Janna Lennerup

Challenging times ahead

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📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. Check out the article below. #AdjustInSight #mobilemarketing #adjustcom

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📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. Check out the article below. #AdjustInSight #mobilemarketing #adjustcom

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Our experts stay updated on the moves and tricks of fraudsters. Here's a list of their insights to read so you can be one step ahead: https://lnkd.in/dsyydpSg #Nordea #StayOneStepAhead https://nordea.smh.re/1dO #myNordea

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Personalisation is the future of loyalty programs, and if you’re not leveraging it, you’re missing out. Philip Shelper, Certified Loyalty Expert™ will be joining Anders Mittag from Lobyco to dive deep into how personalisation can transform your loyalty strategies. 🎯 Whether you’re just getting started or already personalising, there’s always more you can do to improve. 👉 Register here - https://lnkd.in/gPZVbUVs

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Work with a local licensed casino from the perspective of affiliate marketing.    🇩🇰 I have been working with a local-licensed Danish brand for more than a year, so I definitely know all the pros and cons of working with a local license from the perspective of affiliate marketing. Let me share my experience with you. Let’s start with the pros:  1. Higher Conversion Rates: Affiliates often find that promoting locally licensed casinos leads to higher conversion rates, as players trust these casinos more due to regulatory oversight and credibility. For example, our Reg2Dep reaches 90% on paydays. Fantastic, isn’t it?  2. Brand Reliability: Affiliates benefit from associating with reputable and regulated brands, which can enhance their own credibility.  3. Regional Offers: Promoting localized bonuses, promotions, and payment methods can attract more players, leading to better affiliate commissions.  4. Legality: Promoting locally licensed casinos ensures that affiliates are operating within the legal frameworks of the jurisdictions they target, reducing legal risks. Do you know that Danish Twitch streamers, for example, promote only those brands, that have a DGA license?  5. Stable Partnerships: Working with compliant casinos reduces the risk of sudden shutdowns or legal issues that can disrupt affiliate revenue streams.

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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Astrid Jørgensen Politiken Three Key Takeaways: 1. Shift Toward Subscriptions: Our business model has evolved from a 50/50 split between ads and subscriptions to being 80% subscription-driven. While ads remain vital, the primary focus is on the subscription base. 2. Quality Over Quantity in Ads: The strategy emphasizes quality, turning off programmatic sales, guaranteeing 100% viewability, and limiting ad experiences to one banner on screen (at a time) to align with subscription values. 3. Focus on Brand and User Needs: Raising subscription prices by 400% in 2016 reinforced the brand’s quality, increased sales, and enhanced team pride. The key is to stay true to the brand and be relentlessly focused on meeting user needs. "Never stop being obsessed with user needs and meeting them."

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Do you often implement a demand management approach in marketing? It's when you systematically manage sales and revenue throughout the year, not only during high season but also supporting sales when demand is low or managing the demand within some client segments. I enjoy this approach which helps me, as CMO, build a predicted and productive system of marketing activities throughout a year also reaching business and financial targets. From my experience, we need to keep in mind two approaches when developing a demand management plan: - some special offers lower margins but increase revenue through a higher volume of sales, - the others can maintain or even increase margins through bundled offers or additional services but the sales and revenue growth may not be as high as we would like to have. In B2C, we can find a variety of techniques and it's more creative than in B2B. We can start by analyzing what competitors are offering and what are the fluctuations of our product sales comparing with our business objectives and client base. The most interesting ideas often come up from customer development — it's important to understand what's truly important to them and how they choose a product. The key to a successful plan is correctly calculating and forecasting of our actions and not forgetting to track all touch points with the customers.) It's so interesting to know about your experience in demand management. Please share it or ask your questions, if you have any, in the comments.

