Chanel Ang

Worried about shrinking budgets but still expected to deliver big? It's time to redefine marketing success! 🚀💥 Join us at #TheBigLeapSingapore for an exclusive deep dive into "𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁𝘀 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆 𝗜𝗻 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗧𝗶𝗺𝗲𝘀." With marketing budgets shrinking, the pressure is on—but so is the opportunity to innovate and excel. Discover cutting-edge strategies and tactics that will empower you to achieve more with less 💰, turning constraints into catalysts for success. 📈💡 Connect with fellow marketing leaders, share invaluable insights, and gain the tools you need to lead your team to new heights. 🚀 Don’t miss out, register now: https://bit.ly/4d0L5ip Adjust & 8x8 #BigLeapSingapore #MarketingLeadership #MarketingEfficiency #B2CMarketing #OperationalExcellence Sangeeta Jash, Bing T., Neha Wadhwani, Marc-Antoine Hager, Jezreel Teng, Abigail Anthony, Bern Pangilinan, Ivan Poh, Bo Cheng Kuah 柯柏丞, Suhas Jagannatha, Supreet Kini, Zeus Khambatta, Wei Li Saw

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⏲ Less than 24 hours left to register for SINGAPORE MARKETER'S UNCONFERENCE! You have better things to do than sort through a catalog of talk-track topics that aren't relevant to you. The Singapore Marketers' Unconference is an uncommon model where you can interact, connect, and learn from senior B2B field and partner marketing executives in Singapore. We'll discuss topics like: →Partner Ecosystem: Unlocking Margin Expansion Alongside Revenue— Learn how to build a strong partner ecosystem that drives revenue and margin expansion. →Co-Marketing: Why is it so hard?  Discover the common challenges and obstacles that marketers face when implementing co-marketing initiatives, and get practical tips on how to overcome them. →Aligning Field and Partner Marketing: Navigating the Attention Economy Find out how to effectively align your field and partner marketing teams to drive results in today's attention economy. →Making Leadership Care About Ecosystem-Led Growth Learn how to communicate the value of ecosystem-led growth to your leadership team and get buy-in for your partner marketing initiatives. When: [10th September 2024, 10:00 - 18:00 SGT] Where: [PARKROYAL COLLECTION Pickering, Singapore] Who: Marketers, partner marketers, and anyone interested in learning about partner marketing and ecosystem growth Register now: [bit.ly/3PNLFq0] #marketers #partnership #comarketing #b2bmarketing

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𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐚 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 𝐃𝐨? 𝐀𝐧 𝐄𝐚𝐬𝐲-𝐭𝐨-𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞 Imagine you're planning a grand party. You want it to be memorable, with a specific vibe, theme, and overall experience that guests will talk about for years to come. Now, think of a branding agency as your expert party planner but for businesses. They don’t just throw any party—they create a unique, unforgettable experience that perfectly captures what you want to convey. Here’s how they do it: https://lnkd.in/e-qPjxvY

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Discover how to select the right #TikTok influencers, set impactful KPIs, and create content that converts with our latest guide. 💡 Key Takeaways: 1️⃣ Indonesia has become TikTok’s largest market globally, with 127.5 million users as of April 2024. 2️⃣ Over 20% of TikTok users aged 16 to 25 make purchases directly based on influencer recommendations, driven by trust and affinity. 3️⃣ Social commerce in Southeast Asia is on track to reach $85-$125 billion by 2027, fueled by TikTok’s growing influence. With TikTok’s massive impact in Southeast Asia, now is the time to leverage this platform for real growth. 👉 Read the full article: https://lnkd.in/gE8_HAuH #TikTokMarketing #InfluencerMarketing #DigitalBusinessLab #SEAmarketing #SEAinfluencers

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Ben Chew, our Managing Partner on Scaling-Up Brand Revenue 💰 If you are at the 19th BFM Brandfest today, look forward to Ben taking the stage at 2:45PM to share how your Brands can leverage affiliate marketing to scale up your returns on investment! Discover how marketers can leverage tools, and data from affiliate marketing. Learn why investing in this area is essential and uncover undervalued revenue streams to rapidly boost total revenue and market share. BFM 89.9 - The Business Station #RemixingEvents #TheBFMBrandfest2024 #BFM899 #Networking #AffiliateMarketing #MarketingStrategy

