Diablo IV. The game has surpassed $1 billion in earnings, with $150 million coming from microtransactions. Blizzard had officially reported that the game earned $666 million in its first 5 days of sales. ◾️More than 1 million people have played Citizen Sleeper. The studio and publisher (Fellow Traveller) proudly shared this on their social media. ◾️Released on August 15, shapez 2 has already sold 260,000 copies. In the first week, the game was purchased 70,500 times. It launched with 330,000 wishlist entries. ◾️Earth Defence Force 6, released in September 2022, has sold 550,000 copies in two years. 📱Mobile games ◾️According to Appfigures, the gross revenue of Royal Match has reached $3 billion. The previous billion was achieved in January this year, and the game has surpassed 300 million downloads. ◾️Sensor Tower reports that The Last War: Survival has earned over $900 million since its release. 30.4% of that amount came from the US, 22.9% from South Korea, and 12.4% from Japan. The RPD (revenue per download) in South Korea is $53, the highest among all countries. Additionally, The Last War: Survival accounts for 30% of the revenue from strategy games in South Korea. ◾️In its first year, Monster Hunter Now has earned over $225 million, according to data from AppMagic. ◾️Trivia Crack by Etermax has been downloaded more than 800 million times. It took 11 years to reach this milestone. ◾️Using AppMagic, mobilegamer.biz found that games from Netflix Games have been downloaded more than 210 million times. The leader is GTA: San Andreas with 25.2 million downloads. ◾️Infinity Nikki by Infold Games has surpassed 14 million pre-registrations. The game, in addition to mobile platforms, will also be released on PlayStation 5 and PC. All the links to the sources are here: https://lnkd.in/dnGv8H-c

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Exploring the Dynamic Growth of PC Gaming in 2023 The year 2023 witnessed a remarkable resurgence in the PC games market, as indicated by the substantial growth in revenues. According to market researchers at Newzoo, PC game revenues surged by over 8% year over year, outpacing the marginal increase in console game revenues, which saw only a fraction of a percent growth. This disparity underscores the shifting landscape and preferences within the gaming industry, with PC gaming emerging as a significant player in the market. Newzoo's characterization of 2023 as a "recovery year" for games aligns with the notable growth observed in the PC gaming sector. The platform witnessed an impressive 8.4% increase in revenue from game sales, microtransactions, and subscriptions compared to the previous year, signifying a renewed interest and engagement with PC gaming. While PC gaming revenue lags behind that of mobile and console gaming, which totaled 39.6𝑏𝑖𝑙𝑙𝑖𝑜𝑛𝑖𝑛2023,𝑐𝑜𝑚𝑝𝑎𝑟𝑒𝑑𝑡𝑜89.9 billion and $52.4 billion, respectively, the growth rate on the PC platform indicates a promising trajectory for the market. This trend reflects the evolving dynamics of the gaming industry and highlights the enduring influence of PC gaming in the market. Additional contributing factors to the growth of the PC gaming market include the increased embrace of the platform by multiplatform publishers. Notable successes, such as more than half of the sales of Helldivers 2 occurring on the PC, and the strong performances of companies like Valve, Epic Games, and miHoYo, further underscore the positive momentum of PC gaming. Despite the resurgence of PC gaming, the gaming industry as a whole is in a phase of recovery, marked by a stabilization and modest growth in overall gaming revenue between 2021 and 2023. However, concerns about layoffs in major gaming companies highlight the complexities and challenges within the industry landscape, signaling the need for sustainable growth strategies. As the industry continues to navigate these shifts, it is essential to recognize the concentration of new game revenue in a limited number of titles and the decrease in playtime hours. These factors highlight the need for diversified and sustainable growth strategies to ensure the long-term prosperity of the gaming industry. The dynamic growth of PC gaming in 2023 not only underscores its enduring relevance but also sheds light on the evolving trends and challenges within the broader gaming market. Amidst these changes, the industry is poised for further evolution and innovation, shaping the future of gaming for years to come. https://lnkd.in/eJsWyE8A

