Klas Kirsebom

Adappt’s audience engagement app secures dominant viewing levels for Norway’s NRK1 TV channel. “Alle mot 1”, or "Everyone Against One," is a groundbreaking and immensely popular interactive TV game show format originating in Norway. It centers around a single contestant competing live against the entire nation’s audience. Viewers at home actively participate via the app created by software company Adappt. Last weekend Alle mot 1 was by far the weekend's most watched TV program in Norway, with 651,000 viewers. Almost 70% of Saturday night’s TV viewers chose this program, according to Kampanje.com who analyse trends, developments, and significant changes in communications industries. This phenomenal level of viewer engagement is reliant on the interactive elements facilitated by Adappt’s app. So how can apps secure such significant levels of engagement with a country’s population? How it works: 1. Audience Participation: Using the app viewers at home can join the competition. As the contestant in the studio answers questions or tackles challenges, the audience uses the app to submit their own answers to the same questions. The entire viewing audience collectively competes against the single contestant, making the show highly interactive. 2. Real-Time Responses: During each round, the app collects real-time responses from thousands (or even millions) of viewers. Participants enter their guesses or answers, which are aggregated. The app instantly calculates the audience’ average answer. This is compared to the contestant’s answer and the actual result of the challenge. 3. Crowd wisdom: The app harnesses the "wisdom of the crowd" concept, where the collective responses of a large group of people tend to be more accurate than an individual’s. 4. Prizes: In some versions of the show, participants who answer correctly using the app can win rewards, adding additional motivation for active viewer participation 5. Engagement: By making viewers active participants rather than passive viewers, an element of suspense, is added, as they eagerly await to see how their own responses stack up against the contestant’s and the nation’s answers. 6. International uptake: The huge popularity of the format has spread to the U.K. with the BBC’s “Everyone Against 1” presented by John Bishop, as well as equivalents in Denmark, Finland, Germany, Spain and Canada. Adappt is has a long history of designing and deploying apps that allow millions of concurrent viewers to interact with live broadcasting. Their portfolio also includes ITV UK’s “1% club” hosted by Lee Mack, Sweden’s “Duellen”, and Demmark’s “Melodi Grand Prix”. Using highly engaging, real-time interactions with hundreds of thousands of home viewers via a free mobile app has demonstrated the phenomenal potential to generate significant audience growth, engagement and loyalty. Congratulations NRK1! Adappt are proud to be a part of your extraordinary success.

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🌟 Farewell and New Beginnings: Near 18 Years at Bang & Olufsen 🌟 Dear Network, It is with a mix of nostalgia and excitement that I share this post. After nearly 18 incredible years at Bang & Olufsen, I am bidding farewell to a company that has been my second home, my creative playground, and my source of inspiration. Not two days have been alike and counting 9 positions in B&O I have experienced a lot. The Journey: From my early days as a fresh-faced electronic engineer to my current role as Sr. Manager in IT responsible for IT, I’ve had the privilege of witnessing the evolution of audio and design. Bang & Olufsen’s commitment to craftsmanship, innovation, and timeless aesthetics has left a serious mark on me. I have been working with people running and improving business in design, production, supply chain, logistics, quality, service, sales and insights generation for all in the company. So experienced the most, but the key nominator have been data and people, generating insights that have made incredible marks and transformed our business. The People: To my colleagues – past and present – you are more than coworkers; you are my extended family. We’ve celebrated victories, overcome challenges, and laughed together over countless cups of coffee. Thank you for being my partners in creativity and resilience. You are the true reason why i stayed for so long, and why B&O remains more relevant than ever before. The Impact: Beyond the products we create, Bang & Olufsen’s extends to making a positive impact on society and the environment. I am proud of the initiatives that champion sustainability, accessibility, and meaningful experiences. Together, we’ve woven magic into soundwaves and touched lives at a global scale. The Future: As I step into this new chapter, I carry with me memories, friendships, and a deep appreciation for the brand that has shaped my professional journey. My bags are packed, and I’m ready to go on the next adventure – wherever it may lead. Thank You: To everyone who has been part of my Bang & Olufsen story, thank you. Let’s stay connected – I look forward to crossing paths in this ever-evolving world. Now it is time for family, reflections and hopefully a lot of coffee-meetings in order to figure out where I should put the next 18 years of my career. My future likely surround working with data, people and technology, as that is where I am being energized. I have been privileged with the most valuable resource – Time. So I will make the most of it to ensure I take the right path for me. So, if this resonates with positions you know of, please don’t hesitate to reach out or share my contacts with whom it may be relevant. 🎵 “And I’m leaving on a jet plane…” 🎵 With gratitude, Lasse Husman

