ConfirmU

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🎮 Revolutionizing Financial Literacy Through Gaming: The Power of Psychometrics 📊 💡 Did you know? 31% of individuals identify as Money Avoiders, struggling with financial decision-making. Only 8% are Money Monks, showing high discipline but low risk tolerance. Psychometric-driven tools can increase loan approval rates by 17% by analyzing money attitudes. Platforms using psychometric insights report a 20% boost in customer retention and higher GMV (Gross Merchandise Value). 📈 In e-commerce, understanding financial profiles impacts real results: Retailers: See 19% higher sales by tailoring offers based on buyer psychology. Consumers: Access better terms and higher credit limits with personalized insights. Platforms: Retain more sellers and achieve stronger market positioning through data-backed strategies. At ConfirmU, we transform these insights into action through our 3-minute gamified experience. No personal data needed—just smart, privacy-respecting psychometrics that redefine financial literacy and lending decisions. 💡 What’s your money attitude? Explore how psychometric insights can unlock smarter financial decisions for you or your business. #FinancialLiteracy #Psychometrics #FintechInnovation #DataDrivenInsights ConfirmU

How a 3-Minute Game Reveals Your Financial Personality: Insights into Psychometric Scoring ConfirmU's 3-minute game offers a groundbreaking approach to understanding financial behavior through psychometric scoring. By assessing players' psychological traits, the game provides insights into their financial attitudes, risk profiles, and decision-making tendencies, offering a modern alternative to traditional credit scoring methods. Money Attitude: Core of Financial Personality Money attitude reflects an individual’s psychological and emotional approach to money. It drives how they manage, spend, save, and invest. Psychometric data divides individuals into key profiles, each representing distinct financial behaviors: Spenders: Enjoy immediate spending over saving. Money Monks: Avoid money’s influence on life. Money Amassers: Accumulate wealth for security. Risk-Takers: Embrace financial risks for high rewards. Money Avoiders: Tend to ignore financial responsibilities. Bingers: Alternate between spending sprees and strict saving. Traits Measured by the Game such as: Numeracy: Understanding numbers in decision-making. Judging: Quick financial decision-making. Sensing: Perception of immediate opportunities. Introversion/Extroversion: Social tendencies impacting financial decisions. Neuroticism: Handling financial stress. Integrity: Honesty in financial dealings. Intuition: Trusting instincts in money matters. These traits build a comprehensive view of how individuals approach financial decisions. Why It Matters? Traditional financial assessments rely heavily on credit history, often missing the full picture of someone's financial mindset. Psychometric scoring through a game reveals real-time behaviors, providing more inclusive and accurate insights into financial personalities. Wanna learn more??Contact Us at www.confirmu.com

In just 3 minutes, you can discover your financial personality with ConfirmU’s innovative psychometric game! 🎮💡 Did you know that 60% of Americans struggle with financial literacy? This quick and interactive tool analyzes key traits like decision-making, risk tolerance, and spending habits, offering valuable insights into how you manage money.  Research shows that individuals with a strong understanding of their financial behaviors are 2.5 times more likely to achieve their financial goals. Psychometric scoring is gaining traction in the financial sector, with over 80% of financial institutions believing it enhances customer understanding. Additionally, 70% of consumers express interest in tools that assess financial habits beyond traditional credit scores. Try the game now at ConfirmU to gain a clearer perspective on your financial mindset. Your journey to better financial wellness starts here! #Fintech #FinancialPersonality #PsychometricScoring #MoneyManagement #ConfirmU #Innovatio