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Not sure whether to invest in search ads or display ads for your business in Singapore? 🇸🇬 Learn the key differences and discover which strategy will help you drive more success! From targeting the right audience to maximizing visibility, this guide breaks down what works best for your goals. Whether you're aiming for immediate clicks or long-term brand awareness, knowing how to leverage both search and display ads can give you a competitive edge. Find out which approach suits your business and boosts your ROI. To learn more, read https://lnkd.in/g-9r_xHf #ClickAcademyAsia #SearchAds #DisplayAds #DigitalMarketingSG #Singapore #MarketingStrategy #OnlineAdvertising #PPC #SEM #MarketingTips #BusinessSuccess

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Have you ever noticed age stereotypes in TV commercials? 📺👵👴 Dive into the world of ageism in advertising and see how it impacts perceptions, even here in Singapore. Discover why it's time to challenge these outdated portrayals and promote inclusive messaging for all ages. Let’s explore how brands can shift toward more positive and respectful representations that resonate with everyone. Read more... https://lnkd.in/gWNJTWuy #ClickInsights #AgeismInAds #InclusiveMarketing #SingaporeMedia #AgeStereotypes #TVCommercials #AgeismInAdvertising #Singapore #PositiveRepresentation #RespectfulMessaging #InclusiveBrands #MarketingTrends

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In Malaysia, staying ahead in social media marketing is crucial. For 2024, businesses need to adapt to emerging trends like new platforms, video content, and social commerce. These trends can enhance your online presence and drive results. Discover how to leverage these trends for promotion, engagement, advertising, and brand awareness. Whether you’re a digital marketer, business owner, or just curious, this article is for you. Stay tuned as we delve into the top trends you need to know for social media marketing in Malaysia in 2024. 📖 Read the full article on our website: https://lnkd.in/gsTUV-5P #Shinjiru #Shinjiruhosting #SMM #DigitalMarketing #SEM #Marketingtips

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Curious Saturday: Want to succeed in business? Find a problem to solve Anthony Tan — the CEO of Grab, Southeast Asia's leading super-app — talks about launching a business that not only turns a profit but also helps people and the environment. In conversation with digital strategist Amane Dannouni, Tan discusses the design choices and tension points of running such a company and why it's something every entrepreneur should consider doing. https://lnkd.in/epTsynnA

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The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. #cxpose.tech. #marketing #marketer #performance #study #singapore https://lnkd.in/gQtjGkRa

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What if a media house had floods of information coming from every channel imaginable, from Google Analytics to TikTok, where it feels impossible for them to keep up?​ Ever feel like your data is like trying to catch a waterfall with a teacup? 🌧️ Too much coming in, and not enough getting captured? 🤔​ ​ So, how do you ensure that your data infrastructure is more than just a sieve, leaking valuable insights?​ Our client – A leading Thai media house faced this exact challenge, and they needed a robust, automated data solution to capture, process, and transform a deluge of data into actionable insights—without drowning in complexity or costs. ​ ​ That’s where our team at DatalensAI stepped in, helping them optimize their data pipelines, cut down on inefficiencies, and ultimately, enhance their customer experience.​ Curious about the specifics? Dive into our latest blog where we unpack the technical challenges, the solutions deployed, and the key takeaways that could transform your own data strategy. ​ ​ Read the full case study here! 👉-https://lnkd.in/g5kCSgVf #DatalensAI #EnterpriseAI #DoMoreWithData #Casestudy #Media​

