Franck Vidal

With Quantcast's self-service platform, businesses of all sizes may now reach new audiences by providing tools and data that were previously only available to large advertisers. Provides solutions for the changing environment of digital marketing, as old cookie-based advertising approaches are phased out. Speaking about the launch, Konrad Feldman, CEO of Quantcast, said, “Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third-party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.” Meanwhile, Clare Rogers, business director at This is Flow, stated, “Thanks to Quantcast, we’ve been able to efficiently target our key audience segments, resulting in higher engagement and conversion rates. Their innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients.” #technology #artificialintelligence #digitaladvertising  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Yahoo Advertising and Innervate (formerly RevJet)’s Yahoo Creative accelerates programmatic technology to enhance real-time creative development with advanced AI and data.  It is also an omni-channel solution compatible with CTV, mobile, display, DOOH, and more, delivering consistent and impactful creative across all platforms. Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said, “Yahoo Creative represents a major technological advancement, combining AI, data, and human expertise to usher in a new era of creative for advertisers. It empowers brands to achieve greater personalisation and engagement, driving superior campaign results.” Also commenting on the launch, Tony Gemma, vice president and head of Yahoo Creative, shared, “Yahoo Creative represents a key advancement in creative within our industry. By bringing together Innervate’s cutting-edge technology and integrating our robust data and creative services, Yahoo Creative is transforming the potential for creativity and delivering superior results for advertisers.” #marketing  #advertising #platforms ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Through this update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels. Liam McCarten, vice president of Asia-Pacific at StackAdapt, commented, “With the introduction of our self-serve brand lift studies, we're giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility." #platforms #advertising #asiapacific ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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As media professionals, we often face the tough task of balancing short-term performance with long-term brand building. It's a constant struggle: do we focus on quick sales or invest in growing the brand for the future? We frequently hear from our clients, "We'd love to focus on brand building, but we need the sales." However, it's not about choosing one over the other — they are most effective when they work in tandem. Achieving long-term ROI and full-funnel impact requires a cross-media mindset, we need to break out of our usual ways and think broadly. This means spending money where it matters and measuring the total impact of our marketing efforts. #MarketingStrategy #BrandBuilding #MediaChallenges #LongTermSuccess #BalancedApproach #SalesAndBrand #CrossMedia #MarketingROI

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Taboola’s ‘Abby’ provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more. Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns.” #generativeai #advertising #global ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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🌐 Navigating the B2B Ecosystem? It's more complex than ever! 🧩 Kiaran Geen, President of Dentsu B2B APAC, sat down with Andrew Birmingham 🕵️‍♂️ from Mi3Australia to dive deep into the evolving challenges of B2B marketing. The conversation revealed a key insight: corporate buyers' priorities are getting personal, valuing ethics, care for partners, and community engagement. Marketers are uniquely positioned to connect with these changing priorities, equipped with data and customer insights that sales teams might not have. As Kiaran highlights, "Marketers have access to the buyer journey in ways others don’t. It’s time to leverage that knowledge and help your brand truly stand out." Read the article: https://lnkd.in/gMSBk_an #B2Bmarketing #dentsub2b #superpowers

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What’s Happening Now and Why It’ll Matter Tomorrow 🔮 Trends come and go, but the ones we’re seeing across APAC right now are shaping audience behaviour in ways that will have a lasting impact. From epic video game fandoms to Instagram Stories revealing generational quirks, these aren’t just flash-in-the-pan moments—they’re signals of where attention, loyalty, and influence are heading in the mid to long-term. Here’s what I’m seeing and why these shifts will be game-changers for brands willing to tap into them. 1️⃣ Black Myth: Wukong – More than just a game! It’s inspiring cosplay, content creation, and even a tourism surge in Shanxi, China. When a video game can drive real-world outcomes, there’s no reason your brand can’t tap into the magic of fandoms. 2️⃣ Instagram Story Posting Styles – Ever noticed how different generations post on Instagram? Gen Z loves unfiltered chaos, while millennials are all about curation. Brands are jumping on this trend across industries—fitness, travel, F&B. If you're not tailoring your content to these unique styles, you might be missing out. 3️⃣ Labubu & Local Produce Bag Charms—In response to the ongoing trends of bag charms and Labubu, people are now hanging giant toys and even local produce like onions and bananas as bag charms! It’s quirky, bold, and totally viral-worthy. This is a reminder that standing out in unexpected ways is key to staying top-of-mind. 4️⃣ Duo.nuna from Pemalang – Cross-generational K-Pop love from a small Indonesian town! It’s proof that fandoms can bridge generations and geographies, opening new opportunities for brands to create deeper connections with audiences. The digital landscape is moving fast. Brands that listen and respond to what audiences are talking about will be the ones to win on relevance, mental availability, and trust. Let’s make sure we’re part of that conversation. 🚀 #DigitalMarketing #Trends #APAC #ContentMarketing #BrandStrategy #Trust #Relevance #ActiveSocial