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The gaming industry is evolving, not just in terms of technology and creativity, but also in its approach to environmental responsibility. We have a unique opportunity to address critical issues like climate change through our work and through having fun! At Virtuos, we recognize the environmental impact of our operations, particularly our energy consumption. That’s why we’re committed to transitioning to 100% renewable energy by 2025 and achieving carbon neutrality every year. By integrating sustainable practices into our business model, we aim to reduce our carbon footprint and inspire others in the industry to do the same. Let’s create a greener future, one game at a time. 🌱💚 #Sustainability #GreenGaming #RenewableEnergy #Virtuos

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💭 Insights from the reports of the last week (02.09.24 - 06.09.24) 1️⃣ South Korean Mobile market is changing while RPG revenue is declining, according to Sensor Tower The RPG genre, a historical foundation of the Korean mobile gaming market, has been declining since 2022. And in May 2024, its share in revenue dropped below 50% for the first time in recordings. Changes are happening not only on the genre level but on a sub-genre too. MMORPGs are losing to other subgenres (Idle-RPGs mostly) - they went from 78.8% in whole RPG revenue to 56.2% in 2024. People's behaviors are changing, and time-demanding hardcore games are losing the competition to more relaxed experiences. 2️⃣ Web shops are there, but people still have many problems with them, according to Sanlo While 26 mobile games use web shops in the top 100 by revenue, it can't be named as the best user experience. People are facing many troubles - trust issues, payment methods problems, bad UI/UX. Only a quarter of people prefer buying something in web shops. As I understand it, not because it's convenient, but because of the additional bonuses they're getting. Tricky stuff: to earn more, you need to give away more for the same price. And then comes the balancing issues. 3️⃣ German gaming market declined for the first time in years in H1'24, according to game - German Games Industry Association Both hardware (-18% YoY) and software (-6% YoY) declined in H1'24. This led to the overall market decline in the first half at 6%. Gaming subscriptions are the only growing segment (+25% YoY), but the size of it is too small to change the overall industry direction. Just an interesting fact - 16 million Germans found friends in video games. Friendship is magic! All reports of the week are stored here: https://lnkd.in/d_X2aPnf. Subscribe & share if you like it!

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🎮 Games Industry news in brief: 💰 Warner Bros. Discovery Considers Selling Stake in Gaming Division Warner Bros. Discovery is exploring the possibility of selling a stake in its gaming division as part of a broader strategy to bolster its financial position. Despite owning successful franchises like Harry Potter and Mortal Kombat, the company has faced challenges in the gaming sector. (source: https://lnkd.in/eJY2_38c) 🎮 Sony PlayStation Hardware Sales Decline Sony has reported a decline in PlayStation 5 hardware sales compared to the previous year. However, the company's overall revenue and profits increased due to strong performance in software and services. (source: https://lnkd.in/eW7yFBdB) 🕹 Epic Games Alters Battle Pass Item Policy Epic Games has announced a change to its Fortnite Battle Pass system, allowing players to purchase previously locked items after an 18-month period. (source: https://lnkd.in/e62Syq-K) 🃏 Indie Success Story: Balatro Surpasses Two Million Copies Sold The poker-inspired strategy game Balatro has achieved significant commercial success, surpassing two million copies sold. The game's developer is planning a free update to introduce new gameplay elements. (source: https://lnkd.in/e-ipzRam) 🐻 Five Nights at Freddy's Expanding Universe The popular horror franchise, Five Nights at Freddy's, is expanding with a new 2D game, Into the Pit, and a crossover with Dead by Daylight. Additionally, a kart racing game titled Five Laps at Freddys is in development. (source: https://lnkd.in/ejxnbQNm) 😱 Borderlands Movie Bombs at Box Office The Borderlands film adaptation has received overwhelmingly negative reviews, with critics panning the film's overall quality and lack of impact. (source: https://lnkd.in/e4FHBQb6)

