Mad About Marketing Consulting

🤝 True partnership means sharing both challenges and victories. At Mad About Marketing Consulting, we don't just serve clients—we become an extension of their team. Our recent collaboration with Baiduri Bank Group showcases that while marketing advisory work may not always result in flashy campaign visuals, the strategic impact runs deep. Sometimes, the most transformative solutions come from tackling those behind-the-scenes challenges that never make it to a portfolio. Proud to have partnered with Baiduri Bank Group's marketing and business teams to drive meaningful change from within. See how we did it 👇 #MarketingStrategy #FinancialServices #BusinessTransformation #ConsultingLife #BruneiFinance ********************************************************************* Hi 👋 - we are a B2B and B2C marketing advisory firm backed by a 👩💻 founder who has more than two decades of transformative marketing experience combined with change management, customer experience and process, people and platform optimization experience. Connect with us for a chat as we love to solve problems, big or small. https://lnkd.in/g_HNg7qr #futureofmarkekting #madaboutmarketingconsulting #marketingforthenextgen

📱 Innovation Spotlight: FOOH Advertising Breakthrough in South Korea Excited to share a compelling case study on how WE-AR and Chupa Chups revolutionized outdoor advertising through FOOH (Fake Out-of-Home) technology. The Challenge: Create high-impact brand visibility without the astronomical costs of physical installations. The Solution: A virtual Ferris wheel at Seoul's Seokchon Lake, using cutting-edge CGI and AR technology. The Results: ✓ 10M+ cumulative views ✓ Significant cost savings vs. traditional OOH ✓ Breakthrough social media engagement This campaign exemplifies how innovative technology can transform traditional marketing constraints into creative opportunities. Full case study in the link below. If you missed out article on "The Evolution of Out-of-Home Advertising: From Traditional to Digital to “Fake” - read herehttps://lnkd.in/gnq4aCKD #MarketingInnovation #FOOH #DigitalTransformation #AdTech #MarTech 

💡In 2025, corporate employees could emerge as the next wave of influencers. With Gen Z demanding brand authenticity and personal connection, companies are looking to hire in-house influencers. From day-in-the-life vlogs to Q&A sessions with colleagues, these social media professionals will capture their company’s essence on video. They'll jump on the latest trends to add humor to employer branding and coach executives on using video effectively. But unlike traditional content creators, these influencers will be full-time employees, with the goal of attracting young talent and new customers on social media. Subject matter experts and key opinion leaders (KOLs) are today driving conversations by sharing insights on company updates and industry trends, explains Dr. (h.c.) Jaslyin Qiyu, MD at Mad About Marketing Consulting. ❓What do you think about the corporate influencer trend? Share your thoughts below or by posting a video with the #BigIdeas2025. 💡And check out the rest of this year’s Big Ideas here: https://lnkd.in/BI25Asia

People I meet for the first time always ask me -what sets you and Mad About Marketing Consulting apart from the multitude of marketing agencies out there, to which I would answer wryly that I'm not an agency. I'm a consultancy. Then they would ask me - "does that mean you cannot implement?", which I would answer - "yes I can. I do both, just as your in-house marketing team would". It seems unfathomable to them, especially in the fractional world of marketers who are either "too senior to execute" or "too junior to advise". This interview with The CXO Time says it almost all in terms of what drives me, what I wake up for and why I'm doing what I am doing. Marketing that drives business value. Walking the Talk and Leading by Doing. Hope it resonates. 😊 Thank you for the opportunity! 💗 https://lnkd.in/gtJ6R8Ku

Even AI needs a holiday perhaps? Out of curiosity, I asked these AI assistants about chatgpt's breakdown, including Chatgpt itself and here are their responses: - Chatgpt: in denial - Claude: tries to be tactful - Perplexity: very comprehensive view and even ratted on Meta's own outage - Llama: seems eager to share how bad chatgpt's outage was Lesson learnt: don't put all your eggs in one basket. Crowdstrike scenario should have taught everyone something....

