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The SalesStar Podcast: 2024 Audio Interviews

The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

Catch our episodes on:

One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove

Episode-218_Rony_Vexelman_Optimove_STS-PODCAST_08-11-2024-2
In this episode of the SalesStar Podcast by SalesTechStar we had Rony Vexelman, VP Marketing at Optimove chat about the evolving martech and marketing ecosystem:
Key topics covered:
  • The use of AI in martech and modern marketing
  • The changing marketing and sales cycle in B2B SaaS
  • Generative AI in salestech and martech

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks

Brendan Kamm, CEO & Co-Founder of Thnks joined us in this episode of the SalesStar Podcast  by SalestechStar to discuss more on why modern sellers should use appreciation more frequently to drive sales conversations:
Key topics covered:
  • What differentiates THNKS in today’s salestech market
  • For technology sellers, how can appreciation be better integrated in different ways, across different modes of sales, outreach, different channels; (LinkedIn, video prospecting and more)

Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic

Yinyin Liu, VP, AI at Seismic joined us in this episode of The SalesStar Podcast to share her observations on AI in sales, marketing and overall business initiatives:
Key topics covered:
  • Seismic’s latest AI enhancements and the road ahead
  • How AI is set to influence the salestech and martech ecosystem
  • The future of SaaS and GenAi

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable

Overall theme of this episode: Data Activation, AI, and Emerging Opportunities for Marketers in Today’s Evolving Landscape Featuring Heather Blank, SVP of GTM and Partnerships at Iterable
Key topics covered:
  • Current trends in data and marketing technology
  • How evolving martech and AI trends are influencing marketing processes
  • How can marketers align better when sharing and implementing new data driven processes and ideas to boost output

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong

Shane Evans, Chief Revenue Officer at Gong a leading revenue intelligence platform participated in this episode of the SalesStar Podcast to discuss the current day trends influencing every tech CRO’s work processes;
Key topics covered:
  • What are some of the preferred RevTech and SalesTech of modern CROs?
  • Driving goals with AI powered SalesTech and RevTech
  • Creating a balance between AI, Automation and the Human Connect when in Sales

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today’s business climate:
Key topics covered:
  • Biggest revenue generation myths for B2B sales teams
  • What CROs need to keep in mind to drive impact today
  • How sales and revenue generation teams should evolve further to be not just data driven but process oriented
  • Biggest challenges modern CROs and Sales teams face

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Sam Mohamed, VP of Customer Success at Sprinklr a leading enterprise software company that helps drive customer-facing functions shared his expertise and insights around Customer Success and what drives better CS journeys in B2B tech.
Key topics covered:
  • Factors that need to have a complete overhaul when it comes to B2B SaaS Customer Success journeys and processes
  • Takeaways from B2B SaaS brands that boast of great CS journeys
  • The near future impact of generative AI on sales, after sales, customer success

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

Christina Kyriazi, SVP Marketing at PhotoShelter participated in this episode of the SalesStar Podcast to chat about the benefits of AI when used in the larger content marketing game:
Key topics covered:
  • Top challenges that content marketers face today
  • How AI can drive content creation workflows
  • Faux pas to avoid when using AI for content marketing
  • The future of AI and content marketing

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo

Dominik Facher, Chief Product Officer at ZoomInfo, a leading go-to-market platform that helps businesses find, acquire and grow their customers joined in as our guest in this episode of the SalesStar Podcast to chat about ZoomInfo’s latest AI copilot and the future of salestech:
Key topics covered:
  • AI innovations across the global salestech landscape and their impact
  • Fundamentals to keep in mind when using AI for marketing and sales processes
  • Future impact of generative AI on sales and marketing

Episode 209: B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt

Ryan Nelsen, CMO at StackAdapt, (a self-serve programmatic advertising platform) spoke about the top trending B2B tech marketing and martech best practices that can drive modern marketing journeys in this SalesStar Podcast Episode:
Key topics covered:
  • What works and what doesn’t in modern SaaS marketing
  • Common challenges in B2B tech marketing alignment
  • The impact of AI on martech choices and marketing

Episode 208: B2B revenue and GTM practices with Lynne Doherty, President of Field Operations at Sonar