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"Atlus is one of our most successful acquisition deals to date," says Sega Sammy as Metaphor: ReFantazio posts strong sales. Sega Sammy Holdings highlighted the success of Metaphor: ReFantazio and Sonic X Shadow Generations during a Q2 FY2025 earnings Q&A. Atlus, developer of Metaphor: ReFantazio and the Persona series, was praised as one of Sega’s “most successful M&A deals to date.” Acquired in 2013 for about ~$140m, Atlus has benefited from Sega’s global publishing reach, enabling broader multi-platform launches. “By joining forces with Sega, they have gained the capability to expand their targets,” said Sega Sammy, crediting the partnership and Metaphor’s high quality for its strong debut. Sega picking up Atlus has been pretty good for me. Just getting their games on more platforms has been a huge boon. With so many RPGs becoming less RPG and more action, Atlus is one of the only studios consistently putting out great classic-styled JRPGs with good production values. Atlus was also a great acquisition for Sega from a consumer perspective because it meant Sega could work with Atlus to expand to the ever-growing PC market. Sega made some really great decisions, particulary with Metaphor, and I'm glad to see those decisions paying off. - Going multiplatform from the start - Putting out a great demo that let you experience almost an entire in game cycle without time constraints All of that made possible because they trusted that the game was really strong. I hope this leads to more demos like this. Certainly up there for game of the year, and with Infinite Wealth, glad to see Sega supporting their top studios to do their thing.

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📊 Games & Numbers (29.05.24 - 11.06.24) 🎮 PC/console games ▪️ Star Citizen fundraising has surpassed $700 million, with more than 5.2 million donations. In August 2023, the news broke that $600 million had been raised. https://shorturl.at/XuONK ▪️ Blizzard Entertainment boasted that over 100 million people have played games from the Diablo series. https://lnkd.in/dPDsH_Px ▪️ Dragon’s Dogma 2 sales have reached 3 million copies. The first 2.5 million copies were sold within 2 weeks of release (the game was released on March 22 this year). https://lnkd.in/dei96Wyp ▪️ Content Warning has sold 2.2 million copies in 2 months. The total number of players has exceeded 8.8 million (the game was initially distributed for free). https://lnkd.in/dxfMx345 ▪️ Marvel Rivals already has over a million wishlists on Steam and EGS. https://lnkd.in/dZktsvVx ▪️ The Octopath Traveler series has surpassed 4 million copies sold. Both parts of the game were recently launched on Xbox Game Pass. https://lnkd.in/dUigFRr9 ▪️ Fallout 76 has reached 20 million users. In December last year, the number of players was 17 million. The DAU for Fallout games has soared by 600% following the success of the TV series. Todd Howard said he had never seen such a growth before. https://lnkd.in/d6rWbc6t ▪️ MultiVersus successfully returned to Steam with 153,000 concurrent users at launch. Now, the CCU has stabilized at 17,000. https://shorturl.at/feeTB 📱Mobile games ▪️ Rise of Kingdoms revenue has exceeded $3.5 billion. 25.6% of all money came from the USA; 14.4% from China; 12.6% from South Korea. South Korea is the leader in RPD (revenue per download) ($142) and ARPDAU (average revenue per daily active user) ($5). Following are China (RPD - $6; ARPDAU - $4.6) and the USA (RPD - $62; ARPDAU - $3.3). https://lnkd.in/dbx2FCUh ▪️ Dungeon & Fighter Mobile successfully launched in China. In the first week starting from May 21, the game earned $66 million on iOS alone, and revenue from both platforms exceeded $140 million (according to Niko Partners); the game was downloaded by 2.4 million users. In South Korea, the game has been available since March 2022, and in just over two years, it has earned more than $185.6 million. https://shorturl.at/gyxgb ▪️ Squad Busters earned $1.1 million on its first day (data from Sensor Tower). On the same day, the game was downloaded 8.8 million times. According to AppMagic, in the first week, the game earned $10.66 million (excluding platform fees and taxes). Yet, Eric Seufert doesn't believe those numbers are real pointing out that Squad Busters had 40M+ pre-regs. https://shorturl.at/iCeUL

