🌟Did you know?🌟 90% of the recycled seatboards used in India’s automotive industry come from our portfolio company, Deluxe Recycling (I) Pvt Ltd. That means almost every rickshaw driver sits on a Deluxe-recycled seat! 🛺♻️ These seats are made using Eco-link composite boards, a remarkable innovation that recycles aseptic beverage cartons and multi-layered plastic (#MLP) waste into valuable products at a scale not previously seen in India. #CircularEconomy #MadeinIndia #ProudInvestor
Last week, during an incredible event in New Delhi hosted by Cassio Simões, our Managing Director for South Asia Markets, I experienced firsthand how innovation and sustainability can work together to create something truly extraordinary. I learned that 80% of auto seats and backrests in India are made from recycled beverage cartons (Source: Deluxe Recycling). Think about that for a moment. A package that starts by nourishing and refreshing us is transformed into something that provides comfort and stability on the roads. It’s a reminder of the ripple effect of what we do as Marketers. When we uncover opportunities, lead with purpose, and collaborate to bring innovation to life, we can create value that resonates far beyond the surface, impacting industries, communities, and even lives. Share your examples too, let’s inspire each other! And a quick side note: Cassio, while you look great in the driver’s seat, let’s keep your focus on steering our business!