Tayse Pallaoro

What is the most powerful marketing P? In the 4P (or 7P) world, management tends to spend a disproportionate amount of time on Place / Distribution and related customer challenges, Promotion / Demand Gen (most fun and everybody has an opinion) and Product Development (again fun and everybody has ‘talked to users’). Price is the red headed step child in many #B2B companies. Why? It’s hard work to analyze, get accurate benchmarks, push for full value etc. The rewards for the work are large - often 100-400 BPS OP expansion that sticks and becomes annuity profit. Are you spending enough time on the most powerful P? #pricing #profit

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Struggling to Track What Drives B2B Revenue? (We all have...) Forget complex models! Get clear & actionable data with just 2 easy steps: ✅ UTM Parameters (mastered in minutes) ✅ Strategic website form question This post unlocks the secrets to ditching the headaches and optimizing your marketing ROI! Read it now! #b2b #b2bmarketing #revenueattribution #marketingtips

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If your ICP only guides sales and marketing, then you are only scratching the surface. The best companies place their ICP at the center of their business strategy. It's time to use your ICP to shape everything from product roadmaps and pricing to partnerships and culture. Learn more at: https://lnkd.in/eCttv4pC

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How Behavioral Insights Can Supercharge Your ABM Campaigns 

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🔎 Timing is everything! Learn how to capture your audience's attention during micro-moments with the right content and strategies. Read our guide to get ahead in micro-moment marketing! 🚀📱 https://lnkd.in/emfvUpfJ #TechDogs #TDArticleAlert #Technology #TechTrends #TechDogsInsights

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I'm diving deeper into the world of B2B marketing, and I've discovered some fascinating insights that I'd love to share with you. Did you know that the average B2B decision-maker now uses ten different channels to interact with suppliers? The B2B landscape is evolving rapidly, and today's buyers demand omnichannel options. This goes beyond simply offering multiple channels – it means delivering a consistent and aligned experience across all touchpoints. Customers are more willing than ever to switch suppliers if they don't receive a seamless, convenient, and integrated customer experience. To adapt, winning B2B companies are prioritizing their technology stack (especially data) and hyper-personalization capabilities. Going beyond standard ABM campaigns is key – focusing on tailoring communication to each individual buyer is becoming essential in the modern B2B landscape. What is your experience in B2B ? Curious to learn more 👩‍🎓 #B2BMarketing #MarketingTrends

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B2B companies must speak the language of their audiences to resonate with them deeply and create winning experiences. Learn how niche content marketing helps you create tailored content that builds deeper customer connections and elevates brand presence, in this eBook. 👉 https://ow.ly/XVao50Sf1yx 👈 #contentmarketing #conversion #nichemarketing #personalization #Grazitti

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The funnel is dead. Gone are the days of cold-calling someone who downloaded an eBook. It’s an outdated methodology. This new four-pronged approach gives prospects the choice to engage and convert when they are ready: 🏂 Easier for marketers. 💸 Easier for salespeople. 😊 Easier and more pleasant for customers. 📈 Better for businesses. Discover it here ➡️ https://lnkd.in/e5yHfigi

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What means Brand Value, Followers, Investors, or Profit? In my journey through branding, I’ve often asked myself - What truly defines brand value? Is it the number of followers and believers? Is it the amount of investment money? Or is it the belief in future profitability? Each of these metrics plays a role in measuring brand value 1. Followers and Believers: A large, loyal audience indicates strong brand recognition and emotional connection. This is crucial for long-term brand sustainability and customer loyalty. 2. Investors and Capital: High investment signals confidence in the brand’s potential. It provides the resources needed for growth, innovation, and market expansion. 3. Profitability Expectations: Ultimately, the belief in the brand’s ability to generate future profits is key. It aligns the interests of stakeholders, from investors to customers, and drives long-term success. So, what’s most important? Of course, brand value is also influenced by brand equity, market position, innovation, customer experience, and cultural relevance. But the true measure of brand value lies in balancing these elements with a strong base of followers, confident investors, and a clear path to profitability. The true measure of brand value lies in the balance of these elements. A brand needs a solid base of loyal followers, the backing of confident investors, and a clear path to profitability. Each aspect reinforces the other, creating a cycle of growth and sustainability. ⏩ Takeaway - Brand value isn’t just about one metric; it’s about creating a balanced ecosystem of trust, investment, and profitability. Focusing on all three will ensure a brand’s long-term success and resilience. #BrandValue #MarketingStrategy #BusinessGrowth #InvestorRelations #CustomerLoyalty

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Our exclusive research with WARC found that how to make use of quality data is one of the biggest challenges faced by marketers today. Explore how to overcome this and deliver best-in-class marketing effectiveness by downloading the white paper 'Accelerating growth with marketing effectiveness: A playbook' https://lnkd.in/eWd5CxnG

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Another MarTech article, this time analyzing the results of the latest The CMO Survey when it comes to #MarketingTechnology (hint: companies seem to be focusing more on martech for top-of-the-funnel activities, which prevents the full realization of Marketing Technology value and ROI...). Does your company also has a greater focus on Marketing Technology for Top-of-Funnel activities (versus leveraging the technology for the entire funnel)? Leave your comments 👇🏼

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Are you confident your 2025 B2B marketing budget will drive the results you need? Many companies fall into common pitfalls that undermine their efforts. This can be avoided by: 🎯 Setting Clear Goals: Know what success looks like before allocating your budget. 📋 Using a Proven Framework: Implement a step-by-step process to guide your planning. Curious about what you might be missing? Find out more in our recent blog. https://lnkd.in/ejK-zYqi #MarketingTips #B2BBudgeting #StrategicMarketing

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Unlock the power of A/B testing in your marketing strategy with the help of our article by Ruta Barlote: The Ultimate Guide to Content Marketing for Coaches and Consultants: A/B Testing. A/B testing is a game-changer for marketers, allowing you to compare different versions of your content and optimize for success. In this comprehensive guide, Ruta breaks down the process and reveals how A/B testing can benefit your marketing strategy: Understand your target audience better. Achieve higher conversion rates with actionable data. Stay ahead of emerging trends in consumer behaviour. Reduce bounce rates and improve engagement. Ready to elevate your marketing game? Click the link below to read the full article and dive into the world of A/B testing! - https://bit.ly/3sGwx5M  #MarketingStrategy #ABTesting #ContentMarketing #Coaching #Consulting #DigitalMarketing

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📢 Dear Marketers, Have you ever considered having a Gen AI as one of your closest co-workers? According to McKinsey & Company, "The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents." As AI continues to transform our industry, what are your thoughts on integrating Gen AI into your marketing strategies? Read more here: https://lnkd.in/d79xN3Qt #Marketing #AI #Sales #Innovation #McKinsey

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