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The mobile gaming landscape welcomes a new player: Juicy Button Games! Based in Limassol, Cyprus, this studio has already secured a promising $3 million in funding led by The Games Fund (TGF). Juicy Button boasts a powerhouse founding team. Alexander Kravchuk (creator of mobile strategy hit Total Battle), Anton Sinelnikov (design director of Pixel Gun 3D), and Aleksandr Zaytsev (co-founder of Mighty Party developer Panoramik) bring a combined track record of success. Their previous titles have reportedly garnered a staggering $180 million to $220 million in revenue and a massive player base with 43 million to 190 million downloads across their lifetimes. The studio isn't wasting any time setting its sights on a new challenge. Their debut project will be a 4X strategy game designed specifically for mobile platforms. This genre is currently dominated by Chinese developers, but Juicy Button aims to break the mold and become a "worthy European challenger." This sentiment aligns with TGF's vision. Ilya Karpinskiy, co-founder of the VC firm, sees immense potential in Europe's game development scene. "We want to connect outstanding gaming founders from overlooked regions with the global industry," says Karpinskiy, highlighting the firm's mission to bridge the gap between talented European developers and the international gaming market. Juicy Button Games, with its experienced team and ambitious goals, is definitely a name to watch in the mobile strategy space. Can they dethrone the current giants and reign supreme? Only time will tell, but their journey promises to be an exciting one. (source: https://lnkd.in/e94ebWGv)

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China's gaming regulator, the NPPA, approved publishing licenses for 15 foreign video games on June 5th, according to SCMP. This brings the total number of approved foreign titles in 2024 to 61, compared to 98 in all of 2023. The list, available on the NPPA website, leans towards mobile titles but also includes console and PC games. Here are some highlights: 🕹 Pokémon: Let’s Go, Pikachu! 🕹 Super Mario 3D World + Bowser’s Fury 🕹 Ultraman Legend of Heroes 🕹 Hatsune Miku: Colorful Stage 🕹 Valorant: Operation Primal 🕹 Black Desert Online 🕹 Samurai Shodown mobile 🕹 Railbound 🕹 For The King 🕹 Daemon X Machina 🕹 Dungeon Hunter 6 The most anticipated title is likely Valorant: Operation Primal, the upcoming mobile version of Riot Games' popular shooter. The NPPA approved the base game in December 2022 and greenlit the mobile version on June 5th. Valorant's PC version, launched in China last July, achieved considerable success, generating strong revenue for Tencent (Riot Games's parent company). While the mobile version's global release date remains unknown, its NPPA approval is a positive step. (source: https://lnkd.in/esr_Zf8D)

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📊 Games & Numbers (24.07.24 - 06.08.24) 🎮 PC/console games ▪️The cumulative sales of Pokemon Scarlet and Violet have reached 25 million copies. The game was released in November 2022 and has become the third game in the Pokemon series to achieve this milestone. ▪️EA has released a new hit - EA Sports College Football 25. Over 5 million people bought the game at launch, with another 500,000 joining through the EA Play Trial. Of these 5 million, 2 million purchased the $100 version to get early access to the project. ▪️Sales of Armored Core VI have reached 3 million copies. The game achieved this mark in less than a year. ▪️Manor Lords earned $60 million in 3 months of early access. The publisher is very pleased with the result. ▪️The Fallout series has influenced how much time users spend playing the series' games. The number of hours in Game Pass for the Fallout line increased 5 times in the second quarter of 2024 compared to the first, according to Satya Nadella. 📱Mobile games ▪️Revenue from MONOPOLY GO! has surpassed the $3 billion mark, as reported by Hasbro in its report. The game achieved this in 473 days, faster than any other in the history of the mobile market. ▪️Games in the Talking Tom series have been downloaded over 23 billion times. The projects’ MAU is at 470 million. The company has more than 20 projects in its portfolio, with 70% of the audience accounted for by the Tamagotchi-like games - My Talking Tom and My Talking Angela. ▪️Hero Wars: Alliance has earned more than $1.5 billion since its launch in 2017. During this time, the game has been downloaded over 150 million times. In the fall of 2023, GDEV reported revenue of $1.2 billion. ▪️According to Sensor Tower, Whiteout Survival has reached $1 billion in revenue. Among games released in 2023, it trails only MONOPOLY GO! and Honkai: Star Rail in revenue growth. 35% of the revenue comes from the US, followed by South Korea, Japan, and Taiwan. Interestingly, Saudi Arabia is second in downloads. ▪️GachaRevenue reports that Zenless Zone Zero earned $99.8 million on mobile devices in its first month. The portal relied on Sensor Tower data and calculated revenue from Chinese Android stores by multiplying the Chinese iOS revenue by 1.75. The methodology is understandable, but I cannot vouch for its accuracy. ▪️Sensor Tower reports that Solo Leveling: Arise earned over $100 million in the three months after its release. South Korea accounts for 33% of the revenue, while the US accounts for 19%. ▪️Game of Thrones: Legends by Zynga earned its first million dollars in revenue. The game took 11 days to achieve this, and its current daily revenue is $100,000. The data is based on AppMagic figures. ▪️The daily audience of ROBLOX reached 79.5 million people in the second quarter of 2024, a 21% increase from the previous year. ▪️Blood Strike by NetEase has received over 50 million installations in less than a year. The game was released in soft launch on October 28, 2023.