ConfirmU's Journey in India: Key Milestones and Success Stories Imagine a farmer in rural India who has a strong repayment history but needs a formal credit score. He approaches a local bank for a small loan to buy better equipment, but traditional credit assessment methods need to recognize his potential, and his loan is denied. Now, consider a different scenario: a new, innovative credit scoring system identifies his true creditworthiness, allowing him to secure the loan. This is the revolution that ConfirmU is bringing to the Indian financial landscape. ConfirmU began its journey in India in December 2020, partnering with Experian, Sonata Finance, and the Grameen Foundation. The collaboration focused on 30,000 women in Uttar Pradesh and Madhya Pradesh, marking the start of ConfirmU’s mission to enhance financial inclusion in India. Key Milestones in India 1. Partnership with Bridge2Capital In April 2021, ConfirmU teamed up with Bridge2Capital, further embedding itself in the Indian financial ecosystem. 2. Pilot with a leading private bank In September 2021, a pilot with a leading partner bank underscored ConfirmU’s growing influence within India’s banking sector. 3. Collaboration with Urban Money ConfirmU’s collaboration with Urban Money in July 2023 further solidified its presence in the financial services sector. Challenges in the Indian Market 1. Risk Aversion Among Lenders The Indian lending market is often characterized by a cautious & extremely conservative approach, making introducing and adopting new credit assessment models challenging and a long awaited cumbersome process. 2. Market Education Educating the market on the value of innovative solutions like ConfirmU’s is difficult, with many lenders comparing them to traditional credit benchmarks like CIBIL. 3. Lack of Commitment There is often a lack of commitment and communication from lenders to fully test and implement new models, slowing the adoption of innovative solutions. ConfirmU’s Proven Expertise Lending Target Groups: Consumers and Small Businesses. Predictive Models: Assess intent and willingness to pay. Outcomes: Improved predictions for default and approval, leading to better loan offer acceptance rates. Success Story: Reducing Rejections in South India A significant case study from South India highlights ConfirmU’s impact. A leading NBFC-Fintech faced high rejection rates due to strict business filters. ConfirmU’s model re-evaluated previously rejected applications, bypassing most exclusion rules except for compliance checks: Eligible Among Previous Rejects: 56.5%. Confirmed Using ConfirmU's Model: 32.12%. Percentage of Customers Paying Once Confirmed: 82.4%. Overall Increase in Scorable Base: 88.6%. Ready to Enhance Your Credit Assessment? Partner with ConfirmU today and discover how our models can help you unlock new opportunities in the Indian market. Contact Us to learn more.

The Role of Games in Credit Scoring: How Interactive Tools Are Shaping Financial Assessments How Gamification is Revolutionizing Credit Scoring Gamification simplifies the traditional process of credit scoring by making it more interactive. Users now have a more hands-on approach to understanding and improving their credit, which can often feel inaccessible. Gamified tools turn financial tasks into achievable goals, providing immediate feedback and rewards that encourage continuous engagement. 1. Simplifying Financial Tasks Gamified credit tools break down complex financial tasks into manageable steps. Instead of overwhelming users with a mountain of financial data, gamified platforms offer small, achievable challenges. For example, users might be encouraged to meet a spending target or make timely payments, and they receive points upon completion. 2. Reward Systems Gamification introduces rewards for good financial habits. When users hit milestones—such as reducing debt or improving their payment history—they may unlock rewards such as badges, premium services, or even better financial products. These rewards make credit improvement feel more like an engaging challenge rather than a tedious obligation. ConfirmU: Gamification in Action ConfirmU has taken gamification to the next level by introducing a unique credit scoring system based on psychometric data through a 3-minute game. This approach is designed to assess credit risk regardless of a consumer's age, gender, or past financial performance, offering a more inclusive way to evaluate creditworthiness. How ConfirmU's Gamified Credit Score Works Psychometric Data Collection: ConfirmU's game collects psychometric data during a short, interactive 3-minute game session. This data is then used to create a consumer credit score, providing insights into the individual’s financial behavior and risk profile. Accessibility for All: The game can be played at any time—such as while waiting for a delivery—or within a set period after an invitation (e.g., 24 hours). Incentivizing Participation: Consumers can be incentivized to play the game by offering vouchers, discounts, or premium subscriptions. This encourages users to engage with the platform, making the process enjoyable while simultaneously gathering essential credit data. What Needs to Be Done? Integration: ConfirmU provides a game URL and API to pull the credit score and insights from the data collected. The platform can embed the game directly in its app. Platform Analytics: Once the data is gathered, ConfirmU offers a dashboard for platforms to monitor: Credit and spending score analytics "What-if" simulations and score weightage Insights into traits and consumer money attitudes Are you interested in leveraging gamification to enhance your credit scoring process? Contact ConfirmU today to integrate our game-based solution into your platform and start engaging with consumers in a whole new way.

Picture this: Your customer places an order online and, instead of idly waiting for the delivery, gets an invite to play a simple 3-minute game. No personal data is required—just a fun, engaging game that evaluates their creditworthiness based on psychometric insights! 🎮 Here’s how it works:  -Play anywhere, anytime: right after an order or within 24 hours.  -Instant perks: Incentivize them with discounts or premium offers for participating.  -Seamless setup: All you need is a URL and API from ConfirmU, and you're ready to go! And guess what? 47% of users engage longer when games are involved, resulting in smarter credit decisions. Ready to transform your customer experience with this game-changing solution? Let’s make it happen with ConfirmU! #Fintech #CustomerExperience #CreditScoring #Gamification

