Kristoffer Paldeak

Imagine if your marketing campaigns clicked perfectly with your audience, generating genuine connections and engagement. That's the power of targeting real, living customers instead of fictional Frankensteins. This is a topic we are massively passionate about. Because we see the opposite of this limiting so many businesses. Frankensteins are fictional, perfect characters created from wishes, assumptions, and data points. None of which represent a real person. 💥 They lead to campaigns aimed at phantom audiences. 💥 They fail to generate genuine connections and engagement. By identifying and understanding real customers—learning what excites them, what concerns them, and how they behave—you can create marketing strategies that truly resonate and achieve results. This deep understanding transforms a casual interest into lasting relationships, turning your audience into raving fans for your brand. Think about your favourite brand—how do they make you feel understood and valued? And what if you could replicate this kind of feeling for your own business? If you’re ready to move beyond marketing to mythical creatures and start connecting with real people, let’s dive in together. We are here to help you kill those Frankensteins and build genuine connections with your true audience. Get in touch today. Follow along for more marketing insights and tips! 🚀 #Marketing #AudienceEngagement #EffortlessMarketing

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As we continue celebrating LKF's 35th year in business, Content and PR Specialist Sara Ramaker shares how content marketing became marketers' playground in the 2010s and how today's LKF team is taking content to new heights. Read the latest Industry Insight: https://bit.ly/4e90pcP #industryinsight #contentmarketing

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Astrid Jørgensen Politiken Three Key Takeaways: 1. Shift Toward Subscriptions: Our business model has evolved from a 50/50 split between ads and subscriptions to being 80% subscription-driven. While ads remain vital, the primary focus is on the subscription base. 2. Quality Over Quantity in Ads: The strategy emphasizes quality, turning off programmatic sales, guaranteeing 100% viewability, and limiting ad experiences to one banner on screen (at a time) to align with subscription values. 3. Focus on Brand and User Needs: Raising subscription prices by 400% in 2016 reinforced the brand’s quality, increased sales, and enhanced team pride. The key is to stay true to the brand and be relentlessly focused on meeting user needs. "Never stop being obsessed with user needs and meeting them."

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Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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Smartphoto's staggering SEO-Success 🌟 In our new case you can read all about the power of precision-targeted SEO. We're thrilled to share a shining example of this on Smartphoto’s Finnish website, a true tale of strategy, insight, and results that speak volumes. The SEO strategy was driven by a deep understanding of the user intent and optimizing the content to meet those needs. The results? Enhanced visibility, higher conversions, and a significant boost in organic traffic. 🎯 All achieved within the constraints of a tightly defined technical and design framework. Dive deeper into this SEO success and uncover the strategic insights, implementations and actions that led to these impressive outcomes. Click below to explore the full case study

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Proud supervisor moment today at Professio’s AI in Marketing & Communications event, when Pia Hämäri delivered an outstanding speech, diving deep into how we at Futurice have embraced GenAI to transform both our work and our clients' projects. From rethinking podcast production to the game-changing custom GPTs like Strategy Shirpa, Edvina the Event Manager, and the Tone of Voice Bot, Pia shared concrete, real-world examples of how AI is already shaping the future of marketing and communications. Key takeaways from her speech for anyone thinking about getting started with AI: 🔹 Start small, but think big 🔹 Choose the right tools for your needs 🔹 Educate and empower your team 🔹 Measure success, then scale it #Marketing #GenAI #CustomGPTs #AI #TekoälyViestintäJaMarkkinointi

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Could this post be a video? It could - and it is! It is also Throwback Thursday! Last week we held Stockholm edition of LinkedIn’s flagship event for marketers and I’d like to once again thank our keynote speakers and guests. If you didn’t get to attend #B2Believe with us, I’ve summed up three takeaways from our insightful discussions about the future of #B2Bmarketing. Did you know that #video is now the fastest growing format on LinkedIn - with uploads up 34% year over year. At #LinkedIn we’re seeing how C-suite members are using more video, sharing more thought #leadership and building their community. Have a look at some more insights about B2Bmarketing following the link in comments. And please share with us your pointers on how to influence B2B buyers. Let me know in the comments!