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📣 THIS JUST IN!! Check out our latest guide: The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. The APAC media landscape is undeniably distinct, requiring marketers to have tailored insights. Our guide offers essential knowledge on media quality and performance solutions to help you maximize ROI across digital campaigns in APAC. Download a copy here: https://buff.ly/3AKtWeJ #digitaladvertising #verification

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Explore the future of media with dentsu! Check out the latest trends shaping the industry in 2025. #MediaTrends #dentsuInsights

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The end of third-party cookies has been looming for some time, and Google's recent delay only postpones the inevitable. Ad tech leaders agree that our industry needs big changes, moving away from identity solutions that rely heavily on third-party cookies and traditional identifiers. The next wave of identity-based ad solutions needs to work for advertisers and consumers alike. The Trade Desk has long been preparing for this transition, working tirelessly to build solutions like Unified ID 2.0 - an open-source ID system that replaces cookies with encrypted email identifiers, enabling targeted advertising across platforms. This is about creating a better internet for everyone - consumers, advertisers, and publishers. Hear more views from adtech leaders via the link in comments.

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🌟 OTT in Southeast Asia: Big Opportunities for Brands🌟 Over-The-Top (OTT) platforms are growing fast in Southeast Asia, creating exciting opportunities for advertisers. Netflix's plan to launch its own advertising technology platform by the end of 2025 is a game-changer for brands. 🚀 Key Highlights: - Rapid Growth: Netflix’s ad-supported plan has grown to 40 million users globally in just a year. - New Partnerships: Collaborations with companies like Nielsen and DoubleVerify will help measure and verify ad campaigns. - Buying Options: Netflix will expand its buying capabilities, adding partners like Google and The Trade Desk this summer. 📈 Opportunities for Brands: - High Engagement: Over 70% of Netflix’s ad-supported users watch more than 10 hours a month. This means brands can reach a very engaged audience. - Cultural Impact: Netflix shows and movies often become cultural hits, giving brands a chance to connect with fans in a meaningful way. - Seamless Ads: Netflix’s new ad tech aims to make ads feel natural and enjoyable for viewers. 🌐 Why Southeast Asia? The OTT market in Southeast Asia is booming with a young, tech-savvy population. More people are watching streaming platforms, giving brands a great opportunity to increase their digital presence and engage with new customers. 📊 Start Now: By 2025, the OTT ad spend in Southeast Asia is expected to double. Brands that start developing their OTT strategies now will be well-positioned to capitalize on this growth. Southeast Asia’s OTT landscape is full of potential. Brands should consider using these platforms to reach active and engaged audiences. #OTT #Streaming #Advertising #DigitalMarketing #SoutheastAsia #Netflix #BrandEngagement

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APOS never fails to impress, gathering top-tier talent from around the world to discuss, debate, and predict the media industry within APAC and beyond. My key takeaways: 1.    Vivek Couto – highlighting that while streaming & digital advertising will continue driving growth, linear TV remains a key profit generator in mass markets. 2. James Gibbons – pointing to the rising influence of anime - predicting further growth and popularity, particularly in Western markets. 3. Joe Ravitch - emphasized the shift toward experiential entertainment, with live music revenue surpassing global box office figures. 4. Jaeson Ma – presenting a vision of the future where "social commerce" becomes a major driving force in media and consumer engagement. 5. John M. Penotti – stressed the increasing global appeal of Asia-centric scripted content, which can travel and succeed across international markets. 6. Anurag Dahiya – shared innovations in cricket, with the ICC exploring new formats beyond T20 and short-form versions to capture emerging markets. This was a first market introducing for Alier Media, which I am delighted to have taken the plunge with my friend and now business partner Alex Maier, just a shame his putting game isn't up to par. 😂 #thingsarebrewing #IOFilms #AlierMedia My love to all of the APOS folks this year: Paras Sharma, Mandy Mah, Avi Himatsinghani, Josephine Lim, Elliot Renton, Marc Bruce, Anne Chan, Kaiyan Chen, Dale Levin, Rathindra Basu, Sam Stitcher, Alysha Chopra, Julius Toh, Sammy Elazab, Sam Hall, Josh Smith, Yasuhide, Mike Kerr, David Goldstein, Mark Francis, John Williams, Vineet Puri, Mabel Yeong, June Choi, Jo Parkinson, Subrat Kumar Bhuyan, Shiuree Ibrahim, James Ross, Dhivya T, Unmish PARTHASARATHI, Shahid Sen, Simon Bates, Isaac Bess, Jonathan Ellis