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The connection between behaviour change and commercial success has never been stronger ⛓ “Just by looking at the behaviour towards the customer I can predict how the commercial result will turn out” says Kjetil Engen, Managing Director of Norwegian optical store chain Brilleland. Maze became the obvious choice for Brilleland when they wanted a tool to improve their sales processes. Lean more about how Brilleland manages to change behaviours and predict commercial success by reading here: https://hubs.la/Q02v_bSp0 #retail #phyiscalstores #customerfeedback #brilleland #behaviourchange

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"Standing out means that neutral and boring displays are a ‘no go’." These are important words from our COO, Ole Mikkelsen. Because you need to make your displays stand out, to make people notice them. Some of Ole’s tips for a great display are: ▪ Don’t crowd your display – less is more ▪ Don’t be afraid to stand out ▪ Don’t make it difficult to change collections ▪ Don’t leave out campaign photos, communication messages or brand tags ▪ Don’t use displays that can only present your products in one way. Instead, make sure that your display is modular, scalable and aligned with the visual brand – the core qualities of a great display. Listen to Ole explain why standing out from the crowd is so important👇

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Talk to Fibre Future: The Next-Gen Optical Fibre in the Era of AI Are you ready for a mind-blowing discussion? Top-notch experts in the industry are here at Talk to Fibre Future Episode 1 to talk about what kind of new fibres we need in the AI era! Check out the video and stay tuned for episode 2! You can also share your takeaways in the comments.

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The main act was to show off our new power station. What then is a power station, well a portable power plant that supplies 240V AC without exhaust gases and noise. an interesting complement to the gasoline diesel-powered power plants used today. Portable clean energy

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🛠 Bjerrum Nielsen was an early adopter of the Nordbo System for sanding. They could see that the time that their highly skilled workers were spending on lengthy tasks like sanding could and should be automated. As a supplier for high end brands like Bang & Olufsen, sacrificing the quality delivered by these workers' experience was not an option. 🛠 By integrating a Nordbo System for Sanding, they were able to allow these skilled process technicians to transfer their experience into a Universal Robots cobot. Nordbo Robotics Mimic software provided an interface that was so straightforward to learn and use that it has become just another time saving tool in their workshop. Robotic automation has never been as easy and intuitive as it is today with Nordbo Systems utilising powerful solutions like Mimic.

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🌟 Have You Experienced AI in Your Daily Life? Let's Talk About It! 🌟 Storytel is once again at the forefront of innovation with the launch of the Voice Switcher in Sweden, an exciting new feature that allows audiobook listeners to switch seamlessly between different narrations. This groundbreaking technology supplements the original human narrator with three first-class AI-generated voices, optimized for reading fiction for the first time. Do you prefer a female or male voice? A dramatic or more neutral narration? The Voice Switcher allows users to customize their listening experience by switching between narrators to find one that suits them best. "AI narrations are here to stay, not as a replacement for the human voice, but as a tool to enhance the listening experience. We're excited for our customers to try this feature and experience the incredible quality of our Swedish synthetic voices," Ståhle adds. In tests conducted in Stockholm, 9 out of 10 people could not distinguish between the AI and human narrations, a testament to the quality of Storytel's synthetic voices. Have you experienced AI enhancing your daily life? Whether it's through audiobooks, smart assistants, or other applications, we'd love to hear how AI is helping you! #Storytel #VoiceSwitcher #AIInnovation #Audiobooks #CustomerExperience #LinkedInNews #ArtificialIntelligence #Innovation

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