The advertising landscape is witnessing a fascinating evolution: Fake Out-of-Home (FOOH) advertising is reimagining how brands capture attention in public spaces. While traditional OOH commands premium rates (US$19K-128K) and DOOH drives innovation, FOOH emerges as a game-changing approach leveraging CGI and AR to create viral moments. Consider this: The Chupa Chups campaign by WE-AR at Seoul's Seokchon Lake achieved 10M views with a virtual Ferris wheel—demonstrating how FOOH can deliver extraordinary impact at a fraction of traditional costs. As the APAC DOOH market accelerates toward US$34.45B by 2029, FOOH introduces a compelling blend of creative freedom and digital engagement. Curious to explore how this evolution is reshaping brand experiences? Dive into our latest analysis on the transformation of OOH advertising. https://lnkd.in/gnq4aCKD #DigitalMarketing #OOHAdvertising #MarTech #Innovation #BrandStrategy

Be it virtual influencers created and owned by digital agencies or brands themselves, there's an undeniable rise in their influence, especially in Asia. Sharing a write-up of my presentation given last week on the same topic - I explore how AI is fundamentally transforming influencer marketing, revealing insights that challenge traditional engagement paradigms. Key Strategic Insights: • 46% of Gen Z shows increased engagement with AI influencers • 3x higher engagement rates compared to traditional approaches • Traditional brands using it as a way to change the perception amongst the Gen Zs. The transformation extends beyond metrics - it's about creating sustainable, scalable digital presence that resonates with evolving consumer expectations and going back to your key objectives of "why" and "what" - using AI as an enabler and not the end goal. Fad or here to stay - happy to hear your thoughts! #MarketingTransformation #AIInnovation #DigitalStrategy #FutureOfMarketing #MarketingConsulting #StrategicLeadership

🔄 Breaking Down Marketing Silos: B2B and B2C Cross-Learning Opportunities. Being familiar with both B2B and B2C marketing approaches have equipped us with a more holistic perspective that we bring forth to help our clients. Our latest analysis reveals compelling opportunities for cross-pollination of strategies that can transform your marketing effectiveness. B2C can elevate their approach through B2B's: • Deep value proposition development that transcends surface-level benefits • Relationship-based marketing strategies that foster long-term engagement • Educational content approaches that build authority and trust B2B can innovate through B2C's: • Emotional connection strategies that humanize business relationships • User experience focus that simplifies complex journeys • Dynamic social media engagement that builds authentic communities Read our insights and transform your marketing approach. https://lnkd.in/gRnd9eA5 #MarketingStrategy #B2B #B2C #MarketingInnovation #StrategicMarketing

📊 Strategic Marketing Budget Planning: A Framework for Success Effective marketing budget planning isn't just about allocating dollars—it's about making strategic investments that drive sustainable growth. Key considerations for your 2025 planning: • Historical performance should guide, not dictate future planning • Balance acquisition AND retention investments • Include employee development as a core budget component • Build in flexibility for emerging opportunities and changing needs We have a comprehensive framework to help marketing leaders navigate their annual planning process. Read our latest article on both the framework and what it entails! What's your approach to marketing budget planning? What elements do you find most challenging - ping us for a complimentary consult! https://lnkd.in/gpTrh9z5 #MarketingStrategy #BusinessGrowth #MarketingPlanning #LeadershipInsights #MarketingROI #StrategicPlanning ************************************************************* Hi 👋 - we are an award-winning B2B and B2C marketing advisory firm backed by a 👩💻 founder who has more than two decades of transformative marketing experience combined with change management, customer experience and process, people and platform optimization experience. Connect with us for a chat as we love to solve problems, big or small - https://lnkd.in/gwNhTMHT

As 2024 draws to a close, the trends defining our world are coming into sharper focus, even as fresh challenges and opportunities arise — from breakthroughs in AI to ongoing conflicts at Europe’s borders and in the Middle East. What can we expect to happen in 2025? Every December, LinkedIn News spotlights bold predictions from our editors and experts around the world, from the International Monetary Fund's Kristalina Georgieva to Zoom's Eric S. Yuan to change leaders like Friska Wirya, that are poised to shape the year ahead. This year’s 10 Big Ideas offer a glimpse into the transformative impact of AI on strategic decision-making and workplace inclusivity, the future of medicine through telesurgery, emerging lifestyle trends like alcohol-free drinks — and much more. ❓What trend or idea do you think will have the biggest impact next year? Join the conversation in the comments or share a video with #BigIdeas2025.