David Prentell

Mobbin just dropped probably the most valuable resource ever. 🔥 This collection of successful AB tests is a goldmine. ✨ Sure, not all ideas will work for your product, but there is a high chance they might. This is how the design can have a direct impact on your business. At Mimo, we took inspiration from the famous Blinkist free trial screen, and surprise, surprise, it worked like a charm. If you want to improve your product, you must constantly test and optimize. Sure, you can rely on your expertise, but an AB test can confirm if you are right or wrong. Check it out -> https://abtest.design

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Internetstiftelsen released Svenskarna & Internet yesterday. We think it's a fantastic survey as it always gives us a birds eye perspective of how Swedes use the internet. The part about social media is of course the most important for us from a performance marketing perspective. We went through the survey and put it in a performance marketing context. What did you think of this year's Swedes and the internet? Was something missing? Did we miss something in our analysis? https://lnkd.in/dk-jjwYZ

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Want to stay relevant and keep your competitive egde? Then a deep understanding of AI possibilities, and courage to then rethink your business from the core are mandatory whether you are in tech, retail, public service, manufacturing, or in the creative industry. Gofore's M&A Director Ville Hurnonen wrote down his key takeaways from the AI Gala hosted by AI Finland this October. Read the blog here: https://hubs.ly/Q02Y2dnQ0 #ethicaldigital #AI

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Design-driven entrepreneurship or hacking the system?   A few weeks ago I was asked to share my journey as an entrepreneur at local municipality day in Uddevalla kommun After the talk I started to reflect on my role today, being part of a large organization (which is also, btw, the most common question I’m being asked… how have you changed since being part of EY?)   Great designers are ambitious visionaries, empathic translators, brilliant crafts people and makers. For them to flourish you need to constantly juggle between creating enough freedom and safety for creativity to flourish, enough guard rails to keep focus and pedagogy to connect the dots. Fostering a culture that encourages creation of something truly new, something that cuts through the noise.   Since I was always too impatient to read the books, I found my way hacking, testing and experimenting my way to be an entrepreneur in the design and innovation business. And I never identified with the word “entrepreneur”, I rather saw myself as leading a lab. Curiously exploring what actions would lead to most impact – both in happy people and astonishing output.   So, four years into this corporate adventure, do I see myself as an intrapreneur? Nope.   I think I am still a hacker. A lab worker. A systems change activist. Someone who cannot just follow the patterns or any predefined process. I am still obsessing about creative ways of solving problems. Making sure we are inclusive to make use of all untapped capabilities, both inside our organization, ourselves and society. Striving to make things that are beautiful, purposeful and a bit surprising.   PS. Picture is showing a little appreciation speech from my side to the two brilliant comedians (and hackers) who I believe represent future business builders. They really know how to touch people. DS   Wowing people is serious business. How do you do it?

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🚀 Today’s the day! 🚀 Make sure to cast your vote for the Flow Ninja team in the Speed Build Challenge finals! We’re ready to bring our best, and your support means everything. Let’s show what’s possible with creativity and a bit of Webflow magic! ✨ #FlowNinja #SpeedBuildChallenge #Webflow #VoteForFlowNinja #Finals

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🗓️ We opened some new seats, hurray! (we got fully booked last week so we change to a bigger venue) >> Register for the IxDA Tampere roundtable! Curious about designing AI that truly puts people first? 🤔 Join us for a relaxed roundtable on Human-Centered AI Solutions. We’ll dive into two real-world AI cases, examining them through the lens of Human-Centered AI principles. Together, we’ll figure out what’s working, what could be improved, and how these solutions measure up in terms of ethics and inclusivity. Afterward, stick around to chat and enjoy some glögi, piparkakku, and other treats. 🎉 🕒 When? Thursday, November 28th at 16:30 (doors open 16:00) 📍 Where? Twoday Kaito office, Hämeenkatu 14 C 27 (4th floor) Tampere 📣 Spots are limited, so be sure to grab yours, link in comments. #ixda #digitaldesign #Tampere #servicedesign #AI #UXUI

