Tomas Josefsson

📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. Check out the article below. #AdjustInSight #mobilemarketing #adjustcom

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📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. Check out the article below. #AdjustInSight #mobilemarketing #adjustcom

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Tricks, tactics, or creative strategies?! The beauty industry's food-based marketing can be a fun and interesting way to grab attention. It uses familiar and positive associations with food (think yummy desserts!) to make beauty products more appealing. However, it's important to consider if the focus is more on the cute packaging than the actual benefits of the product. What do you think? Does the yummy factor make you want to try something, or do you prefer a more straightforward approach? #marketing #beautymarketing #beautybrand #beautytrends #creativestrategy

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Great article! 📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. #AdjustInSight #mobilemarketing #adjustcom

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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How much of the digital marketing spend goes to MarTech? More than you think. On average advertisers say they spend 20-30% on tech. But when comparing this to other sources of data, we find it is closer to 50% in Sweden (and other markets). The transaction cost for many is in reality around 100%. I think that makes your eyes water, doesn't it? We help companies understand what they are actually paying - and pay less. And we are filling up the calendar for 2025, so if you want our help, reach out and schedule a call.

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My amazing colleague Henrik Lagercrantz from Luxid is at it again... read his thoughts on the status of the currently mega confusing CDP market landscape, in a fresh out of the oven article from the Martech Series. What do you want your CDP to do? What challenges will the CDP address? WIll there be overlaps to existing stack? Why did Gartner say this is good and Forrester said it's crap? Who to believe? Oh the confusion! Let the main martech man Henrik clear your thoughts. https://lnkd.in/dagA7jsH

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Inhouse vs Outsourced Lead Generation? Find out how we got on with our big experiment. #aiadvertising #leadgen #outbound #inbound https://lnkd.in/dtMpJ7B4

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3 Questions to Boost Sales Performance? • What metrics track progress? • How do top performers behave? • Can data predict customer buying patterns? Understanding sales requires strategic thinking • Analyze your current conversion rates • Learn psychological triggers that drive purchasing decisions • Develop targeted communication approaches for different customer segments • Create personalized follow-up strategies based on individual customer insights • Build repeatable sales processes that consistently convert prospects into long-term CLIENTS

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💡 Are you investing enough this Black Friday? This isn't the time to hold back! Last week, I pointed out that many brands might be underspending during one of the biggest sales opportunities of the year. 📈 Black Friday is prime time for customer acquisition—view it as an investment in growth, not just a cost. Done right, the returns can be substantial. Especially, as the month is about to end - don't say your budget is all spent - maximise the opportunity and ensure - particularly on #Google - that your spend matches the opportunity. #BlackFriday #EcommerceTips #MarketingStrategy

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Don't forget to write your Black Friday success metrics reports tomorrow. Avoid mentioning any dip in sales before & after. Only report revenue, not margin. Do not talk about inexistent follow-up campaigns. Pro tip: One slide: Best. Day. Ever. Positive vibes only.

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Imagine driving 40% of your revenue through just one channel.    Well, that's exactly what Zizzi, a leading plus size fashion brand, is doing with e-mail marketing.    And a central part of their success is the use of E-mail Triggers - automated e-mails based on specific customer behaviors and events. Here's a sneak peek into their results:   🛒 Abandoned Cart e-mails drive 35x more revenue compared to campaign e-mails   👗 Category Interest Triggers see Open Rates at 60+%   🏷️ Price Drop e-mails conversion rates peak at 8.3%   A big shout-out to Team Zizzi for these amazing results! Curious to know more about how Zizzi works with e-mail triggers - and what they look like in practice? Dive into the full case story here: https://lnkd.in/d2M_BiNY

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Tuesday Results 🚀 -Gain Flexibility with Digital Ads 📣 For approximately 70 NOK per potential customer, Autofinance has attracted so many clients that they barely can keep up with the demand. That’s why our ads are paused over the summer while everyone is on holiday. Do you want to know more about which sales funnels work best for you? Call or send us a text at: +47 988 15 973 Or email us at: [email protected] #paidads #advertising #meta #ads #facebook #instagram #paidadvertising

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Astrid Jørgensen Politiken Three Key Takeaways: 1. Shift Toward Subscriptions: Our business model has evolved from a 50/50 split between ads and subscriptions to being 80% subscription-driven. While ads remain vital, the primary focus is on the subscription base. 2. Quality Over Quantity in Ads: The strategy emphasizes quality, turning off programmatic sales, guaranteeing 100% viewability, and limiting ad experiences to one banner on screen (at a time) to align with subscription values. 3. Focus on Brand and User Needs: Raising subscription prices by 400% in 2016 reinforced the brand’s quality, increased sales, and enhanced team pride. The key is to stay true to the brand and be relentlessly focused on meeting user needs. "Never stop being obsessed with user needs and meeting them."

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Don’t miss our webinar wherein we discuss on various aspects of sustainable travel and mostly the practical ways of taking your first step towards the same.See you there!!!

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Was it a real fight? Or a genius and bold PR stunt? Either way, Fröken Snusk vs. Voi Technology has surely caught the attention of the Swedish people during 2024. Fröken Snusk is a Swedish singer with unknown identity who has become increasingly popular with her songs with crude lyrics (as her name suggests, translated Miss Filthy). In April, Fröken Snusk released a song called "Voi till min fuckboi" which sparked a fight between the singer and Fredrik Hjelm, the CEO of the e-scooter company Voi, where he threatened to sue the singer. The reason? The song was telling people to drink before going on the scooters - something that is strictly against their policy. The clash was documented by the Swedish media, Resumé, Breakit, Dagens Industri and Dagens Nyheter amongst other, and there were many jabs back and forth before finding a solution. Hjelm wrote: "Vi skulle ompröva om hon går med på att delta i vår trafikskola" (translated: We would reconsider if she agrees to participate in our traffic school"). This is something which she ultimately did and released the video on her Youtube channel (see link in bio). What do you think? Was it real? Or just a genius and bold PR stunt? Let us know in the comments 👇 #marketing #viralmarketing #swedishmarketing #sweden #marketinginsweden