Lynne Doherty, President of Field Operations at Sonar a platform that helps you build quality code quickly & systematically joined us in this episode to chat about a few proven B2B revenue and GTM practices:
Key topics covered:
  • Core strategies in B2B SaaS that help drive revenue goals
  • Driving revenue in a tough economic climate
  • What B2B GTM practices need an urgent overhaul

Episode 207: B2B Tech Marketing and B2B Tech Sales Alignment: with Eric Williamson, CMO at CallMiner

Chief Marketing Officer at leading conversation analytics platform CallMiner – Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B marketing and sales:
Key topics covered:
  • B2B marketing and sales alignment and challenges
  • Use of AI in sales and marketing
  • Optimizing marketing processes

Episode 206: MarTech and Its Impact on Modern Marketing Events with Joe Davy, founder and CEO of Banzai

Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today’s B2B event landscape:
Key topics covered:
  • State of modern B2B events
  • Impact of event tech and martech on modern events
  • Types of virtual events that stand out today

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

Michael Litt, CEO at Vidyard a platform that helps you stand out with prospects with its AI-powered video messaging capabilities spoke to us about some of Vidyard’s latest enhancements and how B2B sellers and marketers can learn to capitalize more on videos to drive impact.
Key topics covered:
  • What should brands keep in mind when using AI Avatars in sales and marketing outreach
  • Types of video outreach techniques that resonate in B2B tech
  • Best practices to keep in mind for using videos in sales and marketing campaigns

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze

David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast:
Key topics covered:
  • Personalization flaws in websites today
  • How to drive a deeper personalization journey
  • Website optimization best practices

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024:
Key topics covered:
  • What helps drive revenue goals today
  • How B2B sales will evolve in 2024
  • Salestech Optimization and how it helps drive impact

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude

In this episode of the SalesStar Podcast by SalesTechStar.com – we were joined by Thomas Hansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead;
Key topics covered:
  • Soft skills that enable sales conversations
  • How B2B sellers should enhance soft skills to drive sales goals
  • The changing scope of B2B sales and salestech

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Alex Varel, Chief Revenue Officer at Multiverse, (a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales.
Key topics covered:
  • Revenue strategies that work in B2B SaaS
  • Salestech optimization tips
  • Sales processes for 2024
  • The impact of AI on Sales

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions

It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com:
Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024:
Key topics covered:
  • Top challenges in B2B sales
  • Modern B2B buying and selling habits
  • Impact of GenAI on sales and marketing

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
Key topics covered:
  • Shifts in B2B marketing and buying cycles
  • How can CMO’s drive better marketing and sales alignment
  • Martech best practices
  • AI’s impact on modern marketing

Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024:
Key topics covered:
  • B2B marketing best practices
  • Martech trends that will dominate the segment
  • Impact of AI in marketing
  • Iterable’s latest product innovations

Episode 197: Customer and Revenue Acquisition Trends with Leise Roberts, Revenue Growth Consultant at Revenue Grid

Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS:
Key topics covered:
  • Revenue generation misconceptions
  • Client acquisition tactics that work
  • Implementing AI powered salestech to drive growth

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy
Key topics covered:
  • Trends in modern B2B sales
  • Tips that can help in 2024 to strengthen Sales processes
  • Using AI effectively to boost Sales ROI

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

 
Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this
episode to talk about data best practices that should be on every modern marketer’s mind;
 

Key topics covered:

  • Using zero-party data and first-party data more effectively
  • Current data trends in B2B marketing and sales

Episode 194: AI's Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline

In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes;
Key topics covered:
  • Latest AI developments and its impact on marketing
  • How AI is impacting travel, hospitality, online booking processes
  • The growing impact of generative AI

Episode 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing:
Key topics covered:
  • How today’s marketers need to skill up for an AI driven ecosystem
  • AI trends that will dominate the B2B martech and marketing space

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how automation is redefining modern trends in this segment:
Key topics covered:
  • How should brands use distributed commerce to influence user behavior
  • How automation can drive better commerce experiences and what modern users should keep in mind
  • A few thoughts on the near future impact of AI on automation and commerce

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