Merkle Sverige

As the year winds down, we gathered to cheer, In sweaters and smiles to wrap up the year. 🎄✨ With watching Home Alone and drinking “glögg,” warm and sweet, Pizza, snacks, and good times to repeat! Julklappspel with rhymes and a roll of the dice, Laughter and memories—it was all so nice. Happy holidays to all, may joy come your way, And may the new year bring brighter days! 💫 with love, the Team at Merkle #HappyHolidays #MerkleMoments #LifeAtMerkle

NEWS | We are excited to announce that dentsu has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services! As part of the dentsu, we are proud to contribute to this recognition and remain dedicated to delivering exceptional digital experiences. Learn more: https://lnkd.in/e78xXCf4 #MerkleNews

LAST CALL | Don’t miss your chance to attend "Beyond the Hype: The Real Potential of AI for CX" on December 4th from 4 to 5 PM CET! Hear from industry experts Mathieu Acin-Tallier from CSG, Mark deSimmone from Cable ONE, Tilly Gilbert from STL Partners, and our Head of Technical AI, Mandy Bath, as they explore how to strategically align AI with customer experience goals. Join us and discover how AI can drive real, sustainable change in your customer experience strategy. Register now: https://lnkd.in/ghGD8DyM #MerkleEvents

Snap, sip, and smile! ☕️ Recently, dentsu sweden’s partner Snap Inc. stopped by our office with their Snapchat Barista. Not only did they brew up some seriously good coffee, but they also reminded us: "Like coffee, Snapchat makes you happy." And honestly, we couldn’t agree more! It was great to have some warm conversations (and even warmer drinks) as we wrap up the year. Come back anytime! 💛 #Snapchat #LifeAtMerkle

Have you ever thought about using AI like ChatGPT as your personal shopping assistant? Thomas Walter, our Chief Solutions Officer, did just that. We gave the task to five leading language models with a fictional Black Friday budget of €800. The results are as intriguing as they are revealing! ➡️ What happens when AI compares brands, trends, and prices to recommend purchases? ➡️ Which products dominate—and why? ➡️ What do these findings mean for the future of brands and advertising? 👉 Swipe right to view the winner of the experiment and read the full article to discover how AI models could reshape Black Friday shopping: https://lnkd.in/e398h2v2

Join Merkle and CSG for our exciting webinar, "Beyond the Hype: The Real Potential of AI for CX," on December 4th! This is your chance to dive deep into how to strategically align AI capabilities with your customer experience goals. We’ll explore shared challenges and opportunities across industries and highlight the importance of a phased, sustainable approach to implementing AI. 📅 When: Wednesday, December 4 🕒 Time: 4-5 pm CET Don’t miss out on insights from top experts at Merkle, Cable ONE, and STL Partners. Unlock the true potential of AI for CX and register now: https://lnkd.in/ghGD8DyM

AWARDS | A double celebration for Merkle Norge! Pål Machulla received the Hederspris (honorary prize) for his pioneering work in Generative AI and they earned silver at the MarTech Awards for their condensed version of the case.🏆 In our Merkle Mornings session last year on Generative AI, Pål shared some of the innovative work that earned him this recognition—and that was just one highlight of his achievements over the past year. Missed the session? Don’t worry! Watch the recording or catch the session summary to stay inspired: https://lnkd.in/ezVqk3i3 #MerkleWins #GenerativeAI

🚀 Last week we attended Adobe’s Experience Makers Forum at the Hotel at Six in Stockholm! We dived into the future of digital experiences, fueled by generative AI (GenAI) and AI-driven transformation across industries. At this event, we were particularly excited to hear from industry leaders and participate in discussions on personalization at scale and innovative strategies for CX in Retail, Financial Services, and Manufacturing. It was all about blending human creativity with AI for truly game-changing digital experiences! One highlight was the presentation of the award-winning Volvo Trucks case by Eric Engelmann, Business Owner, Web Channel Platform at Volvo Trucks, and Hanna Gerdeskans, Senior Experience Architect at Merkle. They shared how Volvo Trucks built a culture of learning that empowered teams to make data-driven decisions, optimize content, and create exceptional digital customer experiences. Want to know more about the Volvo Trucks case? Visit our website to learn more: https://lnkd.in/dHCxVJQe #MerkleEvents

CMOs are embracing innovation to drive business growth, with 63% launching new experiences to engage broader audiences. Merkle’s latest CMO Navigator report explores how leading marketers are transforming customer experience and leveraging digital advancements to stay ahead in today's dynamic market. Dive into insights on “Perceptive CMOs” and the strategies shaping future revenue. Don't miss out on these insights. Download the full report now: https://lnkd.in/g2Ks5P2p #CMO #CustomerExperience #Innovation #MerkleInsights

CMOs are embracing innovation to drive business growth, with 63% launching new experiences to engage broader audiences. Merkle’s latest CMO Navigator report explores how leading marketers are transforming customer experience and leveraging digital advancements to stay ahead in today's dynamic market. Dive into insights on “Perceptive CMOs” and the strategies shaping future revenue. Don't miss out on these insights. Download the full report now: https://lnkd.in/g2Ks5P2p #CMO #CustomerExperience #Innovation #MerkleInsights