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Webinar 11th of November from 13:00-15:30. "Digital Product Passport – Results, Insights, and the Road Ahead" Program - The Current Status of the Digital Product Passport by representative from the Danish Erhvervsstyrelsen - Practicing the Digital Product Passport: Case Examples from 14 Brands. Speakers: KEA, Jesper Thisted Larsen & FORCE Technology Emilie Ava Møllenbach and Meiken Hansen - Interview: What have brands in the fashion and furniture sectors learned from their Digital Product Passport prototype? by Heidi Svane Pedersen - Is the Market Ready? KEA - Københavns Erhvervsakademi students have done consumer surveys. Three Nordic Success Stories: The Digital Product Passport in process - Holzweiler is one of the fastest growing brands in the Nordics – running a successful direct-to-consumer business while creating a community and lifestyle around their contemporary brand: How have they worked with the Digital Product Passport. - Vestre is one of the world’s leading manufacturers of sustainable furniture with Scandinavian design for cities, parks, and public outdoor spaces. They will share Insights from the furniture industry’s first initiative with the Digital Product Passport, can data turn into business? - Johanson Design AB has more than 60 years of experience in creating Swedish furniture. They will sharethe case APPEND, Digital Product Passport in Swedish furniture industry How to get started and train your journey towards EU's digital product pasport?  https://lnkd.in/dXVzAJqd

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Transparency around #digitalproducts is one of our key focus areas with the relaunch of littlestudio.dk. That's why we integrated selected Figma customer presentations. So, you can peek behind the scenes - and see what you can truly expect from us. At the same time, we've built an entire universe called "In The Open™" using Notion. Here, you can find tools, frameworks, and inspirational materials for your digital or brand tracks. All based on assets that we actively use in our projects, with our clients and teams. Check it out at:  littlestudio.dk In The Open™ link: intheopen.notion.site #digitalproductdesign #littlestudio #designstudio #designdirection #uidesign #uxdesign #digitalstrategy #digitalproducts  #brandidentity #visualdesign 

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This meme really made me chuckle this morning! But it does raise an important point. The goal of measuring and reporting is so that you can do something with the data! The aim here being to reduce for the sake of sustainability. If you need help reducing your scope 3 emissions, check out Design Conformity, where they help you identify where your furniture sustainability can be improved! It has been said that 80% of a product's sustainability is determined at the design stage. Design Conformity takes a circular design approach to help you design in sustainability and design out sending resources to landfill. If you want to learn more about circular design, they have downloadable guides and courses for you to sign up for. (https://lnkd.in/e3jiTtVG) Plus, if you want a more hands-on approach, they also conduct in-person workshops.

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Artificial Intelligence + Human Creativity = Creative Intelligence. That's the opportunity. That's the positive future. We don't believe that AI will replace humans. At least not in ways that we will miss. Just like we don't miss having a physical map in our cars or buying CDs. We believe that AI is an accelerant. It will help us create more together and multiply our potential. Strategic and creative work is the perfect example. AI can help us actually use all our data, understand the problem, align strategy and explore more creative angles. But it is up to us to evaluate that intelligence. Iterate on it. Add our creative spark. In our view, contrary to what many fear, the value of human creativity only has one way to go. Up into the right. 📈

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🔥— Flux controlnets & more just dropped — 🔥 FLUX.1 Tools just dropped! Which is a new suite of models designed to push the boundaries of control and precision in image editing and generation. Here’s what makes this launch so exciting: • FLUX.1 Fill: Next-level inpainting and outpainting for seamless edits and extending images beyond their original borders. • FLUX.1 Depth & Canny: Structural guidance tools using depth maps or edge detection, allowing for precise, text-driven transformations while preserving the original composition. • FLUX.1 Redux: A versatile adapter for image variation and restyling, making it easier to refine or completely reimagine an image. What’s noteworthy: • The tools are available both as open-access models for research and pro versions via API for production-ready use. • Benchmarks show these tools outperform existing methods like Ideogram 2.0 and MidJourney ReTexture. • Available on platforms like fal.ai, Replicate, Together.ai, Freepik, and krea.ai. It’s exciting to see how these tools empower creativity across workflows, from simple edits to complex image restyling.

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Article in UX-Norge: Don't be dazzled by the flashing AI-sun - take action and gain control! As AI continues to affect all sectors at breakneck speed, creating both excitement and concern, it's important not to blindly jump on the AI ​​bandwagon. I would advice to take the time to evaluate the requirements for you technological requirements to ensure it meets your unique needs. At its core, artificial intelligence represents a continuation of technological progress, standing on the shoulders of innovations such as computers, the internet and smartphones that have changed all of our lives in recent times. Historically, humanity has always adjusted our life patterns and ways of working, and the innovations that AI brings are no exception. From the Industrial Revolution of the 19th century, which radically transformed society, to the advent of the Internet in the 1990s which changed communication, technological advances have always had profound effects on how we work and live. AI offers great opportunities to streamline work processes and innovate across industries, which will undoubtedly shape the business landscape of the future. But with this rapidly moving technology comes a certain risk of overwhelm. Many companies feel the pressure of having to adopt AI in order not to fall behind and often get a bit desperate to “add AI to it”. Ministers and technology providers promise great opportunities with solutions for challenges you may not even know you had. In this rush, it can be easy to lose your footing and jump into the undetermined void. But it's important to take a step back and consider how AI can be the tool that actually has value for your business, and not just a technological distraction. It is said that AI should be used as an aid to augment human capabilities, not replace them (although many believe we have already passed this point in many regards). But I would strongly advise to take a breath and reflect on how AI can serve your specific goals and ambitions to reach your customers in the best way. It's not about rejecting the technology, but managing its integration in a way that suits your business needs or personal career aspirations; understanding and setting clear goals. Companies need to think through their objectives and values ​​and understand their customers' needs before, for example, they start building a chatbot so that they know that it will actually solve a realistic need. So, take action and let the AI ​​help you make progress, but keep the steering wheel firmly in your hands. That way you ensure that the AI ​​works for you, and not against you.

