Niklas Helgesson

As we all know returns are one of the biggest sustainability challenges in fashion. I truly hope consumers begin to recognize this and shift toward buying only the clothes they need and ensuring they are the right size and high quality. Here brick-and-mortar shopping might see a resurgence as people want to make more conscious and sustainable choices. Also the second-hand market might offer an alternative, but it's good to remember that even selling instead of returning has in many cases similar carbon footprint due to sending garment to third party seller or buyer. But most importantly, let’s avoid ordering fast fashion from other continents altogether!

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I think that staying on top of your prices and market trends is actually quite crucial in fashion industry. Check below how Purply's Price Analyzer keeps you in sync with the latest data, empowering you to make informed pricing decisions continuously so you can stay ahead, adapt quickly, and maintain your competitive edge.

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Struggling with managing multiple webshops? 🤔 Learn from Lauridsen as they tackled this challenge with a single, comprehensive solution. The solution handles 5,000 products, integrated into two PIM warehouses, and supports three languages. Additionally, their customer portal displays individual prices to customers. With increased website traffic and automated processes, Lauridsen has more time to focus on creating value for the business.

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Revitalizing B2B e-commerce and making it relevant to NEW customers is a challenge many businesses face. If you're working with B2B e-commerce, you won't want to miss this lecture I held at the 2024 IMPULS Göteborg conference, organized by the Swedish SAP User Society (SAPSA). #3ngage #B2B-#ecommerce #SAP #SAPSA #IMPULSGöteborg

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Knowing exactly what to focus on can be the difference between success and missed opportunities. With Purply, for example in fashion, you who are brand managers get real-time insights into your brand’s wholesale performance across the Nordics, helping you prioritize your to-do list and make data-driven decisions. In short, do the right things at the right time. Don’t waste time guessing—let me and Purply guide your way to success.

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Are you in the SaaS business, adding more AI features to your software and looking for insights on how to price AI effectively? Secure your seat at Good Sign breakfast event where we bring the top European SaaS pricing expert Krzysztof Szyszkiewicz to Helsinki to share his expertise and address your questions. #saas #subscriptionbusiness #pricing #ai #usage

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SO PROUD! Synsams brand new web is now released on all four websites: Synsam Sverige Synsam Norge Synsam Group Finland Oy Profil Optik It has been an extremely exciting, fun and educational journey during the last two years, expertly and carefully handled by an amazing team – MY TEAM 🧡.   We've learned quite a lot, here are some highlights: ✅ Customers first - This should not need to be said, but we still tend to base decisions on our own feelings, thinking "inside out." To avoid: Include UX experts when creating your customer journeys. Conduct accessibility audits and follow what the data tells you about customer behavior. ✅ Collaboration between stakeholders - Project management is a key factor - make sure that all stakeholders are included in all phases of the project, some engaged, others only informed. ✅ Include all teams from the beginning. Your experts know best, so let them be part of the design and project plan from the start. From code, to graphics, to content, SEO, and test plans, etc. ✅ Allow it to take time - Don't stress the progress to keep a boxed time plan. It's better to do it right from the beginning than having to adjust things later on. We've managed the release without any major issues at all, which makes me very proud of the team and our work. Even though project management is important, it's useless without a functioning team managing and executing each part. A huge thanks to all my skilled colleagues and partners who have been working on this project together. An extra highlight to the core team who has been working on this since the start: Jon Lind Aron Hedenius Oliver Jones Björn Arvidsson John Sjödén Maria Thorén (some of you are missing in the picture, other team stars joining Pasha Ayani Joonas Herva Jimmy Engstrom)

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Many mid-enterprise merchants are moving to Shopify This gives alot of pressure for agencies that previously just done front-end and simple projects. Happy to say that Nordic Web Team and Junipeer are in the mix and helping the Shopify community, to help with these more complicated integrations, B2B projects and checkout. Latest was a mid size company with 8 brands. More details to come soon #Shopify #ecommerce #integrations

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Are you curious about where your brand or store stands in the Nordic premium fashion market? With Purply’s Market Intelligence and Benchmarking tools, you’re equipped to dive deep into data-driven insights that reveal where you excel—and where there’s room for growth. If you let me and my team help you to understand your market position and guide your next strategic steps I can promise that it will be the easiest way to unlock new growth opportunities, make data-driven decisions successfully, and stay ahead of the competition.