Case Study: How ConfirmU Transformed Loan Approvals with Gamified Assessments . In the competitive world of microfinance, lenders often face the dual challenge of mitigating risk while increasing loan disbursals. ConfirmU has introduced an innovative solution through loan gamified assessments that address these challenges head-on. This case study highlights the transformative impact of ConfirmU's approach on one of our clients, a leading Microfinance Institution (MFI) in Cambodia. The Challenge They Faced Our client, a leading MFI in Cambodia, struggled with several significant issues: Risk-Averseness: The institution's stringent risk policies resulted in numerous loan rejections, missing out on potential creditworthy customers. Market Education: Lenders were skeptical about new engagement methods and failed to see their potential compared to traditional credit assessment benchmarks like bureaus Scores. Commitment Issues: There was a lack of willingness and ability to test and adopt new assessment techniques. These challenges led to a high number of loan rejections and missed revenue opportunities. The Solution We Proposed ConfirmU's gamified assessments provided a groundbreaking solution. By leveraging psychometric data, we could identify creditworthy individuals who were previously overlooked by traditional risk models. Our assessments evaluated inherent personality traits and behaviors, providing a more comprehensive understanding of an applicant's creditworthiness. Here’s how we achieved this: Overturning Rejections: We focused on applicants who had been rejected by the lender's traditional risk model. These individuals were invited to play our gamified assessment, which measured their motivation and intent to repay a loan. Scoring Model: Our proprietary scoring model analyzed the data from the gamified assessments. It identified applicants with high motivation and intent, signaling their reliability as potential borrowers. The Results The impact of implementing ConfirmU's solution was profound: Loan Approvals: This significant overturn in loan rejections led to new revenue streams for the lender. Revenue Increase: The client saw an impressive $150,000 increase in revenue from 9,750 games played by loan applicants. Accuracy:With an 82% accuracy rate, our model effectively identified reliable borrowers, ensuring the lender could confidently approve more loans. Risk Management: Despite the increase in loan disbursals, there was no corresponding rise in risk, showcasing the effectiveness of our psychometric loan assessments in maintaining loan portfolio quality. This case study is just one example of how ConfirmU's innovative approach has transformed loan approvals, unlocking new revenue opportunities and effectively managing risk. If your financial institution is facing similar challenges with loan approvals and risk management, ConfirmU is here to help.Our gamified assessments can provide the insights you need to figure out new revenue streams

Picture this: You're an eager entrepreneur in a bustling market, but there's one problem—you lack the credit history to secure the financing you need to grow your business. The traditional credit scoring system, heavily reliant on historical payment data, is a barrier to your dreams. This scenario is a reality What if there was a way to change this narrative? Enter 3 Minute Gamification with ConfirmU—a ground-breaking approach transforming the landscape of credit risk assessment. ConfirmU focuses on revolutionizing credit risk assessment by making it more inclusive and accurate. The innovative approach involves a 3-minute game designed to assess creditworthiness. This game leverages the principles of gamification to engage users and gather meaningful data about their financial behaviors. The ultimate goal? To provide access to financial services for the 3 billion unbanked consumers worldwide! The Science Behind ConfirmU's Gamified Approach ConfirmU's 3-minute game is the result of extensive research into psychology and financial behavior. By using focus groups and external testing, it identified key variables that predict financial conscientiousness. These variables form the backbone of their credit risk model, which is used to assess both consumer and SME risk. The game collects data on user behavior, which is continuously validated against extensive payment performance data to ensure its accuracy. How Gamification Enhances Credit Risk Management 1. Engagement and Motivation: Traditional credit scoring can be monotonous. Gamification makes the process interactive and fun, increasing user participation and motivation. 2. Behavioral Insights: Games can reveal behavioral traits indicative of financial responsibility. For instance, how a person manages resources in a game can provide insights into their real-life financial management skills. 3. Inclusivity: By focusing on behavioral data rather than historical credit information, gamification opens up financial access to those previously excluded from the system. 4. Real-Time Assessment: Gamified tools can offer real-time insights into a person's creditworthiness, making the assessment process faster and more dynamic. 5. Enhanced User Experience: Gamification transforms the credit assessment process into a more user-friendly and enjoyable experience, reducing anxiety and encouraging more accurate self-reporting. 6. Personalized Learning: Users can receive tailored feedback and advice based on their performance in the game, helping them improve their financial behaviors in real life. ConfirmU: A Vision to Revolutionize Credit Assessment At ConfirmU, we believe that everyone should have access to financial services, regardless of their credit history. By leveraging the power of gamification, we're making this vision a reality. Join us in our mission to create a more inclusive financial system and unlock new opportunities for the unbanked. For more information, visit ConfirmU.

Our founder Yatir Zaluski talking about his journey of how he has been working towards bridging a huge gap that exists in the financial industry. Watch to know more.