Eu Gene Ang

Brand Genericide....heard of this? I am delighted to be invited to share my views on this topic in this article by Straits Times. Probably it is a new word to some, but it has caused significant loss of revenue and resources for brands to protect their trademark. This is why savvy brand management is important - where the usage of appropriate strategies is crucial to avoid falling into this pit. If you are a marketing or brand management practitioner, have you considered this issue? Food for thought. #branding #brandmanagement #brandgenericide #brandstrategy #trademark #IPmanagement

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Demand for Digital, Care Economy skills slated for growth: SkillsFuture SG As Industry 4.0 transforms the way we operate and work, the demand for digital and care economy skills is set to rise. As Benjamin Mah, Co-Chairman of the Talent Committee at @SGTech, highlighted, “Embracing new digital skills training today is not just an investment; it’s a business commitment in the new digital and care economy.” According to SkillsFuture SG, the following 11 skills are expected to see growth in the digital sector: Programming and Coding Software Testing Embedded Systems Programming System Configuration Management Qualitative Analysis Business Requirements Mapping Information Collection Sales Channel Management Product Development Software Design Market Research In the care sector, these 6 skills are deemed essential: Continuous Improvement Management Practice Supervision Effective Client Communication Staff Continuous Learning Staff Communication and Engagement Ethical and Professional Integrity At World Skill Center, Bhubaneswar, we are continually evolving our courses and learning offerings to better equip our students for technical and vocational education. It’s crucial to stay informed about the trends and the skills that organizations and economies identify as essential for empowering youth to embrace the future. https://lnkd.in/gnzwRWTR #DigitalSkills #SkillDevelopment #TVET #WSC Ministry of Education, Singapore (MOE) Odisha Skill Development Authority - OSDA

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Arthur Kiong, the CEO of Far East Hospitality Management (S) Pte Ltd, was about to lose his job. He didn’t have a marketing plan for the launch of the Grand Hyatt but his competitors had already started their campaign. But then… the Gulf War erupted. And that saved him?! 🤣 📍To listen to Arthur's full episode on the So This Is My Why Podcast, check out the links in the comment below!

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Sharing some snippets on Omnichannel, Ecommerce and Digital Marketing. Thanks MARKETECH APAC for a great article!

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From hard disks to high-tech services, Singapore has proven that adapting to change is the key to success. As entrepreneurs, we all face challenges and uncertainties in our businesses, but let's take a cue from this dynamic city and make the bold decision to evolve with the times. Remember, the choices we make today will shape our future. ✨ #Singapore #EconomicShift #Innovation #FutureForward #DareToDream #entrepreneur #adopt #business #motivationalspeaker #businesscoach #keynotespeaker #businessgurukul #businessaudit #businessjeeto #vip #ujjwalpatni

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Today, I had the pleasure of sharing about 'Maximising revenue by attracting, engaging & acquiring new customers' at a joint event between VisionGroup & VK Transformation Pte. Ltd. Both Hui Jie Lim & I explored the exciting intersection between digital marketing and generative AI! Here are some key insights: 👬 16% of Singapore’s current workforce comprises of Gen Zs, and they have become a vital customer segment that SMEs must target if they wish to expand their businesses to younger audiences. 📱Gen Zs are tech-savvy with digital channels, are drawn to products that align with their values, and prefer brands that offer personalisation to them. 😥 If SMEs neglect considering younger audiences, they are likely to become disconnected and risk losing their business to rivals that more effectively leverage on new digital marketing trends to stay relevant and competitive. 🧠 Hui Jie’s insightful sharing and demo of how Vision Group’s AI bots streamline customer service show that the incorporation of generative AI in business operations can improve cost effectiveness, accuracy of information, and resource utilisation. This session reinforced the idea that by adopting digital marketing and AI solutions, SMEs can significantly improve their strategies and gain a competitive edge. Thank you Hui Jie Lim & VisionGroup for your collaboration & support. 💯 Transform your business now with up to 50% support from EDG (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026) or MRA grants, training & development via VK Academy. Elevate your grant application chances with our 100% application success rate! 🚀 📊Curious about how our Digital Marketing Experts can help you target at the younger generation and drive sales during the holiday season? Contact us today for a complimentary digital audit https://lnkd.in/gXmRipmV! #holidaymarketing #marketingstrategy #digitalmarketingplatforms #digitalmarketing #vktransformation #visiongroup