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🚀 Rovio and SEGA: A Match Made in Mobile Heaven? I just read this fascinating piece from MobileGamer.biz about how #Rovio is helping #SEGA make big moves in the #mobilegaming space. 🤓 Rovio’s expertise in creating long-lasting, engaging #mobile experiences (hello, #AngryBirds!) combined with SEGA’s iconic IPs like #Sonic makes for a powerhouse collaboration. SEGA’s entry into mobile #gaming hasn’t always been smooth, but leveraging Rovio’s proven strategies could be the game-changer they’ve been waiting for. 🚀 From integrating live ops to strengthening audience retention, it’s exciting to see how the two companies are merging expertise to dominate in this hyper-competitive market. This partnership also raises an interesting question: ➡️ How can legacy gaming brands best translate their IPs into mobile-first experiences without losing their identity? 😶‍🌫️

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Business of games: 14 biggest funding rounds, partnerships, and trends from the last week Investment round-up details for May 4th week. #238 1. Nintendo acquires Switch port specialist Shiver Entertainment from Embracer 2. IGN Entertainment buys GamesIndustry, RockPaperShotgun, other Gamer Network outlets 3. Firaxis vets found a new developer Midsummer 4. Keywords Studios green lights £2 billion EQT Group buyout offer 5. Sinn Studio raises $2.5M for real-time PvP VR combat game 6. Sega veterans Jarvis Crofts, Luke Greenaway, and Mark Dallamore have formed a new publisher-agency hybrid, Alibi 7. Atari acquires Intellivision brand, uniting competitors from gaming's early years. 8. Relic Entertainment has partnered with UK-based investment firm Emona Capital to become fully independent after being sold by Sega in March. 9. Rolling Stone has returned to games media by launching a new section, Rolling Stone Gaming. 10. Anomaly has raised $1.45 million for an AI-driven Layer 3 Web3 gaming platform. 11. Elixir Games acquires RoboKiden and teams with Ava Labs 12. Swordsman Studio Lands $2.5M For New PvP VR Combat Game 13. Autodesk acquires Wonder Dynamics 14. Plarium and Big Fish up for sale at Aristocrat Top Trends: 1. Embracer CFO and deputy CEO Johan Ekström stepping down, 2. Sony making PlayStation mobile store for F2P games 3. Moonton not for sale as Bytedance stays in the game with new CEO 4. Sega reaches financial targets one full year ahead of schedule in record fiscal year #gamingIndustry #gamedesign #mobilegames #gamedev #gamedevelopment #gamedeveloper #indiedev #unity3d #madewithunity

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What is Esports Marketing? Esports marketing is a way for brands to connect with the fast-growing world of competitive gaming. It involves promoting products or services to the gaming community through partnerships, sponsorships, and advertisements during Esports tournaments or events. Why Should Brands Care? Growing Audience: Esports has millions of passionate fans, mostly young, tech-savvy people. Brands can reach a large, engaged audience. High Engagement: Gamers are highly engaged with the content they consume. Brands can create meaningful connections through creative ads, partnerships with streamers, or sponsoring teams. Brand Loyalty: By being part of the gaming culture, brands can build loyalty among young consumers who appreciate brands that support their favorite teams or players. How Does Esports Marketing Work? 1. Sponsorships: Brands can sponsor events, teams, or players, helping to fund tournaments while getting their logos and products in front of fans. 2. Content Creation: Collaborating with gaming influencers to create unique, engaging content that resonates with their followers. 3. In-game Advertising: Placing brand messages within the game itself or during broadcasts of live events. Esports marketing allows brands to tap into a rapidly growing industry and build a strong connection with a valuable audience. Let's Connect 🤝🏻 [email protected] #Esports #brands #connect #marketing #growing