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Register here → bit.ly/3RE1Y9Q Southeast Asian consumers highly value seamless, unified experiences from brands, yet few currently receive them. To address this gap, companies are turning to personalization and generative AI. While many brands have basic customer data management systems, they lack advanced tools for audience segmentation, automated marketing, and personalized experiences. Don't miss this exclusive opportunity to discuss with Ming Fai Chak from Adobe on July 17th during this networking dinner at The St. Regis Kuala Lumpur as we delve into the latest findings from the Adobe 2024 Digital Trends report for Asia Pacific and Japan, exploring the transformative impact of Generative AI on the region, discussing how organizations are preparing for and implementing this groundbreaking technology. Admission is complimentary for eligible participants. Ronita Mullick Nilesh Banerjee La-i-matti War Nongbri Sashena Hassamal Senjuti Ghosh Saket Bengani Sandeep Sivaram Mitch Speers Ashutosh Prasad #AdobeDigitalTrends #GenerativeAI #DigitalTransformation #AIInnovation #FutureOfTech #APACTrends #DigitalEra #AIAdoption #TechLeadership #AIImpact #AsiaPacificTrends

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Register here → bit.ly/3RE1Y9Q Southeast Asian consumers highly value seamless, unified experiences from brands, yet few currently receive them. To address this gap, companies are turning to personalization and generative AI. While many brands have basic customer data management systems, they lack advanced tools for audience segmentation, automated marketing, and personalized experiences. Don't miss this exclusive opportunity to discuss with Ming Fai Chak from Adobe on July 17th during this networking dinner at The St. Regis Kuala Lumpur as we delve into the latest findings from the Adobe 2024 Digital Trends report for Asia Pacific and Japan, exploring the transformative impact of Generative AI on the region, discussing how organizations are preparing for and implementing this groundbreaking technology. Admission is complimentary for eligible participants. Ronita Mullick Nilesh Banerjee Sashena Hassamal La-i-matti War Nongbri Senjuti Ghosh Saket Bengani Sandeep Sivaram Mitch Speers Ashutosh Prasad #AdobeDigitalTrends #GenerativeAI #DigitalTransformation #AIInnovation #FutureOfTech #APACTrends #DigitalEra #AIAdoption #TechLeadership #AIImpact #AsiaPacificTrends

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The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

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💥 Performance Marketing: The Future of Advertising in Singapore 💥 Why gamble with your marketing budget when you can leverage performance marketing—where every dollar spent is measurable, scalable, and outcome-driven? 💰 Singapore's fast-paced digital ecosystem is demanding accountability like never before. Gone are the days of spray-and-pray advertising! Today, businesses need strategic precision with a laser focus on ROI. 🔍 But let’s be clear: Performance marketing isn’t magic—it’s a data-driven discipline. It’s about using analytics, customer insights, and sharp execution to fuel your marketing funnel. 📈 Want to dominate your industry? You must move beyond the noise and embrace: 🔥 Targeted ads that convert.  🔥 A/B testing that sharpens your edge.  🔥 Optimisation that keeps you winning. Stop wasting resources on "vanity metrics" and invest in strategies that drive REAL results. This guide from MediaOne breaks down how Singaporean brands can master the game; https://lnkd.in/giKd6A2A 💡 #PerformanceMarketing #DigitalStrategy #MediaOne #MediaOneBlogs #SingaporeBusiness

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We’re thrilled to announce that our very own Michelle Tenoudji — Global Business Director at Clickr — will be moderating a panel discussion at Marketech APAC E-Commerce Marketing Malaysia 2024! Join us alongside Kaspersky Southeast Asia’s eCommerce Lead, Mark Opao and Unifi of Telekom Malaysia’s VP of Brand Marketing, Andrew Pinto, for an insightful session on Shaping E-Commerce Triumph: The Ongoing Evolution of Digital Media for Enduring Impressions, where we’ll dive in to: 💾 Immersive Technologies: Discover how AR and VR are changing the game for e-commerce experiences. 💾 AI-Driven Personalisation: Understand the role AI plays in tailoring customer experiences through advanced recommendation engines. 💾 Interactive Shoppable Content: Dive into the trend of interactive content that's set to dominate e-commerce and enhance engagement in the coming year. Let’s explore these valuable insights and navigate the ever-evolving digital landscape together. See you there! #ClickrMedia #DigitalTransformation #ECommerce #AR #VR #AI #InteractiveContent #DigitalMarketing #PanelDiscussion #MarketechAPAC2024

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