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The 10th ASEAN Marketing Summit In front of the all my honourable ASEAN guests, I shared my thoughts about ASEAN in 2025. My presentation was called “Reimagining Market-ing for The Next ASEAN”. For me, Marketing and Market-ing are two different things. Marketing is a noun. However, Market-ing is a verb. It is a continuous process of dealing with the ever-changing market. Thus, we need to start from understanding the 5 Drivers of Change. Using the 5 Drivers of Change framework, Technology is the Primary Driver of Change. The emergence of generative AI technology should be anticipated through ASEAN connectivity. Each country should learn from the others how to help each other make the latest generative AI work well in ASEAN. Political-Legal, Economy, and Social-Culture are the Main Drivers of Change. In political-legal, many disputes had to be resolved together immediately so that it wouldn’t affect the economy. According to ASEAN Investment Report 2024, China is vastly expanding its investments in ASEAN, particularly in the manufacturing, retail, and real estate industries. ASEAN is very ambitious for realignments, as stated in the ASEAN Socio-Cultural Community Blueprint 2025. Social-culture is intended to make ASEAN societies inclusive, sustainable, and resilient. The Final Driver of Change is Market. ASEAN is determined to stand out in the global market. Especially with the increasing amount of foreign investment and the implementation of RCEP (Regional Comprehensive Economic Partnership). I thought that this could be accomplished by learning from others, building networks, and actively seeking business opportunities in ASEAN. Jakarta, December 4, 2024. #HermawanKartajaya #Marketing #ASEAN #ASEANMarketingSummit #MarkPlusConference

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Thrilled to share key insights from the "Digital Marketing Conference: Crafting Presence Through Artificial Intelligence " held in KL on June 5-6, organised by Skill-Lyft. These were my takeaways: AI is an enabler, but human creativity reigns supreme. We saw inspiring examples from HP's coloring pages to Diageo's packaging and Coca-Cola's futuristic taste visions. Compelling positioning and personalization are key. Large Language Models (LLMs) and Generative AI are transforming the marketing landscape, but we need a strong brand identity to differentiate ourselves in the sea of content. Canva's AI tools are taking presentations, images, and creatives to a whole new level, as Edrina Faizal explained. "You won't lose your job to AI, but to someone who knows how to use AI." Stella Wong offered the POWER prompt formula for crafting impactful campaign titles. Google Gemini's AI assistant is a powerful tool for spotting trends, generating ideas, and crafting content, as Alan Prendergast from Google highlighted. Beyond AI, omnichannel marketing is crucial. Christy Ng's success story emphasizes social media, e-commerce, brick-and-mortar, and affiliate marketing. Smarter sales & marketing are within reach with human-like AI chatbots, as Dave Leong Kuan Yew from 10x Marketing pointed out. The "Reinvention Future Back Strategy" with AI tools helps identify customers, develop growth strategies, and maintain a competitive edge, according to Jacqueline Alexis Thng 汤淑兰 Alexis Thng. Cleve.ai streamlines content creation, transforming recordings into short-form content and analyzing performance, as Ashvin Praveen shared. Huge thanks to all the panel speakers for their valuable insights! Excited to implement these learnings and drive AI innovation in digital marketing! #DMCKL2024

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Because everyone has time to read a weekend magazine these days......😲🙄🤦‍♂️🤣"TODAY to merge with CNA, become digital long-form weekend magazine". The same as SPH who publish the Straits Times/Business Times and are now hilariously a non-profit who previously falsified reading numbers to justify higher advertising CNA/Today are struggling in this world of free content on social media. Also they're all tainted by being owned in one way or another by the government so you have to judge every story on these platforms with that filter. Hence why they are less read and less trusted than more independent media. But social media is the reason why every media brand struggles to make money. Unless your content is compelling, engaging, unique and unmissable such as The Guardian or the FT, both of which I happily pay for, then you have nothing to offer. SPH/CNA/Today is not that. So why would anyone pay? What do you think? https://lnkd.in/g9pNeeZT

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Designing Success: How Strategic Positioning Captivates Customers I had an unexpected yet eye-opening experience while shopping at Singapore Changi Airport’s Jewel. While I was there with my wife and daughter, what really caught my attention wasn’t their interest in the newly opened ladies' store but the store’s striking design and concept. The interior was so unique and immersive that I felt like I had been transported culturally to another country! It was clear that this was a China-based brand, with the clothes and items priced on the higher end. But beyond that, the shop’s concept was nothing short of amazing. Whether or not the store will find success remains to be seen, but one thing is certain — it’s already doing something right by drawing people in through a well-thought-out positioning strategy. It’s a reminder that success doesn’t happen by chance; it’s built through intentional design and strategic consideration. Opportunities come when brands take the time to truly understand what will captivate their audience.