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Finally in mid-October, a 2024 game surprise out of nowhere! I have a friend and mentor at Tencent whose knowledge of games and, really, everything is unmatched and whose opinion I deeply respect. We share a passion for old-school point-and-click adventure games, so imagine my excitement when he said, "Amir, you should check out The Precinct by Fallen Tree Games" (and published by Kwalee). For old-school gamers, The Precinct hits so many buttons. It might remind you of APB and Police Quest. For mid-school vibes, think L.A. Noire and classic procedurals. And for newer players, you might sense some influences from Mafia or Grand Theft Auto 2. What is it? It's a police action procedural game set in a top-down city. You’ll alternate between pursuing criminals and handling cases in an open-world city grid. You'll be putting evidence in lockers, mirandizing witnesses, and cruising the streets - sometimes chasing criminals, other times tackling various objectives. It’s a blend of action and detailed procedural gameplay. This demo is part of the Steam Next Fest, and it suggests a Q4 2024 release - a thrilling prospect. While I’ll keep an eye on its long-term engagement, I can genuinely say The Precinct activated so many of my gaming sensors. It feels accessible, fun, and perfect for those moments when you just want to unwind. I'd love to hear your thoughts. Try the demo, available until Monday, and let me know if it resonates with you as much as it did with me! For that matter, just play as many demos as you can this weekend - I have seen a bunch that are fantastic. This and Styrax Studios Inc.'s Button Man are my two favorite demos of 2024.

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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Updated 11/10/24: 1,039 New Games Jobs at 250+ Companies Category #3, Resource #11 at amirsatvat.com https://lnkd.in/d6x5NHMZ Looking for new opportunities in games? Please check out Resource #11 - the most robust new games roles resource out there! Combining it with Resource #10 (Games Jobs Workbook - our long-form flagship resource updated every 1-2 months) offers the most comprehensive view of the games job market worldwide. It's not just about the total aggregate numbers - our data is the cleanest! I run a 9-step process to keep everything clean, accurate, and automated: When the role was posted How it categorizes across our 20 standard community functional groups Dedupe for the same roles in multiple locations Clean out miscategorized roles Tell you where the role is Tell you if it's remote or not - for real Tell you if it is a reposted role or not with conditional formatting - for real Give you a direct link to apply Explore more and dive into your next big opportunity! Always free and without ulterior motives, for gamers!

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More bad news today with GAMURS Group (the owners of major publications including Dot Esports, Destructoid Video Game News, and Twinfinite LLC) has seemingly cut a number of jobs without warning, with an unknown number of staff affected. Gamurs Group previously made redundancies in July, with teams from the above publications also seemingly affected. To those impacted please check them out here: 🥇First, reach out to us at People Can Fly Studio, we have many roles open right now in Canada, the UK, Ireland and Europe, please check them out here: https://lnkd.in/eWpV5PbA 🥈Next, Discipline Games Jobs Resources: Over the past months I have created 9 (at time of writing) Games Jobs Resources to find jobs in a wide range of disciplines, and I would urge you to check them out, if anything just to see what would be available to you: https://lnkd.in/ePywd2kq You can find over 6,000 jobs there. 🥉 Third, the Ultimate list of Video Games Career Resources: This should be your one-stop shop for all information. My dear friend Amir Satvat maintains these documents, he is a legend for doing this - please check them out: https://amirsatvat.com/ I urge you to check out the areas in particular about CV support and mentoring, as these will help you no matter what industry you are hailing from or are looking into going next. 🎖 Finally, do not give up. Ever. No matter how dark things may look right now, I KNOW you will get through this, you have got this! 👊 Remember you are not alone. If you need help, advice, or even an ear to listen, we're here for you. Always! ➡ A request to my community, please can I ask you to repost this post to your colleagues and friends, so that we can get as many into jobs as possible! And please comment if you or your studio are currently hiring - let's help each other! Much love ❤️ #gamursgroup #twinfinite #dotesports #destructoid #layoffs

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