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It's time for the final weekly wrap before my summer holiday! 🗞️ But don’t worry—my colleagues will keep you updated in the meantime, so you can stay in the loop by following Relevant Digital Oy. So, let’s dive into the curated ad tech news from week 27 aimed at digital publishers: 📊 Media Briefing: How the digital publishing industry has fared so far in 2024. Link: https://lnkd.in/d88iJHhd 🌍  IAB Europe’s Environmental Sustainability Glossary. Link: https://lnkd.in/dKxWf6tK 🎥 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory. Link: https://lnkd.in/dwMqrzRE 🍪 Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue? Link: https://lnkd.in/dtjUqtSD 🔍 After months of testing, Google faces growing pressure to revamp the Privacy Sandbox. Link: https://lnkd.in/daZ5pwRE ⚖️ Commission sends preliminary findings to Meta over its “Pay or Consent” model for breach of the Digital Markets Act. Link: https://lnkd.in/dSEzDxdW #weeklywrap #adtech #atechnews #digitalpublishing #mediabriefing #publishingtrends #thetradedesk #yahoo #videoads #instreamvideo #adinventory #digitalrevenue #cookies #mfas #privacysandbox #google #adprivacy #digitalmarketsact #privacyregulations #relevantdigital

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Media monetisation: Think and do differently.

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With 6,000 - 7,000 marketing messages hitting us every day 📱💥, standing out can be a real challenge.   In our upcoming live webinar: "How to Create Ads That Catch Attention and Drive Engagement", our stars Christopher Strandell and Erik Annerberg will reveal the most common ad mistakes (don’t worry, you’re not alone! 😉) and show how our customers have cracked the code to grab and hold attention. 🔑   Here’s a sneak peek at what’s on the agenda: - Understanding the digital advertising landscape 🌐 - The golden ticket to standing out ✨ - How to create effective ad designs in multiple formats (in just 3 clicks! 👩‍💻)   Save your spot and learn how to avoid these mistakes! Hit the link in the comments to sign up 👇 #InZynk #Advertising #SaaS #AdDesign #AdEngagement #Webinar

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How can a well-known brand with high sales goals best allocate its marketing budget for growth? By investing in more brand awareness. In 2018, Biltema teamed up with Precis to refocus its strategy. As if straight out of an old marketing playbook, we advised them to invest more in cultivating the Biltema brand in order to secure long-term growth. The results have shown the strategy's effectiveness in both short and long terms 📊 👀 124% increase in impressions across all platforms, 🔍 7% increase in share of search, 🩷 2% increase in brand interest. Curious about the full story? Read our case study via the link in comments!

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“At Mynewsdesk, you are not just handed a phone, and put to work, but actually receive onboarding, on-going training sessions and 1-2-1 help from superiors and coworkers to succeed in every step of the sales process. Whether that is prospecting, cold calling, meetings or closing, there is always help and coaching to find. That’s something I find incredibly valuable!” That's the answer my colleague Nadja gave me when asked what she like the most about working as an Account Manager at Mynewsdesk. Are you curious about an Account Manager role at Mynewsdesk? Do you communicate well in Danish? 🇩🇰 Check out this role! ⬇

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Cannes Captures x Brand Metrics ⛵ I had the pleasure of sitting down with Anders Lithner, CEO at Brand Metrics We spoke about trends around signals in the ecosystem and what you should look for regarding scale and metrics... If you want measurement data that shows the real effect of digital advertising on your brand, tune in now! #Metrics #Advertising #Signals

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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AI and data warehousing together unlock deep customer insights and smarter, more cost-effective marketing strategies. Here’s how we use the combination to better understand and serve our clients and their customers. 🤖📊👇 Get in touch with us at Growth Hackers Sthlm and let's talk about running smarter marketing campaigns for your business.

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Last week, we asked our network how often they engage with industry-related content on LinkedIn, and the results are finally in! 43% of our network said they engage with industry-related content daily. 43% of our network said they engage with industry-related content several times a week, while 14% said they only engage rarely. Carving out time to engage with industry-related content daily is essential to your professional growth, networking, and even development; it helps you stay on top of industry trends! Engagement is a strategy and a crucial factor in attaining your LinkedIn goals. Remember: your engagement patterns show how you prioritize professional development and knowledge sharing within your network. For the 86% of users who engage with industry-related content daily or several times a week, how do you prioritize your time to engage with industry-related content amidst your busy schedule?

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Insightful!! In a world of RevOps / Revenue Marketing we as marketeers have to rethink and balance budget, actions and effort between short-term (lead generation) and long-term (brand marketing), between capturing demand and generating demand. Where the first one is clearly accountable and measurable, the second one is thought to be analyzed. Definitively, a performance branding framework could give light of a new era and balance the trade-off between both worlds: lead gen and branding. What a wonderful time to be B2B marketeer!!

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