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Working no more no less. I feel sad that people have that opinion - do what I am paid to do & not any more than that. Hope this young person realises that work done determines performance grading. And then, performance grading is relative. His/her grading determines amount of annual increment (if any), profit-sharing bonuses, promotion opportunities et al. Someone is gonna be a rightly unhappy camper in 2, 3, 5 or so years when he/she is in a dead-end job, not much pay increment or constantly being "let go" upon contract expiry whereas their hardworking peers power ahead in life. I am not saying work til you drop or continue with exploitative employers who squeeze every ounce from you. Know your limits. Find a happy balance. But do your very best each time. If u can do more, volunteer to do more. Grab every opportunity to grow, learn, try, shine. Agree? https://lnkd.in/gNz9vrf9

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The PR Blueprint: Real-World Strategies and Stories Fri, 3-5pm 28 June Melissa Chan, has been involved in PR (Public Relations) for a long time now, and it was in this job that I met her many years ago. She has also actively writes on PR in Linkedin, and has a steady number of followers who are interested in this field. Tomorrow, she'll be a sharing a lot of real stories that happens in the world of PR. This free course is In conjuction with National Training Week #NTW Date : 28 June Fri Time : 3-5pm Registrion: Link in Comment Places: Filling up Price : Free (NTW)  Hosted by : Cad Training Centre For : Malaysians only  Link to register in the Comment section Cad Training Centre's Free courses during NTW. 1. Excel 2. Logistics and Supply Chain 3. Autocad 4. Finance for Non-Finance 5. Handling Relationship Issues (Coaching) 6. Incoterms 7. Power BI 8. Linkedin for Personal Branding 9. AI for Managers 10: Using Microsoft Teams for Collaboration 11. Public Relations (PR) - Real World Case Studies About the course: This course will let the participants know and understand what PR is. PR is all about building relationships and trust. During this training, learn about what are the PR tactics. Learn how to write press releases, determine target audiences and the channels that will work best, and how digital media may help PR and marketing, and the media industry. #Nationaltrainingweek #NTW #HRDF #HRDCorp #Training #Courses #lnd #learningandDevelopment #PR #Publicrelations

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WARNING: Blatant marketing spiel ahead, please skip if you're allergic. But I know you'll read it anyway, because the rest of your news feed is so dull. I conduct two types of Generative AI Masterclasses for The Straits Times in Singapore. The Generative AI Masterclass: This is designed for the general public. We ran our first session in Feb (sold out), and the next one will be on 8th May (also sold out!). Our third session will be on 1st Aug and you can sign up for it now. In this course, I introduce the class to the inner workings of Gen AI and we go through different hands-on exercises to show how it can be applied to improve our daily work and personal lives. The Feb class was really interesting as the participants came from such diverse backgrounds and jobs, and many shared how they intend to use Gen AI for their own needs. The Generative AI Masterclass For Teenagers: Designed for students aged 13-16, my goal is to help them become a new type of AI-powered learner who will leap ahead of their classmates. (Don't you love how I instigate friendly competition?). I'm also looking forward to seeing what new and amazing things the students will generate in this workshop. The workshop is a one-time session on 19th June and it has limited seats. So parents of teenagers, if you want to get your kids out of your hair for a day and have them learn something really useful, you know what to do. I've placed the sign-up links in the comments, please let me know if you have any questions!

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Good morning from Perlis, USA 🇲🇾 In the crowded world of retail, standing out with a memorable brand can be challenging. But sometimes, brands can end up too familiar… While in Perlis, Malaysia, I stumbled across a local retail mart with a name, logo, and look suspiciously reminiscent of a certain global giant we all know. The resemblance? Let’s just say it’s like Walmart’s long-lost cousin, complete with a familiar logo and font! It’s a reminder of how powerful branding can be – after all, we instantly recognize certain colors, logos, and names. But it also highlights the fine line between inspiration and imitation. For this small mart, adopting a similar look to a huge name might be a way to attract customers, yet it’s also a good example of the blurred lines in branding that could backfire or even limit brand growth down the line. Investing in an authentic, unique brand identity, even for local businesses, can make a lasting impact. After all, a strong, original brand tells a story, builds customer loyalty, and can grow organically without hitching a ride on another brand’s identity. For businesses, big or small, nailing down what makes your brand unique is the key to standing out for all the right reasons. Let’s keep building brands that reflect our own values, stand out, and leave a memorable mark on our customers – no ‘inspiration’ needed! Have you come across any “familiar-looking” brands that made you do a double-take? Share them in the comments! ⬇️ P/S: I am not advocating to copy or follow this exact method to build your brand. Please be authentic 🤣 #Branding #Marketing #Retail