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I'm so excited to share Purply's Black Week 2024 insights for Nordic premium fashion! One key insight from Purply’s Black Week 2024 analysis was that sales were more evenly distributed across the week, with strong performance not just on Black Friday and Cyber Monday but also on surrounding days. This shift indicates that consumers are spreading out their shopping, making more thoughtful decisions over multiple days, rather than rushing for single-day deals. As you've had time to analyze your brand and store performance, do you agree with our findings? With the Christmas and January sales periods approaching, imagine the advantage of having these insights daily. Join Purply to optimize your strategy and drive growth!!

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I know that in fashion industry that understanding market prices is crucial at every stage—whether it’s planning, designing, and producing new collections, buiyng those collections, managing stock, or launching sales campaigns. Thus it's so cool that I’ve seen firsthand how with Purply’s Price Analyzer these insights help optimize product offerings and pricing strategies. And this is especially important when brand is entering to new Nordic market through new stores or resellers. Having the right market intelligence not only boosts profitability but ensures fashion retailers stay aligned with consumer trends throughout the entire season ‼️

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Unfortunately, some customer returns are inevitable. With Stok.ly, processing a return on the fly using the Handheld is simple - whether it's for a refund or an exchange. The system ensures that your inventory levels and sales orders are updated and all relevant info syncs with your accounting software – all in real-time. Check out our video for an overview. To find out more visit https://lnkd.in/egvRFdHS #inventorymanagement #stockcontrol #warehousemanagement #wms #oms #ordermanagement #pos #epos #retail #ecommerce

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Awesome dev training is key for partners adopting new tech. Including our composable e-commerce platform. Updated for Ucommerce Next Gen and .NET 8, our winning formula is down to earth and hands-on. Delivered on site. Oh, and did I mention it's free of charge? That's the Ucommerce Masterclass for .NET Developers. Slide in my DMs if you want your dev team up to speed with the latest and greatest from Ucommerce ❤️ #composablecommerce #commerce

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Have you looked to boost your Web eCommerce with a Conversational Channel like WhatsApp? Native Catalogues, Carts & Payments #Payemoji #ConversationalCommerce #ConversationalPayments #WhatsAppBusiness

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Is invoicing taking too much of your day?🤔 Sometimes invoicing can feel like an endless task, pulling you away from what you love. And we at Invoizero wouldn’t want you hating something we have simplified already with our AI powered invoicing solution. Our tool can give you back up to 90% of the time you used to spend on invoices. Don’t believe us? Try it out for FREE at www.invoizero.ai. And the best part? No credit card required! www.invoizero.ai

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Join our manufacturing digitalization experts and learn how you can benefit from smart manufacturing 👇🏻

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If you're selling (basically any) physical product, you might've heard of DPP - Digital Product Passport. I joined in on Dansk Mode & Textil and Erhvervsstyrelsen's talk, and here are the main takeaways: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁? A DPP is a digital record that provides essential data about a product, from manufacturing to end-of-life. It includes information like: - Product lifespan - Recyclability ♻️ - Environmental impact 🌱 - Energy efficiency ⚡ - Material composition This allows consumers to better understand what kind of product they're buying, and what sort of impact it has on the environment. 𝗪𝗵𝗲𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗗𝗣𝗣? It's still quite early days. The final standard proposition for DPP will be sent in December 2025 - however, the EU funded an analysis to identify the barriers. Here are some of them: - Fragmented IT systems - 49% of the companies point to fragmented IT systems being a barrier - Silos - Companies are creating data silos which are not built for cross-company communication 𝗦𝗼, 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝗱𝗼 𝗻𝗼𝘄 𝘁𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲? The advice was crystal clear: 1. If someone is pitching you a complete DPP platform, be very skeptical. The requirements don't exist yet, so no one knows what they will be. 2. Start preparing your product data and product data systems. Ensure that they are accurate and gathered in one platform, as this will make things much easier in the future. Speaking from first-hand knowledge: A lot of (highly profitable and large) companies struggle with their product data and product content so don't be embarrassed about it. With more and more requirements coming from regulations and trade partners, now is probably the best time to take a look under the product hood.

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Now you can take your buying strategy for AW25 to the whole new level! Are you curious about which brands are driving profitability in premium fashion? Purply’s recent analysis of AW23 data highlights valuable trends, for example in the competitive 1000-1500 SEK men’s sweater market in Sweden. With a striking 22.3% difference in gross margins among top brands, Purply offers the tools you need to make informed decisions and boost store profitability this season. Check out the post below for more insights and let Purply be your partner in strategic buying!

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