Maria Moreau

Kicked off #dialogkonferansen in Strömstad with a roundtable discussion about AI, personalization and CX with experts like Nitin Thariyan Mikkel Korntved Raj Sivasubramanian 👌 Looking very much forward to listen to many great speakers over the next days. Here are a few from my list: Rasmus Houlind Rupert Breheny Michel Stevens Peter Anders Franch Karin Hamberg Stén Dominik Olejko #bootztech #crm #personalization #marketingautomation

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Personalisation is the future of loyalty programs, and if you’re not leveraging it, you’re missing out. Philip Shelper, Certified Loyalty Expert™ will be joining Anders Mittag from Lobyco to dive deep into how personalisation can transform your loyalty strategies. 🎯 Whether you’re just getting started or already personalising, there’s always more you can do to improve. 👉 Register here - https://lnkd.in/gPZVbUVs

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How do you think Gen AI Will transform how we grow retail in the future? That’s part of me and my nearest colleagues everyday discussions at Nexer Group. Sitting in traffic on the way home after an inspiring day at Google HQ, where I had the privilege of - with my ”business growth eyeglasses” firmly on and focused on #customerjourney and #genAImarketing engage in the #RetailCommunity arranged by Maria Bergqvist, followed by constructive meetings about how we can help businesses and brands excel through #googlecloud and #genAI. Thanks Caroline Thorén Joakim Hampus and thanks Fredrik Rapp Marika Lohman and all other clients, Google partners for engaging in our partnerships and future oriented discussions. It’s in collaboration the Magic happens! .🚀 and thanks Ludvig Strand for Sharing a fascinating outlook and insights on whats going on within Axfood etc. Where do you think Gen AI Will do most impact in retail in the near future? Would love to hear your thoughts! #GenerativeAI #BrandGrowth #DigitalTransformation #ExcitingTimes #Googlecloud #genAImarketing

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To transform an entire company we have to build understanding and new skills broadly in the organization. Listen to the great Eleni Rudman talking about the AI journey we are on from a learning perspective (in Swedish). #AItransformation #ICAgruppen https://lnkd.in/d_qxpJGa

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🚀 Unlock Game-Changing Insights with Universum’s 2024 Talent Survey Widget! 🚀   Did you know that out of 39,949 respondents in our 2024 Talent Survey in Germany, 4,848 chose IKEA as their ideal employer? Curious to find out why? Our 2024 Talent Survey Results Widget uncovers the top reasons why IKEA is a favorite, with “Team-oriented work” being one of the top 5 reasons.   We at Universum are excited to unveil this game-changing tool! Dive deep into the minds of top talent and discover what makes your employer brand stand out. This widget will help you refine your strategy and attract the best talent in the industry.   Here’s what our widget offers:   🔍 Discover how many respondents dream of working for your organization. 📊 Unlock powerful insights from the world’s largest talent survey. 🌍 Tailor results to specific employers and countries for precise insights.     👉 Explore the widget and uncover these insights for yourself: https://lnkd.in/e2XXUgJS   Share this with your network and help more organizations boost their employer brand! #TalentSurvey #EmployerBranding #HRTech #Innovation #WeKnowTalent

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Not GenZ, not Alpha - it’s the 50+ customers driving #Temu‘s growth in the Nordics ! The Chinese discount e-commerce outfit Temu is the most popular online-shopping choice for people over the age of 50, according to a survey carried out for courier firm PostNord. The research compared the purchases of some 1,000 people aged between 18 and 79 in September and October. The survey was conducted in Sweden, Norway and Denmark, in addition to Finland.

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Check out Neticle 's latest ebook about 3 Areas to focus on for more effective customer retention and Developing an engaging marketing strategy for Gen Z https://lnkd.in/dNW5-PuK  

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Next gen loyalty is a huge topic in today’s business world. Understanding how to retain customers is becoming increasingly important in a time of disloyalty. This makes it even more relevant that dentsu‘s Merkle has been named a leader in Everest Group’s PEAK Matrix for Loyalty solutions! https://lnkd.in/eX5nXaxH Merkle EMEA Merkle Sverige Merkle DACH Merkle Spain Merkle Nederland Merkle Norge Merkle MENA #cx #loyalty

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Our CEO, Mikko Kärkkäinen, shares valuable insights in his latest article, "AI In The Retail Enterprise: Two Truths And One Myth." The myth? AI will replace human workers. Instead, AI complements our skills, allowing us to focus on strategic tasks. Let's talk about how can optimize your supply chain planning! #AI #Retail #SupplyChain #forbes #Workforce

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Our CEO, Mikko Kärkkäinen, shares valuable insights in his latest article, "AI In The Retail Enterprise: Two Truths And One Myth." The myth? AI will replace human workers. Instead, AI complements our skills, allowing us to focus on strategic tasks. Let's talk about how RELEX can optimize your supply chain planning! #AI #Retail #SupplyChain

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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@ Digital Copenhagen with Hristo Nikolinski and ETARGET So many interesting use of AI and software🙌 If you are @ The conference, come say hello, and I will tell you more about improving your digital performance with a simple software🚀 Shoot me a PM and let’s meet. #DigitalCopenhagen #AI #Software #Display #advertising

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Are you attending E-Handelskonferencen in Copenhagen on Thursday? 🤩 If so, don't miss Valtech on stage together with Optimizely.  💥It's going to be the smackdown of the century!💥 🥊In this epic face-off, Optimizely and Valtech are going to war over the future of omnichannel. Spoiler alert: “omnichannel” is like asking for faster horses when the world’s already building electric cars. It's time to ditch the buzzwords and start thinking ahead. The audience will crown their true champion! 🏆 See you there! #Ehandelskonferencen #Optimizely #Technology #Business #Connected #Experience #Innovation #Networking #IndustryInsights Helle Jensen Hristo Bakalov

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I’ve unintentionally made it a habit to speak about our clients as heroes lately (thank god), and I think I’ll stick with it for now (thank god) 😇 👉 This time it's all about the team at Köttfabriken and Pejd Solutions who launched their new store on Geins last Friday. If you’re into food, especially meat, you’re going to love this one. 🔥 Köttfabriken's mission is crystal clear. They want to redefine how people experience and purchase meat products online. And it’s safe to say they’re holding up their end of the mission. Besides taking inspiration from lifestyle brands for their identity, they’re also acing shipments and deliveries. 🥩 Worth a visit: https://kottfabriken.se/ 🚨1: They’re already making waves in Sweden with impressive GTM strategies, and in the upcoming months, they’re ready to start conquering Europe as well. 🚨2: Had a chat with their CTO Leo Brogren about differentiation, planning their tech stack, and upcoming plans, so you’re probably going to see some more content on this one in the coming weeks. Modules used in Geins suite: 🥩 PIM 🎨 CMS 🛒 OMS 📦 WMS 🔎 Search ❤️ CRM (And yes, this is API-first and microservices) #geins #headlesscommerce #ecommerce

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Ready to future-proof your ecommerce strategy? Don't have time for a complete system overhaul but still need to modernize? Discover the power of composable commerce with our new Buyer's Guide! Download now to uncover key insights that will help you accelerate your digital transformation and deliver superior user experiences. https://siteco.re/3ZPQyot #PowerToBuild #DigitalExperience

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What's the biggest 'growth lever' today in Performance Marketing? I answered this and many other questions in a fun chat with Steffen Hedebrandt (Co-Founder) of Dreamdata. Checkout the full article below, or grab a coffee and watch the uncut livestream (linked) in the comments. Thanks again for the invite Steffen Hedebrandt and Alexandra Flygare for the kind write-up.

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