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✨ Ever had a usability test go sideways? Here’s my story: Working in product design has its unique challenges, but nothing prepared me for my first user test in Kampala with SafeBoda. I was used to tech-savvy users back in Europe, but this was a whole new world. 🌍 Here’s what I learned: ↳ Designing for less tech-savvy users meant unlearning some industry norms. I had to simplify designs, focusing on clarity and delivering just the right amount of information—no overwhelming screens! ↳ Power outages? Internet issues? You name it! I had to get creative—improvising on the spot, from teaching users Google Meet to adjusting the script mid-session. ↳ Managing a team with diverse backgrounds isn’t about directing tasks. It’s about listening, adjusting, and learning how to bring out everyone’s best. 💪 ↳ Testing in unpredictable locations taught me to adapt quickly. Whether it was a noisy café or a roadside stand, I learned how to gather insights regardless of the setting. ↳ When language or cultural nuances create barriers, clear communication is essential. I developed a habit of repeating key points and checking for understanding to avoid misinterpretations. 🗣️ 👀 Looking Back: These experiences taught me that designing isn’t just about aesthetics; it’s about truly understanding the needs of your users, whatever the setting. 🌟 Your Thoughts? Ever faced unique challenges when adapting your work to different environments? Let’s hear it!

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Kicked off #dialogkonferansen in Strömstad with a roundtable discussion about AI, personalization and CX with experts like Nitin Thariyan Mikkel Korntved Raj Sivasubramanian 👌 Looking very much forward to listen to many great speakers over the next days. Here are a few from my list: Rasmus Houlind Rupert Breheny Michel Stevens Peter Anders Franch Karin Hamberg Stén Dominik Olejko #bootztech #crm #personalization #marketingautomation

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97% of Danish citizens apply for e-posts! E-boks --- The white-label e-posts services platform that links almost every service into one. It is a secure digital communication platform, emphasizing its role in reducing costs, enhancing security, and promoting sustainability. #Takeaways from e-Boks ✅E-boks is a digital postbox platform operating across borders since 2001. ✅Ensures secure and compliant communication for businesses and public authorities. ✅Reduces costs by 80% and saves paper, trees, and water. ✅Mandatory for companies and citizens to use digital communication in Denmark. ✅International expansion includes Norway, Sweden, and Ireland. ✅Supports functionalities like secure two-way communication, payment processing, and digital signing. ✅Collaboration with public authorities and private companies was essential for growth. ✅Users can access data as far back as 2005. ✅Digital mail significantly reduces CO2 emissions compared to physical letters. ✅The platform has never faced a cyber attack and focuses heavily on security. #Highlights "In a world of increasing digitalization, e-boks is your communication solution."-- Dame Damevski "It's much easier to be said but how it was done and I think we touched upon that with a proactive question and obviously the Danish post early on understood that the game is in an omni-channel world you need an omni-channel communication strategy."-- Susanne Thanks to Susanne and Erik Abildgaard Knudsen for the warm hospitality. #yoyoinCopenhagen #eboks

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Great article! 📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. #AdjustInSight #mobilemarketing #adjustcom

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Great article! 📈 Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementally and gives a sneak preview of what sets our solution, InSight, apart from the rest. #AdjustInSight #mobilemarketing #adjustcom

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How much of the digital marketing spend goes to MarTech? More than you think. On average advertisers say they spend 20-30% on tech. But when comparing this to other sources of data, we find it is closer to 50% in Sweden (and other markets). The transaction cost for many is in reality around 100%. I think that makes your eyes water, doesn't it? We help companies understand what they are actually paying - and pay less. And we are filling up the calendar for 2025, so if you want our help, reach out and schedule a call.

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Get ready for Black Friday & Christmas sales. Here are some interesting facts from the latest Adapty.io report: 1. There's an 82% increase in first purchases on Christmas and New Year’s Day. The holidays are when users are most ready to subscribe. 2. Lifetime plans peak on Black Friday with a 57% revenue jump. It’s the ideal time for one-time offers that last. 3. Holiday discounts work best at Christmas, with 2x higher interest than Black Friday. Timing matters and December is prime. You can capitalize on these trends during the holiday season. Don’t leave your revenue to chance — get ahead of the curve. Check out the full report here - https://lnkd.in/eyEytCEd

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