Cher De Silva Soriano

Apirada Benchakaranee, CEO of CXM, dentsu Thailand, and Merkle Thailand, discussed customer experience strategies to drive business growth at the CX Executives Thailand Summit. She identified 3 growth factors: 🔍 Insight to Foresight: Gain deep customer understanding, like an X-ray machine, and strategically forecast future trends in an era where experiences outweigh traditional product and service sales. 🧍‍♀️🧍‍♂️ Human Orchestration: Seamlessly integrate and humanise experiences across platforms and boundaries using data, technology, and AI, all with a human-centric approach. 🔗 CX Organisation: Strengthen internal and external collaborations to create an integrated, customer-centric experience ecosystem. Speak to us for transformational customer experience growth journeys: [email protected] #MerkleTH #dentsuSEA #dentsuThailand

63

Whether it’s product, customer, or brand research, embark on your projects with confidence. Experience an end-to-end survey platform that brings impactful data to life. Get in touch with us today to learn more: https://lnkd.in/gbNu5XYb Marcus Lim Carissa Chua Sandra G. Jaylene Pay Anton Martin Hui Xin Audrey Cheah Tram Nguyen Bianca Urrutia Juda Kanaprach #Survey #SurveySoftware #Data #MarketResearch #Marketing #Analytics #Insights #SoutheastAsia

11

Mimrah Mahmood, Vice President – Enterprise (APAC) and Partner at Meltwater Asia-Pacific, commented on the challenges faced by social media teams: “Social media teams are in an unenviable position of doing a lot more for their organisations this year with limited resources and budget. Concerningly, not having a defined social media strategy is a more prominent challenge in APAC than other regions. With the typical social media user using 6.7 platforms each month, brands need to understand the usage intent of their target audience for their platform of choice. With bandwidth being a major concern, it is crucial that teams identify which are priority channels and customise content accordingly.” https://lnkd.in/dEdgZ5Mt

5

Dream Incubator and Dentsu Soken Inc. Forge Strategic Business Partnership to provide full-service solutions from concept to technology implementation   Dream Incubator Inc. (Chiyoda-ku, Tokyo; President and CEO: Takayuki Miyake; hereinafter DI), a supporter of new business and industry development, and Dentsu Soken Inc. (Minato-ku, Tokyo; President and CEO: Hirohisa Iwamoto; hereinafter Dentsu Soken), a catalyst for corporate and societal evolution through technology, are delighted to announce our recent business partnership agreement, which took effect on Thursday, July 4, 2024. This strategic collaboration is aimed at enhancing the growth of both organizations. This strategic partnership combines the consulting expertise of Dentsu Soken in manufacturing and customer touchpoints with DI's proficiency in enhancing corporate value through strategy consulting and technology solutions such as business production. By integrating the technology implementation resources from across the Dentsu Soken Group, the two firms will extend their capabilities to offer extensive and holistic assistance in addressing the management challenges of a wide spectrum of client enterprises. The two companies will merge their unique expertise, insights, and consulting capabilities to provide seamless, end-to-end support—from devising business and operational strategies to implementation—and jointly strive to enhance and amplify the corporate value of client enterprises. ▼ Click here to read the full article:  https://lnkd.in/gfnecUab ▼ Source (Japanese): https://lnkd.in/grmab9kZ #DI #DISEA #Strategic Business Partnership # Dentsu Soken

13

🌍 Unlocking Growth in Central Asia & CIS 🌍 How can brands effectively reach and engage their target audiences in the rapidly evolving markets of Central Asia and the CIS region? Dive into media consumption patterns, social media trends, and the growing importance of local insights. Discover in our new series why understanding local cultures, languages, and behaviours is crucial to crafting impactful communications strategies that resonate with consumers. 🛈 Explore key insights that helps brands connect meaningfully in these diverse and dynamic regions. #ActionCentralAsiaCIS #MeaningfulConnections #marketingtrends #CentralAsia #CIS

18

Navigating the fusion of social media and SEO in the digital age! Gary Cheung, General Manager of Hong Kong & Taiwan at NP Digital, discusses how Search Generative Experience (SGE) enhances user search with AI, and why integrating SEO and social media is key for online visibility and engagement. Discover strategies to elevate your digital marketing. Read more here: https://lnkd.in/gwb4DUWa  #DigitalMarketing #SEO #SocialMedia #AI #MartechAsia

15