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Delighted to share the latest podcast episode in the series ‘Conversations that Count’ with Singapore-based professionals. 🇸🇬 Meet Nadiya Omar, a seasoned media professional with 18+ years of experience in crafting effective comms and media strategies. She believes that in media and advertising, the people behind the work are just as important as the work itself and she's passionate about empowering individuals to be their best at work. ✨ In this episode, Nadiya shares her insights on recognizing burnout, setting boundaries, and practicing self-compassion. 💖 Learn about the impact of technology, the necessity of clear communication, and the importance of knowing your limits. 👉 Tune in for practical tips on saying no, delegating effectively, and fostering healthy communication practices. The link is in the comments. ‼️These episodes are crafted to spark conversations and shared learning. We're all learning together—none of us are experts! So... 👉 We'd love your feedback. After listening, what resonates with you and what would you like to add to this conversation? SIXCOMMS #Podcast #Wellbeing #CommunicationSkills #Compassion #Burnout #SayingNo

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ONE Championship, once proudly showcased by the Singapore Economic Development Board (EDB) as a shining example of creative entrepreneurship in Singapore, just laid off dozens of employees. But wait - where was the foresight from EDB? 🤔 They’ve spent years promoting this brand as the *future of sports media in Asia*, yet here we are, with jobs on the line, and Singapore left in the dust as ONE shifts its focus elsewhere; mainly Thailand. EDB's quick move to offer post-layoff support is damage control, not a real solution. Isn’t it time we questioned whether the EDB’s strategy actually fosters long-term sustainability in the companies it promotes? Does the "glamour" of showcasing firms like ONE outweigh the need to ensure they’re truly committed to the Singaporean economy and workforce? This isn't just about a few dozen jobs - this is about accountability. If we are positioning Singapore as a hub for innovation, we need to ensure that companies nurtured by government agencies like EDB aren’t just using our platform for short-term gains, only to abandon our workforce when times get tough. Singaporean workers deserve better than to be collateral damage in the EDB's chase for "innovative" companies. 💡 We need a more holistic approach that ensures businesses supported by public agencies are committed to the long game. Otherwise, we’re just marketing a dream that doesn’t deliver. #singaporeeconomy #jobsecurity #publicaccountability #corporateresponsibility

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Are treatments in Singapore private hospitals necessary when the public health care standards are high? Especially when the lifetime premium for private hospitalisation coverage can reach over $300k in a lifetime! I share my experience claiming for private hospitalisation and why speed is one of the key considerations: https://lnkd.in/gtzRSKYa

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A book selfie? Why not! (Instead of the usual wefies & toilet selfies 😆) I’ve been engaging with Eric Sim on LinkedIn since early this year and I always remind myself to get his book “Small Actions: Leading Your Career to Big Success” from Kinokuniya Malaysia, KLCC. As a key opinion leader on LinkedIn, Eric has opened up my mind in many ways. 🔹I first heard the term “social capital” from him and realised I was already building mine naturally on LinkedIn - by creating meaningful content over here, consistently. In his book, he mentioned about the importance of networking and the goodwill that we gradually build up with others. Each time we are genuinely nice and help someone, we are actually generating some social capital. In the long run, this may open many doors of opportunities. 🔹I can also relate when he mentioned “combo specialist” – Having a combination of extra different skills won’t be wasted and it can be very helpful in our career. Example, I am involved in the business development of Cardiberry yet, at the same time, I can do video content + also linkedin marketing. 🙏🏼 Thank you, Eric Sim! Your small actions have a big impact on others. Can get your autograph one day? 🤭 P.S If there is one small action you would like to do now, what would it be? #OneThingToKnow Maybe by saying a quick “hi” here? Never know this one small action can lead to many opportunities & possibilities. Happy Friday all! 😄 ~ Cheers, Crystal L.

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🚨 FirstCom Academy suspension: Is the entire SkillsFuture ecosystem at risk? FirstCom Academy’s suspension isn’t just a blow to its own reputation - it hurts the entire training provider community, especially those who are playing by the rules. Legitimate providers who are dedicated to delivering high-quality education now risk being tarnished by association with marketing misconduct that they had no part in. This raises a critical question: Will this one misstep create a ripple effect that harms the entire SkillsFuture initiative? 🤔 While SkillsFuture SG's actions are necessary to maintain the integrity of the system, they should also recognize that legitimate training providers - who operate with integrity - will bear the brunt of this situation. Stricter oversight and regulations might be the answer, but we cannot allow honest providers to become collateral damage in the fight against unethical marketing. It’s time to strike a balance: regulate effectively, but also protect the businesses that are doing things right. The last thing we want is to make it harder for people to access legitimate, high-quality training because of a few bad actors. What do you think? Is there a way to hold bad actors accountable without punishing the good ones? 💬 #SkillsFuture #TrainingProviders #LifelongLearning #SkillsDevelopment #Regulation

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