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Brand expression requires pairing values with identity. When Back Market approached Studio Herrström to help them develop a new visual identity, they needed to reflect their evolution as a company and visually keep pace with their growth. Their brand personality embodies optimism, exists as a challenger to big tech, and balances an offbeat yet premium aesthetic, which wasn’t truly represented in the current brand. There was another crucial aspect of the brand that needed to be defined: motion identity principles. Back Market’s In-House Design Team, led by Victor Antonelli, engaged Vucko to craft a motion identity inspired by circular tech, with a sweeping revolving motion at its core—lending heightened meaning to messaging, imagery, and beyond. A system of animated brand elements help bring Back Market’s values to life consistently in motion, amplifying their unique expression across every touchpoint. The rebranding launched with digital and outdoor campaigns both in Europe and the US, achieving success with a look and feel that distinguishes it from big tech brands. Full case study here: https://lnkd.in/gQAPtpRf Credits Visual Identity: Studio Herrström Victor Antonelli - Back Market Creative Direction Dan Brill - Back Market Vianney Vaute - Back Market Motion Identity: Vucko Brand Marketing Lucile Dumeaux - Back Market Seth Farbman - Back Market Donatienne Vaute - Back Market Copywriting Adam Pasulka - Back Market Clare Austen-Smith - Back Market Production & Operations Rachel Seiden Stone - Back Market Flore Lajouanie - Back Market Hannah Laloum - Back Market Design: Manon Chrétien - Back Market Valentin Lachayze - Back Market Product Design: Florian Lissot - Back Market Ray Ho - Back Market Sound Design: Wesley Slover Sanctus

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Yes, you see comments from Johan Cedmar-Brandstedt in practically every LinkedIn post about AI, sparring with and raging against the generative AI cultural firehose.  But what does he sound like?  Did he actually start the #degenerativeai hashtag?  Is he really Swedish?  People, this is the podcast interview you didn’t even know you were asking for. #ai #podcasting #artificialintelligence #podcast #generativeai #technology

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LOVE this circular economy cheat sheet!

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Turning Myself into a Fashionista with Generative AI Generative AI is evolving fast, and the latest trend is the introduction of “ingredients”—allowing users to mix and match characters, styles, clothes, objects, and accessories within image and video prompts. 💡 What’s New? Beyond Kling’s Virtual-Try-On feature, PIKA recently rolled out a capability to include multiple assets in video prompts. The concept is exciting, but the execution still has room to grow: 📏 Scaling issues: Objects aren’t always proportionate. 👤 Facial inconsistencies: Reference models don’t align well. ⏱️ Long processing times: Even for PRO users. 📉 Quality limitations: Feels like the output from a year ago. ✨ Why It’s Still Worth Noting Despite these challenges, PIKA stands out by enabling users to compose a scene with multiple ingredients, a feature not widely seen elsewhere. While video results can be underwhelming, the potential for still image improvements is significant. 🔮 What’s Next for Generative AI? We’re likely to see multi-ingredient capabilities appearing across video generation tools soon, and the competition will push quality higher. Features like real-time asset adjustments, personalized designs, and physics-aware interactions could redefine creative workflows. What do you think is coming next in the Generative AI space? Let’s discuss! 👇 #GenerativeAI #Innovation #FashionTech #CreativeTools Onepoint Laetitia Pfeiffer Maxime Pergay Xavier Galezowski Nicolas GAUDEMET

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With a major interview study, Schibsted has identified key drivers of media trust. The study explores factors influencing trust, usage, and willingness to pay in media. "Personal relevance" emerged as critical, with alignment to worldview being key. Investing in trust can boost user revenue, indicating the importance of aligning content with users' perspectives. #Schibsted #subscription #media #trust https://lnkd.in/d34BJYNQ

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