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From a growl to a roar! See how dentsu malaysia, Heineken and FreakOut drove 3x more traffic, CTRs over 7%, and a groundbreaking 30,000+ attendees to the Tiger Den event - outperforming the benchmarks of leading ad giants! Watch our case study video to see how we made it happen. #CaseStudy #DigitalAdvertising #FreakOut #RichMedia #Native

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Space to watch #3 - Retail Media Networks Retail Media Networks, spotlighted by Uma Ranganathan, Head of Solutions Development for dentsu Singapore, are set to revolutionize APAC’s ad spend in 2024! 🚀 With the power of first-party retail data, brands can now achieve 100% addressable, shoppable, and measurable interactions. This shift towards deterministic data is transforming media planning and buying, making every consumer touchpoint more impactful. As e-commerce matures, the projected $4.7B market in Southeast Asia by 2030 highlights the immense potential for growth. 📈 Ready to leverage this trend? https://lnkd.in/eWREkFbD #RetailMediaNetworks #eCommerce #AdvertisingForecast #APACAdSpend2024 #dentsuAPAC

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📜 [Member's Research] DoubleVerify: First APAC-focused Global Insights Report for 2024 🚀 What innovative strategies are APAC companies implementing to enhance media quality in digital advertising? DoubleVerify's new "APAC-focused Global Insights Report for 2024'', uncovers key trends and challenges faced by advertisers across the region, highlighting the growing urgency for media quality. Key highlights: 🤖 Discover how Generative AI is driving a significant increase in ad fraud schemes and variants globally ⚠️ Uncover the reasons behind the decrease in brand safety and suitability violations globally for DV advertisers 💡 Explore the disruptive threat of low-quality content and Made-For-Advertising sites impacting digital ecosystems 🔍 Learn how AI-driven campaign optimization is enhancing media quality for APAC marketers Check out the full report now on IABHK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DoubleVerify #APACInsights #MediaQuality #AdFraud #GenerativeAI #DigitalAdvertising #BrandSafety #DigitalFutureTogether

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3 highlights, 2 learnings and 1 quest. All from D&AD Festival. ✨ My top moments include: Crying in the middle of Yusu Sasaki's talk 👉🏾 Toyota's VoiceWatch campaign helping the blind watch sports games with Dentsu = sobbing Arif Haq's masterclass on judging creative quality 👉🏾 Listening to everyone's perspectives of ads - LOVE 👉🏾 Defining creativity beyond lightbulb moments and mystical words - LOVE EVEN MORE Meeting and chatting with people 👉🏾 Photographers, recent grads, designers, strategists and so many more 💎 2 takeaways that hit hard: Stand up for something that stands out 👉🏾 It's easy to be average, it's hard to create something exceptional and get it through red tape It's easy to take feedback, assume and run with it 👉🏾 It's better to check what applies to the idea and what's about your execution 🧭 My self-assigned quest: Check my assumptions. Is it really a "genius" ad? Why? 👉🏾 Find ads that impacted and evaluate. 👉🏾 Find ads that flopped and interrogate. (Side note: When's the last time an ad made you cry/emotional?) #dadfestival24 #LearningAndDevelopment #321Wrap

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Brilliant presentation by Laetitia Lim from Quividi at the World Out of Home Organization conferenc, really informative, adding true value. Retail media covers a multitude of signage, from vinyl, paper/card, loyalty programme & so on, through to digital, & understanding how to add consumer intelligence through integrated 1st party data is critical…. Excellent

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Brightcove's ‘Marketing Insights’ allows marketers to track data from inbound traffic to their videos capturing viewer origins through UTM parameters and analysing which campaigns are driving video views and conversion. Katherine Klingler, chief marketing officer at Brightcove, said, “Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge." Meanwhile, Scott Levine, chief product officer at Brightcove, commented, “We’ve transformed the traditional concept of UTM links, a tool marketers have relied on for years, by integrating it directly into our video player." #marketingautomation #martech #videomarketing ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Awards] Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht

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The time is NOW to future-proof your search and content strategies! Partner with Greenpark to stay ahead of the curve and unlock new opportunities. #SearchStrategy #ContentStrategy #Greenpark

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